传媒专业申请PS
Document number：BGCG-0857-BTDO-0089-2024
University is an investment with a great return, which breeds multiple chances to make self-improvement and develop new interest. My interest in communication and media has been continuously deepened along with the accumulation of knowledge and experience in this field.
Specializing in Marketing in Central University of Finance and Economics has provided me opportunities to prepare for future study relating to media and communication. On the one hand, through systematic education in marketing, I have equipped myself with knowledge regarding marketing communication, statistical analysis and visual thinking. For instance, I came to understand how to develop communication and market-positioning strategies based on consumer needs. In-depth understanding in marketing has laid a basic theoretical foundation to learn media. On the other hand, engaging in multiple cases analysis on marketing and business projects, I cultivated fundamental abilities to learn media, such as comprehending capability, communication skills, statistical and logical analyzing ability. I believe the well-founded marketing and communication knowledge will make a good start for me to progress to postgraduate study in media field.
However, academic aspect is only a small part that supports me. I am deeply aware that although I am interested in media and communication, my knowledge in hand is only a drop in the ocean. A multitude of activities enabled me to comprehend media from practical perspective and hone my operational capacity. Joining in Propaganda Department in Student Union, I got further contact with communication and media field. Engaging in the operation process, I enriched my concepts, values, operation types and functions of new media. For example, in regular thematic education activity, I was responsible for news materials collecting, processing and publishing. In this process, I identified customer needs effectively and thus to provide the most suitable platform for activities. As position promotion, I earned more chances to immerse myself in media management. Taking charge of both Propaganda Department and News Center, I strengthened my knowledge in media and communication. In daily job, I got familiar with news
collecting, editing and photograping and so on. Along with in-depth understanding, I created public university WeChat account, which served as a perfect platform for students’ communication. Along with in-depth understanding, I created public university WeChat account, which served as a perfect platform for
students’ communication. This allowed me to take charge of new media platform independently for the first time. Focusing on the entire procedures of establishing, popularizing and operating the platform, I gradually developed a set of operation scheme by myself. Through this experience, I cultivated my ability in organization, leadership,
communication and decision-making, which paved the way for my following internships.
With the approaching of graduation, I expect to position my career path in new media operation and advertising, and strive to do my best from the very beginning. Based on my knowledge in media and marketing, I worked as an intern in a newly-founded company Beijing Design Carbon Network, which served as a platform for the consulting and communicating of carbon market. Although the internal operational mechanism was still in a stage of development, this company created a flexible external market environment for me to accumulate and apply media knowledge and advertising skills. Working on website editing, current news updating and WeChat operating, I expanded my knowledge in media field. The first to mention was my cognition of the importance of Title Party. In the course of news feeds, it is essential to draw customer’s attention with eye-catching
headlines. Moreover, I got my initial contact with integrated marketing communication. The unification of all marketing activities will build a united corporate image, which greatly promotes its communication effect. Meanwhile, I further polished my ability in materials collection, data analysis and news composition. The improvement in theories and skills provided a favorable support for the following internship experiences.
My learning outcome got further consolidated in the internship in Technology Center, IQIYI. Being responsible for the operation of online video community, I expanded my knowledge about the characteristics of product design, customers and system of social network site. The comparative analysis of network traffic data enabled me to understand market trend and customer demand intuitively and visually, and thus to extend client sources and promote the products. Later, I began to work on updating internet products, including demand collection and analysis, product prototyping design, test and communication. This gave me chance to master the whole process of the production and design procedures of internet products.
These experiences have greatly opened my eyes. I, for the first time, visually and personally touched the actual work
传媒专业申请PS
