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课程 （中文） Course Name Credit 课程简介（中文） Course Description Management, the basic and core discipline of Examination mode 管理学是经济、管理类专业的专业基础课程和核心课程，是一门系统地研究管理过程的普遍规律、基本原理和一般方法的科学。本课程详细讲解了计划、组织、领导与控制等管理职能的客观规律和实施方法。课程采用课堂教学、科研和实践活动一体化的教学方式，以课堂教学为主，科研和管理学（石振香） Management economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling, etc. In order to strengthen students’ understanding of management theories and knowledge and enhance awareness of participating in the management practices, the course uses teaching methods including classroom teaching, researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course’s target is to enable students to master the management’s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for follow-up study of major disciplines. Written examination 3 社会实践活动为辅，加强学生对管理学理论和知识的理解和认识，增强学生参与管理实践的意识。本课程的任务是使学生能够系统地掌握管理学的知识体系，能综合运用管理学的基本理论和方法，并分析和解决管理中的实际问题，为后续专业课程的学习奠定管理学基础。 经济学原理是一门研究一定经济学原理（李林芳） Principles of Economics Principles of Economics is a course studying the allocation and utilization of resources under a certain economic system. This course includes two 4 经济制度下资源配置与利用的课程。本课程包括微观经济感谢下载载
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学和宏观经济学两部分。微观经济学以单个经济单位为研究对象，通过研究单个经济单位的经济行为说明价格机制如何解决社会的资源配置问题。宏观经济学研究整体经济运行的规律，说明怎样实现经济稳定和增长。 parts, microeconomics and macroeconomics. Microeconomics take single economic unit as the object of the research. It explains how does price mechanism solve the problems of resource allocation. Macroeconomics studies the rules of how modern market economy operates. It explains how to achieve economic stability and economic growth. 本课程阐明市场营销学的基本理论、基本知识及市场营销的基本技巧与技术，并结合案例分析市场营销中的实际问题，以提高学生分析和解决问学生应掌握以下内容：市场营销的基本观念，市场营销的管理，市场营销环境的分析，市市场营销学（刘文斌） Marketing Management This course explains the basic theory, knowledge and skills and techniques of marketing, and combines with case study to promote student’s ability of problem analyzing and solving. After knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, competitors and competition strategies, marketing in a target market, product analyzing and marketing strategies, price channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design encountered, etc. Organization Behavior is a branch of applied Written Written examination 题的能力。通过学习本课程，learning this course, students should grasp the 3 场的调研与市场预测，消费者的购买行为，市场竞争者以及其竞争策略，目标市场的营企业的定价方法以及价格策略的选择，产品的营销渠道及其选择与管理，企业产品的促企业的形象的策划与企业危机的处理。 销，产品分析以及产品策略，decision and price strategic choice, marketing 销手段以及促销策略的选择，and treatment with the crisis when company 组织行为学（石振香） Organizational 2 《组织行为学》是管理学发展感谢下载载
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Behavior 过程中形成的以心理学、社会学、人类学、政治学等多学科为基础的独立的应用科学。它以各类组织中人的心理与行为特点和规律为研究对象，探讨个体、群体和组织三个层面的因素如何影响个人及其所在组织的行为，目的使管理者能够根据人的行为规律，创设健康的工作氛围，发挥人的积极性和创造性，以实现组织的目标和提高人的满意度。通过本课程的学习，学生可以掌握组织行为学的概念体系、理论模型和分析架构，获得相关的知识，以及专业术语的英语表达，能够看相关国外文献资料；培养科学的思维方式和掌握客观的研究行为的方法，避免直觉经验式或主观片面式的行为分析 本课程是经济与管理系各专业的专业基础课。它以数学为主要工具，寻求由生产、管理和生活中提出的若干问题的science mainly based on psychology, sociology, anthropology and political science. It focuses on people’s psychology and behavior within organizations, and it investigates the impact of individuals, groups, and structure on behavior within organizations for the purpose of applying such knowledge toward creating healthy working atmosphere, giving full play to people’s professional knowledge or skill, improving an organization’s effectiveness and job satisfaction. On the completion of this course, students will be able to: understand the essential rules of psychology and behavior within organizations; grasp systematically the theories and methods of modern HR management; develop scientific ways of thinking; master the methods of behavior study; avoid empiricism and lopsided analysis. This course is the professional basic course for department of economics and management. It takes mathematics as the main tool to search the optimal solution for problems in production and management. It is a branch of science that studies the optimization decision. This course makes students master the basic mathematical model, the solving principles, main operational and research actual techniques, algorithms examination 运筹学（孙学珊） Operations Research 4 最优方案，是一门研究优化决策的科学。通过本课程学习使学生掌握运筹学的基本模型及其求解原理、方法技巧、主要算法和实际应用；同时能够感谢下载载
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运用常用数学软件（Excel，LINGO等）求解运筹学的一些实际应用案例，从而培养学生建立数学模型，选择优化方法，利用计算机去处理、分析applications. At the same time, students can use commonly mathematical software (such as Excel, LINGO etc.) to solve some practical applications of operational research cases, so as to cultivate the ability of students to establish the the computer to analyze data. This course is about management theory and method 数据和解决实际问题的能力。 mathematical model, select optimal method and use 本课程系统讲述生产与运作管理的理论与方法，内容包括生产与运作管理概述、生产战生产与运作管理（王辉） production and operation management 生产设施选址与布置、计划与控制、供应链管理、先进生产工商管理专业和信息管理与信息系统专业的重要专业课程。 本课程主要介绍会计的基本of production and operations, the content of this course includes the summary of production and operation management, production strategic new product development and Written examination selection, production facility location and layout, plan and control, supply chain management, is the important professional course in majors of industrial engineering, business management, information management and information systems professional. 略管理、新产品开发与选择、management, 3 管理方式。是工业工程专业、and the way of advanced production management. It 概念、基本理论和基本方法。This course mainly introduces the basic concept 通过学习本课程，使学生了解汇总和披露的全过程，使学生会计学（李林芳） Accounting Principles and the theories and methods of accounting. understand the whole process of accounting information, including collection, sorting, classifying, summarizing and disclosure, so that students can have a preliminary understanding of this course and realize the importance of accounting for strengthening economic management. 会计信息的收集、整理、分类、Learning this course enables students to 3 对会计这一学科有一个初步的了解和认识，明确做好会计工作对于加强企业经济管理的重要性，以使他们在未来的经济管理工作中更好地发挥会计的作用。 感谢下载载
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管理英语是经管系各专业的一门学科基础课。本课程主要针对管理学领域中的专业知管理英语（王辉） Management English Management English is a basic course for each professional subject. Aiming at Professional knowledge in the field of management, the teaching content includes business communication, business address, etc. Students can improve English application ability such as speaking, vocabulary, grammar, reading, writing and so on. This course is the professional basic course for 本课程是管理类、经济类专业学生的一门专业基础课程。在现代经济管理、生产管理中处于非常重要的地位。本课程主要讲述统计数据的搜集、加工应用统计学（张秀杰） Applied Statistics 整理以及在经济学、管理学中常用的统计分析方法。通过本课程的教学，使学生掌握统计学的基本理论知识和统计指标的计算方法，相关的统计分析技能，培养学生运用所学知the management and economy students. The course is in a very important position in modern economic management and production management field. This course focuses on the methods of statistical data collection, processing and statistical analysis methods commonly used in economics and management field. Through the course, students will master the basic theory of statistical knowledge, the calculation method of statistical indicators and statistical analysis of related skills. This course will also train students' ability to use problem. 《企业战略管理》课程宗旨是向经济管理类专业的本科生传授战略分析和决策的基本企业战略管理（石振香） Strategic Management of Enterprises 理论和方法，提高学生的战略管理水平和实际操作能力。通过本课程的学习，使学生能够掌握企业战略管理的基本理论、基本方法和基本技能；使感谢下载载
2 识，以及商务沟通、商务演讲等安排教学内容，从听说、词汇、语法、阅读、写作等多方面提升管理英文应用能力。 Written examination 3 Written examination 识进行定量分析问题的能力。 knowledge for quantitative analysis of the Enterprise Strategy Management teaches undergraduate major the basic theories and methods of strategic analysis and decision-making. Through the study of this curriculum: Students will improve the strategic management level and practical ability. Students can master the basic theories, methods and basic skills so that they will be able to do strategic thinking. This course Written examination 2
工商管理专业课程介绍
