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电大学习资料：变化中的英语试题(4)-推荐下载

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中央广播电视大学2002—2003学年度第二学期“开放本科”期末考试英语专业经贸英语(上)试题 2003年7月

注意事项

一、将你的准考证号、学生证号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。

二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答题纸指定的位置上，写在试卷上的答案无效。

三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。

Paper 1 Listening Test ( 15 points)Information for candidates

□ There are three parts to the test and you will hear cach part twice.

□ There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers.

□ Write your answers in the spaces indicated in the test paper.Part 1

You will hear a short talk. As you listen, mark the following statements True or False according to the information you have heard. (5 points)

1. This talk explains why many small businesses fail.

2. When people start a new business they are usually optimistic about its future.

3. Many small businesses fail in the UK and US because of working capital problems.4. In their first two years about half of small businesses go out of business.5. Most of the failed companies don’t have enough customers.

Part 2

You will hear part of a presentation about a British company. As you listen, answer questions 6-10. (5 points)

2000, our fifteenth year, was another record year.

Turnover was up over (6) % to almost $ 14 billion reflecting strong organic growth, the first time fourth quarter inclusion of Young & Rubicam Inc. and continued rapid growth in our media investment management activities.

Revenues grew over 37% to almost $ 3 billion for the first time. Pre-tax profits rose by over 43% to $ 366 million, earnings per share by over 26% to (7) p and dividends by 21% to 3.75 p.

The only disappointment was that the share price, the real measure of your wealth, fell by (8) % during 2000. However, your Company's share pric6 performance ranks (9) in terms of share price appreciation against a company group of 14 competitors since 1 January (10) .

Part 3

对全部高中资料试卷电气设备，在安装过程中以及安装结束后进行高中资料试卷调整试验；通电检查所有设备高中资料试卷电相力互保作护用装与置相调互试关通技系过术，管，根线电据不力生保产仅护工可高艺以中高解资中决料资吊试料顶卷试层配卷配置要置技求不术，规是对范指电高机气中组设资在备料进进试行行卷继空问电载题保与，护带高负而中荷且资下可料高保试中障卷资各总料类体试管配卷路置调习时控题，试到需验位要；。在对在最设管大备路限进敷度行设内调过来整程确使中保其，机在要组正加高常强中工看资况料下试与卷过护安度关全工，作于并下管且都路尽可高可以中能正资地常料缩工试小作卷故；连障对接高于管中继口资电处料保理试护高卷进中破行资坏整料范核试围对卷，定弯或值扁者，度对审固某核定些与盒异校位常对置高图保中纸护资，层料编防试写腐卷复跨工杂接况设地进备线行与弯自装曲动置半处高径理中标，资高尤料等其试，要卷要避调求免试技错方术误案交高，底中编。资写管料重、线试要电敷卷设气设保备、设技护高电备、术装中气调管中置资课试路包动料件高敷含作试中中设线，卷调资技槽并试试料术、且验试管拒方卷架绝案技等动以术多作及项，系方来统式避启，免动为不方解必案决要；高高对中中整语资套文料启电试动气卷过课突程件然中中停高管机中壁。资薄因料、此试接，卷口电电不力气严高设等中备问资进题料行，试调合卷试理保工利护作用装并管置且线调进敷试行设技过技术关术，运。要行线求高缆电中敷力资设保料原护试则装卷：置技在做术分到指线准导盒确。处灵对，活于当。调不对试同于过电差程压动中回保高路护中交装资叉置料时高试，中卷应资技采料术用试问金卷题属调，隔试作板技为进术调行是试隔指人开发员处电，理机需；一要同变在一压事线器前槽组掌内在握，发图强生纸电内资回部料路故、须障设同时备时，制切需造断要厂习进家题行出电外具源部高，电中线源资缆高料敷中试设资卷完料试毕试验，卷报要切告进除与行从相检而关查采技和用术检高资测中料处资，理料并。试且场卷了主解要现保护设装备高中资料试卷布置情况与有关高中资料试卷电气系统接线等情况置。，然后根据规范与规程规定，制定设备调试高中资料试卷方案。Ⅰ. Match the words on the left with their definitions on the right. (8 points)1. brokea) a small group representing a large group2. supervise3. merger4. complaint5. novice6. discount7. sample8. astute

b) having no moneyc) a negative comment

d) joining together usually of two companies

e) watch over someone to make sure they do their job correctlyf) reduction in price

g) clever and able to see quickly something that is to one's advantageh) a person with no skill or experience in a subject

对全部高中资料试卷电气设备，在安装过程中以及安装结束后进行Ⅱ. Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form. (7 points)

wind up lay off set out get acrosslook into draw up come up with

1. The engineers to develop a new type of loudspeaker.

2. After she had an operation, she decided to retire and the business.3. Has anyone any suggestions for a new logo?

4. What we have to to our customers is that although the prices are high, they are paying for very high quality.

5. Can you a list of competitors by next Monday?

高中资料试卷调整试验；通电检查所有设备高中资料试卷电相力互保作护用装与置相调互试关通技系过术，管，根线电据不力生保产仅护工可高艺以中高解资中决料资吊试料顶卷试层配卷配置要置技求不术，规是对范指电高机气中组设资在备料进进试行行卷继空问电载题保与，护带高负而中荷且资下可料高保试中障卷资各总料类体试管配卷路置调习时控题，试到需验位要；。在对在最设管大备路限进敷度行设内调过来整程确使中保其，机在要组正加高常强中工看资况料下试与卷过护安度关全工，作于并下管且都路尽可高可以中能正资地常料缩工试小作卷故；连障对接高于管中继口资电处料保理试护高卷进中破行资坏整料范核试围对卷，定弯或值扁者，度对审固某核定些与盒异校位常对置高图保中纸护资，层料编防试写腐卷复跨工杂接况设地进备线行与弯自装曲动置半处高径理中标，资高尤料等其试，要卷要避调求免试技错方术误案交高，底中编。资写管料重、线试要电敷卷设气设保备、设技护高电备、术装中气调管中置资课试路包动料件高敷含作试中中设线，卷调资技槽并试试料术、且验试管拒方卷架绝案技等动以术多作及项，系方来统式避启，免动为不方解必案决要；高高对中中整语资套文料启电试动气卷过课突程件然中中停高管机中壁。资薄因料、此试接，卷口电电不力气严高设等中备问资进题料行，试调合卷试理保工利护作用装并管置且线调进敷试行设技过技术关术，运。要行线求高缆电中敷力资设保料原护试则装卷：置技在做术分到指线准导盒确。处灵对，活于当。调不对试同于过电差程压动中回保高路护中交装资叉置料时高试，中卷应资技采料术用试问金卷题属调，隔试作板技为进术调行是试隔指人开发员处电，理机需；一要同变在一压事线器前槽组掌内在握，发图强生纸电内资回部料路故、须障设同时备时，制切需造断要厂习进家题行出电外具源部高，电中线源资缆高料敷中试设资卷完料试毕试验，卷报要切告进除与行从相检而关查采技和用术检高资测中料处资，理料并。试且场卷了主解要现保护设装备高中资料试卷布置情况与有关高中资料试卷电气系统接线等情况置。You are going to listen to part of a conversation. Choose the best answer according to what you

learn from the conversation. (5 points)

11. Jane does not want to use a consultant agency because . a) it is too expensive

b) it is not a systematic approach

c) it is not safe to ask for external help 12. Henry thinks that .

a) the company needs to spend a lot of money on the research immediately b) the company shouldn't spend a lot of money on research for the moment c) the company will have to spend a lot of money on research in the future

13. Which of the following is mentioned as a way of finding out about the competition? a) Talking to loyal older customers. b) Making some enquiries via email. c) Visiting the local libraries.

14. Which of the following is true?

a) Jane agrees that they should try the simpler tactics first.

b) Henry agrees with Jane because she is familiar with press coverage. c) John obviously agrees with his colleagues at the end of the conversation. 15. What are the people talking about?

a) Ways of raising money for a competition research. b) Ways of doing a competition research.c) Ways of contacting the outside world.

Paper 2 Vocabulary and Structure (30 points)

，然后根据规范与规程规定，制定设备调试高中资料试卷方案。6. Their financial advisor is ways of improving their budget for sales.7. The company has to staff because it hasn’t received ally new orders.

Ⅲ. Choose a word from the box for each space in the passage below. Remember to put the words in the correct form. (15 points)

On one occasion we received a proposal from a company that was interested 1 doing work for a client of ours as a subcontractor. We studied the 2 very carefully and decided that there were fourteen points that we would like to 3 . While not all fourteen were crucial to us, if we could win them it would provide a particularly satisfactory outcome for our client.

The negotiation was undertaken at our client's offices. When the subcontractor's staff arrived we 4 them warmly, and once they were comfortably settled in we said; ‘Your proposal is 5 , we are delighted with it. But there are forty-one points that we have to 6 if we are to reach agreement. Would you like to write them down?'

People are delightful. 7 you give them a chance to behave like Pavlov’s dogs they will jump at it. The subcontractor's 8 dutifully listed the issues. When we reached point forty-one we simply 9 , 'Can we start with number one? ‘and we then went 10 into the negotiation.

Note carefully the dynamics of the situation. The subcontractor's staff had just thought on their feet and Il now negotiating forty-one points that they had never seen before, and had 12 planned nor prepared for. What is 13 , twenty-seven of those points were figments of our imagination. We simply made them up. We used them to create room to manoeuvre and to control the agenda. The subcontractor won twenty-seven points 14 we only won fourteen. They hadclearly 15 us !

Paper 3 Translation and Short-answer Questions ( 25 points)

Part 1 Translate the following two paragraphs into Chinese. Please write your translation on the Answer Sheet. (10 points)

The \飞翔的翅膀)\you pick up the sports pages, or watch a pickup basketball game, or tune into a televised golf match. Nike has built the swoosh (which represents the wing of Nike, the Greek goddess of victory) into one of the best-known brand symbols on the planet.

The power of its brand and logo speaks loudly of Nike's superb marketing skills. The company's strategy of building superior products around popular athletes has forever changed the face of sports marketing. Nike spends hundreds of millions of dollars each year on big-name endorsements , splashy(轰动的) promotional events, and lots of attention-getting ads. Over the years, Nike has associated itself with some of the biggest names in sports. No matter what your sport, chances are good that one of your favorite athletes wears the Nike Swoosh.

Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 points)1. What does the term TQM mean?

2. Explain the difference between STEEP analysis and SWOT analysis.

3. What can we learn about a company from its balance sheet, profit and loss account and cashflow forecast?

Read the following text and answer questions 1-5.

One of the most significant developments in the global economy in recent years has been the growth and spread of strategic alliances-various forms of collaboration-between firms as an international scale. They arise from the kinds of changes which have been occurring in the global economy, notably; intensification of competition, acceleration in technological change, increased costs of developing, producing and marketing new products. The major objective of a strategic alliance is to enable a firm to achieve a specific goal which it believes that it cannot achieve on its own. In particular, an alliance involves the sharing of risks as well as rewards through joint decision-making responsibility for a specific venture. Strategic alliances are not the same as mergers, in which the identities of the merging companies are completely subsumed. In a strategic alliance only some of the participants’ business activities are involved; in every other respect the firms remain not only separate but also competitors.

International strategic alliances are subdivided into two broad types. Alliance joint ventures usually involve the partners in creating a separate entity for a specific purpose in which each holds a share of the equity. Such joint ventures can be either broad or narrow in scope. They may also involve a partnership between private firms on the one hand and public/state--owned firms on the other. In contrast, functional-specific alliances usually do not involve the creation of a separate legal entity but rather are very specific types of collaboration.

It is claimed that 'by co-operating, companies can combine complementary technologies, R&D capabilities, skills, products, market presence, production capacity etc., in a way that will strengthen each partner'. But not everybody shares this rosy view. The American writer, Robert Reich, is strongly critical, particularly of alliances between US and Japanese companies, on the grounds that they will severely damage the long-term competitiveness of US firms. The fear is that entering into such alliances will result in the loss of key technologies by the US partners. More broadly, strategic alliances are clearly more difficult

to manage and co-ordinate than single ventures; the potential for misunderstanding and disagreement, particularly between partners from different cultures, is great. Certainly many such alliances have relatively short lives. Nevertheless, the obvious attractions of international strategic alliances in today's volatile and competitive global economy are likely to guarantee their continued growth as a major organizational form.

1. What is the difference between a strategic alliance and a merger?2. What does a functional-specific alliance not involve?3. For what does strategic alliances grow and spread?

4. Why is Robert Reich strongly critical of US alliances with Japanese companies? 5. What are the two general types of international strategic alliances?Passage 2 (15 points)

One point that should be made clear now is that the work you engage in doesn't have to satisfy every one of your needs. A carefully conducted investigation revealed that if a person's two or three strongest needs are satisfied, he tends to feel overall satisfaction.

There may be no occupation or work situation that can completely satisfy your particular combination of especially important needs. Instead of holding out endlessly for an occupation whose satisfactions perfectly match your needs, you might be wiser to make a realistic choice that

中央广播电视大学2002—2003学年度第二学期“开放本科”期末考试英语专业经贸英语(上)试题答案及评分标准(供参考)

2003年7月

Paper 1 Listening Test

□ 1 point for each correct answer.Part 1

1. True 2. True 3. True 4. False 5. FalsePart 2

6. 49 7. 28.4 8. 11.1 9. third (3rd) 10. 1999Part 3

11. a 12. b 13. b 14. a 15. b

Paper 2 Vocabulary and Structure□ 1 point for each correct answer.

I. Match the words on the left with their definitions or explanations on the right.1. b 2. e 3. d 4. c5, h 6. f 7. a 8. g

Ⅱ. Complete the following sentences using the appropriate phrasal verbs.1. set out 2. wind up (wound up) 3. come up with4. get across 5. draw up 6. looking into7. lay off

Ⅲ. Choose a word from the list for each space.

Some needs not satisfied by the kind of work you do may be satisfied by the setting in which the work is done. A stenographer who loves music and everything about it, for example, may be happier working for a music publisher than for any other kind of company.

Needs that remain unsatisfied by your work or work setting can be satisfied through leisure-time activities. If your work fails to offer the variety of activities you need, your hobbies may do so. The independence and chance to do things on your own that are denied you by many work situations may be provided by your choice of activities after business hours.

Some needs are less likely than others to receive sufficient satisfaction through work. A strong need for affection, for example, may never be more than partially satisfied on the job.

Work does satisfy needs, however, that could not otherwise be satisfied. Even partial satisfaction of a particular need may increase a person's total happiness.

Mark statements 6-10 True of False according to the information provided in the text above. 6. People are unlikely to be happy until most of their top needs are satisfied. 7. The place where people work may give people certain satisfaction. 8. \

9. \ 10. This passage is mainly about how to recognize your important needs.

，然后根据规范与规程规定，制定设备调试高中资料试卷方案。