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100个最流行的管理词汇
营销篇
4C 营销理论 (TheMarketi ng Theory of 4Cs ) 4R 营销理论 (TheMarketi ng Theory of 4Rs ) 4P 营销理论 (TheMarketi ng Theory of 4Ps )
感性营销(Sen sibility Market ing ) 利基营销 (Niche Marketing ) 交叉营销(Cross Marketing ) 知识营销(Knowledge Marketing ) 文化营销(Cultural Market ing
)
服务营销(Services Marketing ) 体验营销(Experienee Marketing ) 定制营销
(Customization Marketing ) 色彩营销(Color Marketi ng ) 绿色营销(Green
Marketing ) 关系营销(Relationship Marketing )
合作营销(The Co Marketing Solution ) 伙伴营销(Partnership Marketing ) 一对一营销(One-to-One Marketing ) 差异化营销(Differenee Marketing ) 大市场营销
(Big Marketing )
) )
个性化营销(Personalization Marketing 堡垒式营销(Formalizati on Market ing 数据库营销 (Data base Market ing )
服务分销策略 (Services Distribution Strategy ) 服务促销策略 (Services Sales Promotio n Strategy ) 整合营销传播 (Integrated Marketing Communications 水坝式经营 (Dam Operatio n)
战略营销联盟(Strategic Marketing Union )
网络数据库营销 (In ternet Data base Market ing )
1
, IMC)
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“整时营销” 与“晚盈利” (Profit by Timing Marketing Marketing )
管理篇
目标管理 (Management by Objectives , MBO 标杆瞄准(Benchmarking) 开明管理(Open Management 宽容管理(Allowa nee Man ageme nt) 危机管理(Crisis Management )
标杆管理 (Ben chmark ing Man ageme nt) 人格管理 (Character Man ageme nt) 品牌管理(Brand Managemen) 变革管理(Change Man agement
沟通管理 (Communi cati on Man ageme n)
走动管理 (Management by Walking Around ，MBWA 价值管理 (Value Ma nageme nt)
钩稽管理 (Innovation and Practice Management )
能本管理(Capacity Core Management ) 绩效管理 (Managing For Performa nee 赋权管理 (Delegation Management) 灵捷管理 (Celerity Management ) 物流管理(Logistics Management / Physical Distribution (PhysicalDistribution
为传统意义上的物流)
知识管理 (Knowledge Managemen)
2
and Lag Profit
)
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时间管理(Time-Ma nageme n) 互动管理 (In teractive Man ageme nt ) T 型管理(T Managemen)
预算管理 (Budget Management) 末日管理 (End Ma nagemen] 柔性管理(Soft Management) 例外管理 (Exception Management) K型管理(K Managemen)t
EVA管理(Economic Value Added , EVA
5S 管理法 (5S : Seiri、Seiten、Seigo、Seiketsu、Shitsuke) 零缺陷管理(Zero Defects )
一分钟管理(One Minute Management)
供应链管理 (Supply Chain Management, SCM
客户关系管理 (Customer Relationship Management ，CRM 产品数据管理(Product Data Management , PDiyi 过程质量管理法 (Process of Quality Man ageme nt ) 管理驾驶舱(Cockpit of Management )
OEC管 理法(Over All Every Con trol a nd Clear 数字化管理(Digital Management ) 海豚式管理 (Management as Porpoise ) 丰田式管理 (Toyota- Man ageme nt) 跨文化管理(Span-Culture Management) 蚂蚁式管理 (Style of Ant Man ageme nt )
)
3
100个管理词汇精编版
