本科论文
摘 要
在科技高速发展的时代，企业之间的竞争已经从市场竞争和传统的价格竞争转变为的企业核心竞争力。如果晨光文具想要在激烈的文具市场竞争脱颖而出，需要抓住人们对笔的需求的变化并结合自身的情况进行战略转变，确定合理的竞争战略，促进企业自身的可持续发展。
论文以传统文具行业的特点和企业战略管理理论和方法为基础。首先，利用波特五力模型分析了晨光文具行业和发展趋势，并将差异化战略作为企业未来的竞争战略。其次从法律法规、市场竞争等方面对战略实施的风险进行了研究，明确了各类风险对晨光文具战略实施的影响。论文的研究成果为晨光文具竞争战略的实施和竞争实力的提升提供了强有力的理论支持。
从企业竞争战略的选择方面，采用波特五力模型分析了晨光文具的竞争态势。根据晨光文具的竞争优势和基本竞争力，决定了企业的竞争战略。
从企业竞争战略实施中将面临风险方面，分析现有技术革新、法律法规、市场竞争等各类因素所造成的风险。
从企业竞争战略实施风险解决方面，针对技术、产品创新、市场竞争等多方面的阻碍因素，制定出对应的策略，提出大力集中科技创新、继续坚持“以人为本”的发展理念。
关键词：文具行业；竞争战略；波特五力模型；风险分析
本科论文
Abstract
In the rapid development of science and technology, competition between companies has already transformed from the market competition and traditional price competition to corporate core competitiveness. If asakuro bungu wants to compete in a strong stationery market, he needs to grasp the changes in people's pen demand, make strategic changes according to his situation, establish a reasonable competitive strategy, and promote sustainable development of his own company.
The paper is based on traditional stationery industry features and corporate strategy management theory and methods. First, we use the five force model of Potter to analyze the trend of the morning light fixture industry and the development trend, and make the difference strategy as the competitive strategy of the future of the enterprise. Secondly, it studies the risk of strategy implementation from the aspects of laws and regulations, market competition and so on, and clarifies the various risks of Chenguang stationery war The impact of
implementation. The research results of this paper provide strong theoretical support for the implementation of the competition strategy and the promotion of the competitive strength of Chenguang stationery.
This analyzed the competitive performance of the choko bungu by adopting the potter five force model in the selection of corporate competitive strategy to establish the corporate competitive strategy. According to the competitive advantage and basic competitiveness of Chenguang stationery, the competitive strategy of the enterprise is determined.
In terms of the risks that enterprises will face in the implementation of their competitive strategies, this paper analyzes the risks caused by various factors such as existing technological innovation, laws and regulations, market competition, etc.
From the aspect of risk solution in the implementation of enterprise competition strategy, in view of the obstacles in technology, product innovation, market competition and other aspects, the corresponding strategies are formulated, and the corresponding solutions are put forward, such as vigorously focusing on scientific and technological innovation, continuing to adhere to the development concept of \
本科论文
Key words: Morning stationery; competitive strategy; Porter's five forces model; risk analysis
本科论文
目 录
第1章 绪论 ............................................................. 1 1.1 研究背景及研究意义 ................................................... 1 1.1.1 研究背景 ........................................................... 1 1.1.2 研究意义 ........................................................... 1 1.2 研究方法和主要内容 ................................................... 1 1.2.1 研究方法 ........................................................... 1 1.2.2 研究内容 ........................................................... 1 第2章 相关理论与方法 ................................................... 3 2.1 理论基础 ............................................................. 3 2.1.1核心竞争力理论 ...................................................... 3 2.1.2 品牌理论 ........................................................... 3 2.2 企业战略分析方法 ..................................................... 3 2.2.1 SWOT分析 ........................................................... 3 2.2.2 波特五力模型分析 ................................................... 3 2.2.3 PEST分析 ........................................................... 4 第3章 晨光文具环境分析 ................................................. 6 3.1 晨光文具宏观竞争环境分析 ............................................. 6 3.1.1政策和法律环境分析 .................................................. 6 3.1.2 经济环境分析 ....................................................... 6 3.1.3 社会环境分析 ....................................................... 7 3.1.4技术环境分析 ........................................................ 7 3.2 晨光文具微观竞争环境分析 ............................................. 8 3.2.1供应商讨价还价的能力分析 ............................................ 8 3.2.2可替代品的替代能力分析 .............................................. 8 3.2.3客户讨价还价的能力分析 .............................................. 9 3.2.4行业内竞争者的能力分析 .............................................. 9 3.2.5 新进入者的能力分析 ................................................ 10 第4章 晨光文具简介及发展趋势 .......................................... 11
[论文]晨光文具竞争战略研究
