Part I Script
Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. (Listen to the audio recording for the question.)
2. (Listen to the audio recording for the question.)
3. (Listen to the audio recording for the question.)
4. (Listen to the audio recording for the question.)
A. To show how fast one can buy things with the card.
B. To show how much he likes the card.
A. Because short slogans are refreshing.
B. Because short slogans can catch busy people's attention.
C. Because only short slogans are impressive.
D. Because the Coca-Cola company has set a good example.
A. The man asks for some money to buy bread.
B. The woman spends a lot of money shopping.
C. The woman wants to buy some spring clothes for the man.
D. The man is quite angry at the woman not buying him bread.
A. Ads should be made by local people.
B. The lipstick ad is more effective in Germany.
C. Ads should be adapted for particular places.
D. The same ad can be used in various places.
C. To express his disagreement with the woman.
D. To express his agreement with the woman.
5. (Listen to the audio recording for the question.)
Part II Script
A. She is a loyal customer to Nokia.
B. She is a loyal customer to Ericsson.
C. She is easily influenced by advertisements.
D. She is a tough consumer.
Directions: Listen to the following recording, and then fill in the blanks with
the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.
W: So, Mr. Smith, you want to increase ridership on the buses. M:
(1)We do, and we hope you can help us. change the imageW:
Certainly we can. First, we must (2) of bus travel. M: How do you do that? W:
Well, we'll (3)do some survice to see what people really think about different datestaking the bus. We'll investigate (4)M: Will that work? W:
It works (5)all the time and so on. . Once we get a profile of (6)users, we can see who we can (7)
target it.
Your answer Correct answer We do change the image do some surveys different age groups all the time your users target (1) (2) (3) (4) (5) (6) (7)
Part III Script
We do change the image do some survice different dates all the time users target it Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. Which of the following is NOT mentioned as a purpose of advertising?
2. According to the passage, who is most likely to pay for an ad?
A. The advertiser.
B. An advertising agency.
C. The retailer.
D. The shop.
A. To encourage listeners to buy a product.
B. To persuade readers to support an organization.
C. To encourage readers to get rid of a certain idea.
D. To persuade listeners to agree with a certain idea.
3. Which of the following is second in importance?
4. Which of the following is true of direct mail?
5. What is the passage mainly talking about?
Part IV
A. Local advertising.
B. Trade advertising.
C. National advertising.
D. Professional advertising.
A. Mail advertisements go to people with certain characteristics.
B. Mail advertisements go to producers rather than professionals.
C. Mail advertisements are more effective than TV commercials.
D. Mail advertisements are more expensive than other forms of advertisements.
A. The role of advertising in modern society.
B. The definition and classification of ads.
C. The effects of various types of ads.
D. The importance of various types of ads.
Directions: Choose the best answer to each of the following statements. 1. Dad, I need some new shoes. My old ones look ______ funny.
A. kind B. a kind
C. kind of D. a kind of
2. They probably give Yao Ming millions of dollars to wear those shoes. But
if you bought me the shoes, I'd wear them ________.
3. In the States, advertisers are not allowed ________ young people smoking
cigarettes.
4. Cigarette manufacturers need to keep _______ new customers.
5. Manufacturers often spend large _______ of money on the advertisements.
A. nothing B. with nothing C. in nothing D. for nothing
A. show B. showing C. to show D. to be shown
A. bringing about B. bringing to C. bringing forward D. bringing in
A. volumes
英语视听说2第四单元答案
