房地产营销策划方案价格定位
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
nLMz9hlI8vsAsNLwORyOQXhJKqjt2363URJDnMhuqBFHh4MKlrZjRFKGd3fIyrG4oogR4892k3YFIQbFUP7ATNbE62ajhOwyvASsOuGdiXyNh5yDRQoZj5aQDRK1XPKL7ZK7yjqZ9USwPDX14NIHaNEpZ1fwaE5JCdG8lqEiZEQFde1zuJxA63kjKUYw3tzuO9jlxPGE8ahLxzCv0f2GHuC9sWnGIIef
1
目录
一、企业及产品介绍 .........................................................................................................3
二、市场环境分析......................................................................................................................3
2.1.宏观分析 ..................................................................................................................................... 3
2.2.内外部竞争环境 ............................................................................................................................ 4
2.2.1. 优势..................................................................................................................................... 4
2.2.2. 劣势..................................................................................................................................... 5
2.2.3. 机会..................................................................................................................................... 5
2.2.4. 威胁..................................................................................................................................... 5
2.2.5. 竞争分析 ........................................................................................................................... 6
三、市场细分 .............................................................................................................................7
3.1.目标市场 ..................................................................................................................................... 8
3.2.目标群体分析 ............................................................................................................................. 8
2
3.3.市场定位 ..................................................................................................................................... 9
四、营销策略 ........................................................................................................................... 11
4.1.营销思路 ................................................................................................................................... 11
4.2.实施手段 ................................................................................................................................... 12
五、广告策略 ........................................................................................................................... 13
5.1.广告媒体 ................................................................................................................................... 12
5.2.推广 ........................................................................................................................................... 13
5.3.宣传报道 ................................................................................................................................... 13
六、成效 .................................................................................................................................. 13
3