《消费者行为学》作业
\
The first chapter is the introduction and the system of factors that influence consumer behavior
1. consumers in narrow sense can be divided into real consumers and future consumers?
2. , consumers psychological activities include the general process of consumer psychological activities, consumer personality, psychological characteristics, and consumer needs and motivations.
3., when China's economic development has entered the third stage, who owns the consumer, who can control the consumer, who has economic benefits, who will have (the market growth)? 4. consumer behavior is a complex concept, which ineludes the selection and purchase of goods (the actual purchase decisions and activities), including the purchase of the former (search and sorting information), after purchase (use, maintenance, maintenemce, evaluation and other activities)?
In 5. different social classes of consumers, because of its (education, income, occupation, residence), causing them to (product selection), (life style, buying habits) there are significantly different consumption contents and methods? 6. the universality of human psychology is a common process in which all consumers are bound to experience consumer behavior?
，
7. , for consumers, their personality is mainly manifested in two aspects: (personality tendency) and (individual psychological characteristics)?
8., there are many differences between consumers in different regions (consumption demand) and living habits due to the geographical and climatic conditions?
9. , whether regional climate conditions, or the global climate and environment, are largely restricting consumer behavior? 10. , from a macro point of view, the most direct impact on consumer behavior is (the national consumer physique) as well as (related consumer policy)
11. from the micro perspective, consumers in the consumption activities, the reason to buy this kind of goods and not to buy the kind of commodity, the choice of a brand rather than other brands in the store to buy and buy in the store, depends largely on the commodity (utility, quality, style, appearance of advertising business reputation the pre-sale customer service service) and other micro economic factors?
12. what are the individual factors that affect consumer behavior? Answer: specific inelude consumers physiology factor and psychological factor
，
13. what are the external environmental factors that affect consumer behavior?
Answer: external environmentai factors can be further divided into natural environmental factors and social environmental factors The second chapter is consumer psychology, personality characteristics, attitudes and consumer behavior
1, in the perceptual choice, the consumer actually complies - a psychological economic model that chooses and chooses stimuli intentionally or unconsciously to avoid being overwhelmed by the deluge of information?
2, for the product attributes that can not be directly reflected and reflected, consumers can make up for the insufficiency of these information through their own understanding?
3, in the consumers understanding, there are some understanding is correct, some understanding is one-sided or even wrong? The correctness of the understanding depends on the consumer's ability to judge and the past (consumer experience)?
4, the phenomenon of illusion is not absolutely useless? The clever use of consumer goods in commodities (Cuo Jue), Sometimes unexpected results can be achieved?
5, according to the way of change, the change of consumer attitude can be divided into (nature change) and (degree change)?
6. Briefly describe the elements and levels of consumer attitudes Answer: the components of attitude are human knowledge? Emotional
，
《消费者行为学》作业.docx
