瓜子项目商业计划书
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2
瓜子商业计划书
总经理：
3
执行总监：
目录
1 创业执行概要 ............................................................................................................................... 4
1.1 背景介绍 .................................................................................................................... 4 1.2 本计划目的 ................................................................................................................ 4 1.3 可能成功的因素 ........................................................................................................ 4
2 公司战略....................................................................................................................................... 4
2.1 公司背景 .................................................................................................................... 5 2.2公司的理念 ................................................................................................................. 5 2.3 公司的经营模式 ........................................................................................................ 5 2.4公司战略 ..................................................................................................................... 5
3 市场分析....................................................................................................................................... 9
3.1 市场主要竞争者 ........................................................................................................ 9 3.11同竞争者（主要是翔之翼）的对比（改为：同主要竞争者的比较） ................ 5 3.2 客户期望 .................................................................................................................... 8 3.3 市场预测（市场预测放在市场分析中，应该是3.4.3） ........................................ 8 3.4市场分析 ..................................................................................................................... 8
4
3.41微观分析 ................................................................................................................... 8 3.42中观分析 ................................................................................................................... 9 3.4 竞争优势（竞争优劣势要放在上面，放在3.11的后面） .................................... 9 3.5 竞争劣势 .................................................................................................................... 9
4 服务介绍..................................................................................................................................... 10
4.1 产品多样化 .............................................................................................................. 10 4.2 核心产品简介 .......................................................................................................... 10 4.3 网上查询 .................................................................................................................. 10 4.4 支付 .......................................................................................................................... 10 4.5服务形象 ................................................................................................................... 10 4.6意见簿 ....................................................................................................................... 10
5 营销策略..................................................................................................................................... 10
5.1 营销目标 .................................................................................................................. 10 5.2 营销策略 .................................................................................................................. 11 5.21产品策略 ................................................................................................................. 11 5.22价格策略 ................................................................................................................. 11 5.23渠道策略 ................................................................................................................. 11 5.24促销策略 ................................................................................................................. 12 5.25公共关系（公共关系是促销的一种，无需单列） .............................................. 12
6 经营管理..................................................................................................................................... 12
6.1 选址和环境分析 ...................................................................................................... 12 6.2货源－电子化采购 ................................................................................................... 13 6.3库存 ........................................................................................................................... 13
7 创业团队..................................................................................................................................... 13
7.1 店内人员组织 .......................................................................................................... 13
5
瓜子项目商业计划书
