目录
1引言 ................................................... 1 2网络经济下企业管理变革 .................. 错误!未定义书签。
2.1业务流程变革 .................................. 错误!未定义书签。 2.2 管理组织变革.................................. 错误!未定义书签。 2.2.1组织结构的变革 ............................ 错误!未定义书签。 2.2.2组织边界的模糊 ............................................ 2 2.2.3组织规模的变革 ............................ 错误!未定义书签。
3格力集团网络经济时代下管理模式现状 ...... 错误!未定义书签。
3.1格力集团组织结构现状分析 ...................... 错误!未定义书签。 3.2格力集团经营方式现状分析 ...................... 错误!未定义书签。
4网络经济环境下格力集团管理变革的经验 .... 错误!未定义书签。
4.1 网络经济时代下格力集团业务流程变革............ 错误!未定义书签。 4.1.1生产经营模式的变革 ........................................ 5 4.1.2营销管理的变革 ............................................ 6 4.2 网络经济时代下格力集团组织结构的变革.......... 错误!未定义书签。 4.3 网络经济时代下格力集团网络渠道的变革.......... 错误!未定义书签。 4.3.1 升级传统渠道，抵御行业风险................ 错误!未定义书签。 4.3.2 多元渠道发展，促进销售增量................................ 7 4.3.3 线上线下联动，实现服务配套................ 错误!未定义书签。 4.3.4 利用网络，构建场景化O2O .................. 错误!未定义书签。
5网络经济环境下格力集团管理变革的启示 .... 错误!未定义书签。 6结论 ................................... 错误!未定义书签。
网络经济时代格力集团的管理变革
摘要：网络经济时代下，不仅人们的生活、学习方式、工作发生了改变，而且整个社会的价值观念也发生了巨大的改变。随着网络经济时代的发展，世界经济一体化的趋势，企业之间的竞争加剧，市场竞争越来越激烈，企业生存环境发生根本性变化，在这种情况下企业克服管理中的缺陷不足，顺应时代规律发生管理上的变革，才能在激烈的市场竞争中存活下来。对于企业而言，传统的管理方式从根本上已经不再适应这个新的网络经济时代的发展，很多企业都进行了管理创新变革，但是特定的市场需要与企业创新能力不足的网络经济时代还存在一些不足，在这种情况下，以格力集团为例，对网络经济对企业的管理的影响进行分析研究，提出合理化的解决思路，从组织结构、生产经营方式以及营销等管理的五个方面提出了迎接网络经济新时代管理变革的可行性建议，以及适应实时、个性化、日新月异的网络经济新时代。
关键词：格力集团；网络经济时代；管理变革；
Management Reform of Gree Group in the
Era of Network Economy
Abstract: In the era of network economy, not only people's life, learning style and work have changed, but also the values of the whole society have changed dramatically. With the development of the network economy era, the trend of the integration of the world economy, the intensified competition among enterprises, the increasingly fierce market competition, and the fundamental changes in the survival environment of enterprises, in this case, enterprises can survive in the fierce market competition only by overcoming the defects and deficiencies in management and making management changes in accordance with the laws of the times. For enterprises, the traditional management mode is no longer suitable for the development of this new network economy era. Many enterprises have carried out
management innovation changes, but there are still some deficiencies in the era of network economy with specific market needs and insufficient innovation ability of enterprises. In this case, taking Gree Group as an example, the impact of network economy on enterprise management is increasing Through analysis and research, this paper puts forward reasonable solutions, and puts forward feasible suggestions to meet the management reform in the new era of network economy from five aspects of management, such as concept, organizational structure, production and operation mode and marketing, and to adapt to the new era of network economy, which is real-time, personalized and changing with each passing day. Keywords: Gree Group; Internet Economy Age; Management Change;
网络经济时代格力集团的管理变革
