Unit one
Text A: Exercise
Language Building-up
I. 1. G 2. I 3. C 4. B 5. E 6. A 7. D 8. H 9. F
II. 1. Undercapitalization; 2. Mutual fund; 3. Business plan; 4. Transaction; 5. Road map; 6. On-demand; 7. Fraud; 8. Work force; 9. Customer service
Unit two
Text A: Exercise
1. Translate the following expressions from English into Chinese or vice versa.
1 the act of sales 销售行为
2 manage customer relationships 管理客户关系 3 business philosophy 经营理念
4 satisfy consumer requirements 满足消费者需求 5 manipulate the tools of marketing 使用营销工具
6 entice consumers to buy products 吸引消费者购买产品 7 effective marketing 有效营销
8 ideal target market 理想的目标市场 9 promote products 促销产品 10 利益最大化 maximize interest
11 产品包装 the packing of the product
12 产品设计与生产 the design and manufacturing of the product 13 知名品牌 an established brand 14 消费产品 consumer goods
15 独家经销 exclusive distribution 16 事件营销 event marketing
17 减少生产成本 cut the cost of manufacturing
2. Complete the following sentences with the correct form of the terms in the box.
1. Target market; 2. Sales promotion; 3. Manage customer relationships; 4. Established brand; 5. Exclusive distribution; 6. Event marketing
Unit three Text A
1. Match the expression in Column A with their Chinese equivalents in Column B. 1. G; 2. I; 3. C; 4. D; 5. F; 6. H; 7. E; 8. A; 9. B
2. Complete the following sentences with the correct form of the above expressions.
1. Growth strategy; 2. Consumer preferences; 3. Joint venture; 4. International expansion; 5. Shopping behaviors; 6. Merchandising strategies
Unit four Text A
1. Search the Internet and find equivalents of the following English words or phrases in Chinese
business literature.
effective leadership 有效领导 management practice 管理实践 strategic planning 战略规划 mission 使命 Vision statement 愿景 goal （长期）目标 objective （中短期）目标 function 职能 expense 费用，支出 Resources 资源 performance 绩效 Insight 洞察
2. Complete the following paragraph with the correct form of appropriate words or expressions from the above.
(1). Strategic planning; (2). Mission; (3). Objectives; (4). Insights; (5). Resources; (6). Functions; (7). Performance
Unit five Text A
Task 1. Specialized vocabulary 1.
1. 电子商务模式 2. 减少开销 3. 公司客户 4. 未售存货
5. 批发商和零售商 6. 比较购物 7. 购物偏好 8. 个性化服务
9. Generate sales revenue
10. Facilitate sales transactions
11. Fairly priced, high-quality products 12. Large quantities of raw materials 13. Increase the volume of products
14. Build long-term relationships with the customers 15. Broadband access to the Internet 16. Information database
2.
1. Conduct business; 2. Growth opportunity; 3. Human resources;
4. Individualized services; 5. Buying preferences; 6. Generate sales revenue
(完整word版)学术英语课后答案
