策划书 Planning books 金融产品营销 策划方案
目 录
概要提示·························································（03） 先进思想························································（03） 一、策划目的·····················································（03） 二、营销环境分析·················································（03） （一）、宏观环境分析·············································（03） （二）、基金产品SWOT分析········································（04） 1、优势·····················································（04） 2、劣势·····················································（06） 3、威胁·····················································（07） 4、机会·····················································（07） （四）、企业形象分析·············································（09） 三、市场面临的问题分析············································（10） 四、市场机会分析·················································（11） 五、营销策划达到的目标···········································（11） 六、营销策略·····················································（11）
（一）、产品策略··················································（11）
（二）、渠道策略·················································（14） （三）、价格策略··················································（15） （四）、促销策略·················································（16） 七、具体推进方案·················································（17） (一)、针对不同投资者···········································（17） （二）、针对企业自身·············································（18） 八、费用预算······················································（19） 结束语···························································（19） 附录一···························································（20） 附录二···································································（21）
金融产品营销策划方案
概要提示：吸收更多的客户，把潜在客户转为主要客户。扩大杭州联合银行在杭州市场的影响力，提升市场地位。摆脱农村合作银行的旧形象，树立可信，时尚的商业银行新形象。树立起品牌文化形象，打造稳健的、专业的、诚信的、有远见的、负责的、智慧的、伙伴关系的企业形象。发展杭州联合银行的客户，争取每个客户都知道网上银行，丰收卡支付宝卡通，和小额贷款。在客户有需要时，杭州联合银行作为客户的第一选择。
先进思想：除针对网上银行，丰收卡支付宝卡通和小额贷款卡这四种产品的营销策划，还有一种新型的低碳信用卡。此卡集材质环保，设计优美，多功能等多种优势于一体。为新一代的年轻人，热爱环保的人，提供了更好的选择。 一、策划目的：
本次策划主要针对金融产品展开营销，包括网上银行，丰收卡支付宝卡通，小额贷款卡，和低碳信用卡四种金融产品。其目的在于扩大杭州联合银行的社会影响力，提升市场地位，提高知名度，拓宽业务范围。 二、营销环境分析： （一）、宏观环境分析：
金融产品营销策划方案
