C. partial truths D. mainly truths
33. How were the job applicants able to lie without being detected?
A. By leaving out some necessary information. B. By providing more information than needed. C. By using their body language. D. By telling some unbelievable lies.
34. In order to pick up a qualified and an honest candidate, Conrad suggests that we
.
A. examine the resumes carefully B. inspect the candidate aggressively C. correct the resumes intentionally D. compare one’s resume with others’
35. What is the author’s attitude towards job interviews?
A. Most objective C. Suspicious.
B. Too subjective D. Credulous
Passage Three
One hundred and thirteen million Americans have at least one bank-issued credit card. They give their owners automatic credit in stores, restaurants, and hotels, at home, across the country, and even abroad, and they make many banking services available as well. More and more of these credit cards can be read automatically, making it possible to withdraw or deposit money in scattered locations, whether or not the local branch bank is open. For many of us the \here.
While computers offer these conveniences to consumers, they have many advantages for sellers too. Electronic cash registers can do much more than simply ring up sales. They can keep a wide range of records, including who sold what, when, and to whom. This information allows businessmen to keep track of their list of goods by showing which items are being sold and how fast they are moving. Decisions to
reorder or return goods to suppliers can then be made. At the same time these computers record which hours are busiest and which employees are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identity preferred customers for promotional campaigns. Computers are relied on by manufacturers for similar reasons. Computer-analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop. Computers keep track of goods in stock, of raw materials on reports can help to decide which products to emphasize now, which to develop for the future, and which to drop. Computers keep track of goods in stock, of raw materials on hand, and even of the production process itself.
Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.
36. According to the passage, the credit card enables its owner to . A. withdraw as much money from the bank as he wishes B. obtain more convenient services than other people do C. enjoy greater trust from the storekeeper D. cash money wherever he wishes to
37. From the last sentence of the first paragraph we learn that .
A. in the future all the Americans will use credit cards B. credit cards are mainly used in the United States today C. nowadays many Americans do not pay in cash
D. it is now more convenient to use credit cards than before
38. The phrase \（Paragraph 2）most probably means “ .”
A. make an order of goods B. record sales on a cash register C. call the sales manager D. keep track of the goods in stock 39.It can be inferred that .
A. computers will bring disaster
B. computer industry will not develop faster
C. computers will bring about more convenience to people's life D. computers can analyze marketing reports 40.What is this passage mainly about？
A. Approaches to the commercial use of computers. B. Conveniences brought about by computers in business. C. Significance of automation in commercial enterprises. D. Advantages of credit cards in business.
Passage Four
When a New Yorker was hiking in Europe, his Swiss friend kept saying \that!\was days before he was able to notice the sound of a bird. For most of us, silence has become a rare experience. There is background music in restaurants, bars, stores, rest rooms, elevators, and when you are waiting on the telephone.Russell Baker blames \
People may say they yearn for quiet, but in practice they avoid it. They drive with the car radio turned up, switch on the television when they get home, and exercise while listening to music on headphones. The noise suggests that people have a spiritual problem. They can buy things in stores, but they do not have enough human contact. So they fill their lives with sound.
Sometimes the reason for the noise is primitive. Young men play their car stereos loudly in order to create a personal environment around them. Like animals, they are marking a territory to warn rivals away and to attract a mate.
It may also be true that the brain itself wants excitement just as the stomach insists on food. Unlike in the past, we now have modern technology to supply a constant flood of sounds. This seems extreme. Perhaps we would be better off if we sought periods of silence to provide balance.
41. What was the sound that the New Yorker could not hear? A. The sayings of the Swiss B. The sound of a bird. C. Background music. D. The telephone
42. Why can't city people hear very well? A. They are accustomed to loud sounds. B. They rarely go out hiking.
C. They spend too much time in elevators and the like. D. They are determined to be entertained. 43. Sound is used to replace A. human contact C. avoiding silence
. B. shopping in stores D. their spiritual problems
. 44. Playing a car stereo loudly suggests that the person is A. very concerned about the environment. B. warning animals not to approach C. behaving like an animal D. being a very creative personality
45. According to the passage, a good response to this practice would be to A. balance the noise with moments of silence B. eat enough food in order to quiet the stomach. C. use our brains to improve modern technology.
D. realize that the sounds seem to be extreme，but are not.
.
Passage Five （填空，一空一词）
Many of the most memorable ad campaigns nowadays tend to be funny.
Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor Funny in advertising ? Humor in advertising can draw consumer's attention, and help
湖北省2020年专升本考试英语模拟测试
