web网站的商业模式比
较研究
Pleasure Group Office【T985AB-B866SYT-B182C-BS682T-STT18】
中文摘要
网站发展的关键在于寻找适合自身发展需要的商业模式。对网站已有商业模式的比较研究,对网站改进已有商业模式,推出新商业模式具有重要的意义。本文首先分别论述和商业模式的定义和类型特点,然后阐述已经相对成熟的6种商业模式(网络广告,增值业务,内容出版,线下营销,会员制与积分制,利益分成),接着分别从成本结构、实现难易度、盈利能力等3个方面对这6种已有商业模式进行比较分析,最后对网站商业模式进行总结。
【关键词】: 商业模式 比较分析 创新 【中图分类号】:F279
ABSTRACT
The key for site development is to search for suitable commercial development for itself. To make a comparative study on the Web site existing business model has significant meanings for the improvement of the existing business model. In the beginning of this thesis, there is an illustration about the definition of and business model. Secondly, the description of 6 kinds relatively mature business model, namely online advertising, value-added services, content publishing, offline marketing, membership and credits system, profits share. Thirdly, an analyst and comparison of these 6 kind existing business model will be made from the prospects of cost structure, the operation difficulty and the profits. At last, a conclusion will be drawn on the business model of site.
【Key words】:
Business
Model
Compare
Analysis
Innovation