电子商务英语考试试卷
（所有答题内容请写在答题纸上并标明题号，写在试卷上无效）
一、
请将下列术语翻译成中文（每小题1分，共11分）
1. e-cash 2. second-hand market 3. electronic payment 4. logistics service
5. small and medium-sized firms 6. develop a website 7. B2B website 8. search engine 9. long-term： 10. Internet Marketing 11. shipping cost 二、
请将下列术语翻译成英文（每小题1分，共11分）
1. 商业模式 2. 信用卡 3. 免费运输 4. 银行账户 5. 主页 6. 电子邮件 7. 降低成本 8. 拍卖网站
9. 客户需求 10. 原材料 11. 信息产品 三、
完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分）
Businesses can g 1 （获得）many p 2 (营销) benefits from engaging in electronic commerce. e-Commerce can reduce the costof purchases, lower sales and marketing costs and b 3 （改善） the c 4 （客户）service. However, businesses are not the only beneficiaries of
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e-Commerce.
Consumers may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格） and increased price comparison capabilities. 四、
单项选择题（每题2分，共10分）
1. Come as______ as possible.
A. earlier B. more early C. early D. earliest
2. Letters about products and services which you haven’t asked for and probably don’t want are call mail.
A. waste B. junk C. rubbish D. useless 3. The faster the shipping, the the price. A. lower B. higher C. common D. quicker
4. How to the limited resources became one heated issue in this international conference. A. exploit
B. deploy C. expend D. utilize
5. Prior ______ his departure, he addressed a letter to his daughter.
A. to 五、
B. of C. in
D. from
将下列句子译成中文（每题3分，共18分）
1. With the introduction of the Internet, companies, regardless of size, can communicate with each
other electronically and cheaply. 2. It takes ten times more effort and more money to attract a new customer than to keep an existing
customer. 3. Online shopping is becoming more and more popular in China. 4. Online shopping is becoming more and more popular in China. 5. Ebay is the largest Internet auction site in the world.
6. From the customer’s point of view, shipping costs are a major concern. 六、
请在空格内填入单词的适当形式（每题2分，共10分）
1. From the customer’s point of view, (ship) costs are a major concern.
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2. Our office is____ ____（locate）at the end of the road.
3. Searching by keyword is the most common method of ____ ____（use） a search engine. 4. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of production.
5. The focus of banner (advertise) was often on traffic quantity and not traffic quality. 七、
阅读理解（每题4分，共20分）
The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. It takes both， technology and business， into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed.
The second part talks about how e-business applications are used for Internet， Internet or Extranet based applications. It looks at the questions from all perspectives， client software， middleware， and back-end systems. Using this information you are prepared to go online and discover other businesses， what they offer and how they did it.
The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view， in order to show you the business cases that are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend one‘s business through new technology.
The fourth part is an outlook into the future of electronic business and gets into more detail on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented.
Appendix A offers a glossary of e-business terms， which were used throughout the book. In case you do not understand a certain term， have a look here. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas， the required hardware and software， but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites， ordered by subject areas. 1. The passage is most probably taken from ________. A. an introduction to a book about e-business B. one part of a chapter in book about e-business C. an introduction to a book about computer software
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D. one part of a chapter in a book about computer software
2. If one wants to get some information about e-business terms， he may best read ________. A. Part One B. Appendix A C. Appendix B D. Appendix C
3. If one wants to get some knowledge about how to communicate through Internet，he may best read ________.
A. Part One B. Part Two C. Part Three D. Part Four 4. If one wants to get some e-business cases，he may best read ________. A. Part One B. Part Two C. Part Three D. Part Four 5. What is the best title for this passage？ A. Who should read the book？ B. Business on the net today.
C. How to do business through Internet. D. The organization of the book. 八、
简答题（每题4分，共8分）
Coca-Cola’s advance into orange soda is bad news for Sunkist, which holds a 1. 5％ share of the soft drink market, and Crush （around 1％） Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink.
The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juice at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, says Cherry Coke has captured shares of 4％ to 8％ in test markets. The drink probably won’t do as well when it is rolled out nationally, since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation’s fifth-best-selling soft drink.
Questions:
1. Which brand occupies the fifth place on the soft drink list at present? 2. Why is Cherry Coke described as the “sleeper” ?
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电子商务英语考试试题
