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Unit 1 Advertising (Module 4)
【考点释析】
1. An advertisement provides information and uses persuasive language and exciting images to
encourage people to buy a product or service or believe in an idea.
广告通过提供有关信息、使用劝导性语言和令人兴奋的图象来鼓励人们购买某种产品或服务或者是相信某种理念。
provide vt. 供应, 供给 vi. 采取预防措施；赡养 provide for provide food and shelter for a family Sheep provide us with wool. 家。
The school supplies books to the children. Cows supply us with milk.
学校供应孩子们书籍。 奶牛给我们提供牛奶。
为家庭提供食物和住宿
她靠在医院工作来养
羊供给我们羊毛。
She provides for her family by working in a hospital.
【拓展】provided/providing that… = on condition that… conj. 倘若 Provided/Providing that he doesn’t come, what shall we do?
2. A commercial advertisement is one which someone has paid for to promote a product or service.
商业广告是广告客户支付费用以推销某种产品或服务的广告。 ① pay for sth 花钱买某物；付出代价，得到报应；偿还，赔偿 pay three dollars for a hamburger You’ll pay for this mischief! 罚！
She paid the price for her laziness. 了代价。
② promote 增进，促进；提升，使晋级；宣传，推广，推销（商品等） commercials promoting a new product 告
promote growth / prosperity / understanding The boy was promoted to the fourth grade.
3. PSAs are meant to teach us and help us lead better lives. 公益广告旨在教导大众，为改进人们的生活提供帮助。 mean 意欲；打算 (mean to do sth)
I meant to go running this morning, but I overslept. 我今天早晨本打算去跑步，但是我睡过头了。 be meant for = be intended for
打算用作…
促进增长/繁荣/了解
被提为队长
be promoted (to be) captain / to the rank of captain
促进新产品销售的商业广
她为自己的懒惰付出花三美元买了一个汉堡包
你会因恶作剧而受惩
这个男孩升到四年级。
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be meant to do = be intended to do 是用来…
The building is meant for storage 这座大楼预定作仓库用。 The program was meant to entertain children. 这个节目是用来娱乐孩子的。
4. I want to thank you for offering me such useful advice during my research. ① offer vt. 提出，提供；开价；表示愿意 The hostess offered us a cup of coffee. offer to help sb
offer 1,000 pounds for the house
女主人给了我们一杯咖啡。
表示愿意帮助某人
出价一千英镑买这所房子
提出给以帮助/支持/食品 出价25万美元买这所房子
【拓展】make an offer (of sth) 提议；出价；提供 make an offer of help / support / food make an offer of ＄250,000 for the house
② useful adj. “有用的，有益的，实用的，有帮助的”，常用结构： be useful to do sth；be useful to sb；be useful for (doing) sth It can be useful to write an outline of your argument first. 先把你的论点纲要写下来可能会有帮助。
These plants are particularly useful for taking in harmful gases in the new house.
这些植物特别有助于吸收新房里的有害气体。
5. I recommend that we purchase 10 copies for the library. recommend vt. 常用结构：
recommend sth for (用途) recommend sth to sb
推荐某物作某用途 推荐某人做/担当… 向某人推荐某物
建议某人做某事 = advise
recommend sb for / as (工作、职位、头衔)
推荐，介绍，劝告，建议
recommend doing sth / that-clause (谓语：should do) 建议做某事 = advise recommend sb to do sth 总经理。
Our English teacher recommended Crazy English to us.
recommend trying a new medicine 建议试服一种新药
She recommended that we (should) avoid asking for trouble. 她建议我们避免找麻烦。
6. In order to determine your audience, you will need to do a little research. determine vt. 决定；决心，决意；确定；使下定决心 He determined to go / that he (should) go at once. He has been determined to learn English well. They determined on an early start.
他决心立刻就走。 他已下决心学好英语。
I recommend him for the job / as general manager 我推荐他做那项工作/做
他们决定早些出发。
I have determined on / upon going to the countryside after graduation.
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我已决定毕业后到农村去。
【拓展】decide to do sth make a decision to do sth
7. It is important to always try to appeal to the way the audience will react. appeal to 向…呼吁/请求；投合…的心意；引起…的兴趣 appeal to sb for appeal to sb to do sth
为…向某人呼吁/请求
呼吁某人做某事 小孩喜欢鲜艳的颜色。 请求援助/宽恕/同情
你可以从这项调查中
决定干某事
决定干某事 决心干某事
make up one’s mind to do sth
Bright colours appeal to small children. appeal for aid / mercy / sympathy
8. You can gather this information from your research. 获得信息。
gather vt. 使聚集，搜集 vi. 集合，聚集
The teacher gathered the students round her. 老师把学生聚集在她的周围。
Finally he gathered up his courage and admitted his mistakes. 他最终鼓起勇气承认了错误。
【拓展】gather VS collect gather gather
是最概括的说法，应用也最广泛；collect通常可与gather互换。 通常侧重把一些乱放的、分散了的或难以明确分开的东西收集到一起。
collect 通常侧重指所收集的东西是分散的或能一次处理一件的，尤其用于把一些东西
作为收藏品收集起来，或是仔细选择相似或有联系的东西，使成为有组织的整体的一部分。
collect 通常表示有目的或有挑选的收集，而gather 一般表示由少积多的收集。 He collected / gathered his belongings and went away. collect one’s thoughts 把自己的思想有条理地组织起来 gather one’s thoughts 把分散了的思想集中起来 collect money （表示为某目的而）筹款，募款
【短语记忆】
1. make people aware of the needs of others 2. do some research on advertisements 3. be intended to do sth
让人们明白别人的需要 对广告做了一些研究 意思是使…；是用来…
intend … for 打算供…使用，打算送给，打算使…成为
使…免于，保护…使不受
对你百分之百地说实话 与…有联系，关联 （使）连接，联结
爱上；上…的当，对…信以为真
4. protect … from / against 6. connect A to (with/and) B 7. fall for
5. tell you the complete truth connect sth (sb) with sth (sb)
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8. play tricks on sb
作弄某人 哄骗某人去做 骗取某人某物
trick sb into doing sth trick sb out of sth 9. keep away from 10. at a low price 11. on sale for sale
远离 以低价格
待售的，出售，上市；减价销售 待售的，出售，上市
打八五折
一再地，反复，再三 对某人有吸引力/有魅力
提升…的形象
12. at 15% discount
13.over and over again 14. be attractive to sb
15. improve the image of sb / sth 仔裤
16. get into our new jeans in deep red
get into
穿上我们店里最新款的深红色的牛进入，陷入
日夜，昼夜，整天 记得，记住；想到 牵涉到，与…有关
17. day and night = night and day 18. have sth in mind 20. put sth together 见等）
21. come up with
19. be concerned with
把…加起来；装配；整理（思路，意
想出，提出(主意)
过更好的生活 是做某事的时候 某人早该做某事
这是某人第一次做某
22. lead better lives 23. It’s time to do sth
It’s (high) time sb did sth 事
24. be smart about sth
It’s the first time that sb have (has) done sth
对…精明
Unit 2 Sporting events (Module 4)
【考点释析】
1. I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games. （P22）
delight vt. 使快乐，使喜欢；n. 高兴；喜欢； delighted adj. 高兴的 All things delight us.
事事都使我们高兴。
Our class teacher was delighted that we had done well in the examination. 我们的班主任高兴了，因为我们这次考试成绩很好。
I was delighted to hear the news of your success. 听到你成功了的消息时我
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非常高兴。
To our delight, the headmaster said we would not have lessons in the holiday. 令我们高兴的是，校长说假期不上课。
Judging from the delighted look on his face, he is satisfied with the result. 从他脸上高兴的表情判断，他对结果很满意。
2. At the ancient games, the athletes were all men and they had to compete wearing no clothes.（P22）
He was still competing for medals. （P23） 常见结构：
compete in sth 参加…竞争/竞赛；compete for sth. 为得到…而竞争/比赛 compete against/with sb
与某人竞赛/对抗
compete with / against sb for sth 与某人竞争而获得某物 China competes with/against other countries for world market. 中国与其它国家竞争国际市场。
Two boys in my class will compete in the 100-meter race. 我班将有两名男生参加一百米跑。
3. Today, athletes from around the world can take part, no matter what language they speak.
no matter what 无论什么，引导让步状语从句。
【比较】whatever既可以引导让步状语从句，也可以引导名词性从句。 No matter what / Whatever happens, we’ll meet here tonight.
(状语从句，whatever在从句中作主语)
We are determined to build a new school for the village children, whatever the cost (is).
(状语从句，whatever在从句中作表语)
The Chinese people will do all they can to help the people in Haidi, whatever difficulty they may have. (状语从句，whatever在从句中作difficulty的定语) Do whatever you like. 【拓展】
We can leave whenever you’re ready. 哪儿。
Whoever comes will be welcomed. 途旅行。
However fast he ran, he couldn’t catch up with me. 不管他是怎么做的，他做得很聪明。
You can give the report to whomever you meet in the office. 你可以把报告交给你在办公室里遇到的任何人。
. . . .
(宾语从句，whatever在从句中作like的宾语)
Whatever is left over is yours. (主语从句，whatever在从句中作主语)
你什么时候准备好我们就可以动身
他看上去走到哪儿敌人就树到
He seems to make enemies wherever he goes.
无论谁来都会受到欢迎。
不管你走哪条路，都是个长
It’s a long trip whichever road you take.
牛津英语模块四unit1_unit4知识点汇总
