Unit 9 Advertisement
Teaching Aims:
1.Try to know some famous advertising slogans; 2.Try to know advertising characteristices Teaching difficult points:
1.Master the key words in the passage .
2.Master how to use some important experssions Teaching methods:
1.fast-reading and careful-reading 2.Ask and answer activities .
Teaching aids:（教学用具） 1. the blackboard (黑板） 2. the computer (电脑） Teaching methods:（教学方法）
1. fast-reading and careful-reading 快速和精细阅读 2. Ask and answer activities 提问和回答 Teaching procedures:（教学步骤） Step1.Lead—in（导入）
Let students look at some pictures.Appreciate (欣赏)some famous advertising slogans.Let students advertising charactices(广告特点)—— “The easier to remember, the better .” 越简短易记越好 Show usefull expressinns to them “the +比较级 ，the +比较级。” Explain how to use it .
Step2.Let students read the first paragraph and find the answer to the following question: What are advertisements? Help students find the
right answer .Then explain short form “be used to ”. Step3.Read paragrapn 2 by themselves . 1.ask ---What does “fashion show”? mean ? 2. Explain imporment sentence:
If you put the sign on the back of an elephant and walk it Into the town,that means you are doing advertising promotion. Tell students how to use “mean”.
mean to do 打算 意图 企图 mean doing 意味着
Step3.Reading paragraph3 by themselves.Find these usefull expressions :bring---- to ,by means of , and so on .Tell them the chinese meaning . Step4.
Reading paragraph 4.
1.Brochures
can
Complete the following statements after reading 1.
contain_________________information if
________________ . 2.Most adults read newspapers , so putting ads in newspapers is _______________________. Help students fill in the blank .
Explain “contain” and “ a great deal of ”to them. Step5.Have a Test Step6.Homework
1.Remember how to use the usefull expressionswe have learnt . 2.Try to retell the passges after class .
Unit 9 Advertisement
