销售部部门绩效考核方案范本
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部部门绩效考核方案范本
