working together to create experiences which bring real value to consumers.
“Brands don't just exist because of what they say but because of what they do. They must create new customer interactions (互 动),” says Ogilvy Consulting Senior Partner Pierre Robinet.“These interactions have to be useful, sharable and personal, providing an essential service at the right moment and in the right place.”
It is predicted that by 2020, 85 per cent of customer interactions will be managed without the need for a human being. This presents a fantastic opportunity to rethink customer strategy (策 略). How do we connect with an AI-empowered customer who speaks more than he writes, who uses his face and fingers to interact with his devices, who prizes a hassle-free experience?
“AI is going to influence the revenue (收 益) structure of any company,”says Robinet.“Sellers are always trying to be more exact in predicting which product you want to get from their platform. Amazon is already moving goods into their warehouses (仓 库) based entirely on predictive demand, moving the model from‘shopping then delivery' to‘delivery then shopping.” We We are presently in an exciting period of experimentation, where brands and marketers are exploring the different possibilities and applications of AI. Decision-makers now must figure out how AI can influence business models and be a driver of growth.
In order to overcome fear and mistrust of issues like the mishandling of data, Robinet believes that each and every consumer should be equipped to understand these technologies so they can make a wise decision.“On one side, we need more fairness and ethics (道 德 标 准) in AI, as well as specific frameworks and rules to do so,”he says.“While on the other, we need to give people the right tools, services and education, and motivate them to share their data.”
27. What is the author's attitude towards using AI in advertising?
A. Cautious. B. Favourable. C. Doubtful. D. Worried.
28. What does the underlined word“hassle-free”in Paragraph 3 most probably mean?
A. Real-life. B. First-hand. C. Convenient. D. Professional. 29. Why is Amazon mentioned in Paragraph 4?
A. To show AI can help entirely reshape business models.
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B. To explain sellers always know customers better. C. To prove consumers are likely to interact with machines. D. To show AI can free people from tough jobs. 30. What can we infer from the last paragraph?
A. People's fear of AI is increasing. B.AI can help people make decisions.
C. More and more people are unwilling to share their data. D. People must know AI well before they accept it. 第二节（共5小题；每小题2分，满分10分）
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。 Promoting harmony (和谐) in a community is an extraordinary challenge. It often requires the work and devotion of many community members.
As a young adult, you can begin with helping a neighbor, friend or family member in need. 31 For example, you can help your neighbor by trying things like taking care of their pets while they are away on vacation.
32 Look online for local organizations and charities in your area that need volunteers. Volunteering during your free time can help you feel connected to others in a positive way. 33 This can broaden your social network and make you feel less alone in the world.
Do you get any allowance (零用钱) from any of your family members? 34 Give a donation to a local advocacy group in your area or to a national campaign that supports your goals and values. You can donate money to a worthy cause once a year or once a month, based on your income.
What’s more, you can also promote your community's harmony by playing an active part in community events. 35 When you find some, help the community workers at these events and donate some goods or money. This can help you feel more connected to your community.
A. You can also shop at local businesses.
B. Volunteering at a local organization is another choice. C. If so, making a donation to a worthy cause is a good idea. D. However, you can help to promote harmony within your community. E. It's also a great way to meet like-minded people and make new friends
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F. Often check the local community boards for postings about local events.
G. Show those around you that you care by offering them assistance when they need it. 第三部分 英语知识运用（共两节，满分45分）
第一节 完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
I was at the market at 5 pm, the worst time of day to shop, to pick up a few _36__: cream for coffee, eggs for breakfast and Advil for my headache.
I had been __37__ all day doing jobs for people. I did not want to be shopping, to say the __38_. But I told myself it was my last stop before going home to __39_ my feet.
So I __40__ a parking place, grabbed a bag from the trunk and found a shopping cart. The market was not as crowded as I had expected. I __41__ a package of linguini and some pesto. That’s when I saw her. She was sitting in a shopping cart. She looked to be maybe 9 months old. Short blond curls, blue eyes. A white lace dress and shiny black shoes. I couldn’t take my eyes off her. Then I did what I always do with children: I gave her my best _42___. I may have looked a bit __43_, but it came from my heart. That is a _44__ I formed long ago when I became a mother. It started with my first child, in that unforgettable, life-changing moment of her birth.
At times my smile would _45___ to a look of fear or __46__, but it never left my face for long. It always came back , even through___47_.
I’ve learned that everyone needs a smile sometimes, young and old, friends and strangers, even strangers at the market in a rush to get home.
She took her __48_ deciding just what to __49__ my smile. But finally she _50__. I laughed and waved goodbye. And she blew me a kiss. That put a smile on my face that got a smile __51__from every shopper I passed. I was still smiling when I got home and realized I had forgotten to get Advil. Luckily, I didn’t need it. My __52__ was gone. _53___ in that simple exchange of smiles, this weary old world became a better place.
Want to change the world. Give smiling a __54_. Someone will smile back at you. I _55___ it. If you’re lucky, maybe they’ll even blow you a kiss and make your headache go away. 36. A. produces B. essentials C. items D. categories
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37. A. pushing B. rushing C. occupying D. engaging 38. A. best B. most C. least D. last 39. A. put down B. put up C. put away D. put forward 40. A. navigated B. spotted C. rented D. scored 41. A. grabbed B. seized C. grasped D. bought 42. A. gesture B. smile C. expression D. gift 43. A. mad B. scary C. cautious D. casual 44. A. custom B. behavior C. habit D. practice 45. A. change B. fade C. transform D. vanish 46. A. amusement B. embarrassment C. worry D. astonishment 47. A. tears B. triumphs C. effects D. struggle 48. A. effort B. time C. trouble D. pain 49. A. stand for B. account for C. make out D. make of 50. A. lit up B. looked up C. cleared up D. came up 51. A. in vain B. in exchange C. in return D. on purpose 52. A. stress B. anxiety C. headache D. pressure 53. A. Somehow B. Somewhat C. Anyway D. Anyhow
54. A. necessity B. kiss C. shot D. permission 55. A. acknowledge B. confirm C. value D. guarantee 第二节（共10小题；每小题1.5分,满分15分）
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式，并将答案填写在答题卡相应的位置上。
81% teenagers worldwide do not get enough exercise,56____ may be bad for their current and future health, the World Health Organization(WHO)said in a report 57_____(release) on Nov 23.
The study gathered data about the physical activity levels among 1.6 million teenagers between the ages of 11 to 17 in 146 countries and regions. It showed that 81 percent of teenagers failed 58____( get) at least one hour of daily physical activity. This is the amount of daily exercise recommended by WHO.
These findings are 59____(worry) because regular physical activity is important for
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heart and respiratory60 _____ (fit), as well as cognitive function. Exercise, along with healthy eating, 61____(be )also the key to controlling a 62____( globe) obesity epidemic.
A co-author of the study suggested digital technology means more young people 63____(spend )more time on electronic devices.
In China, the passing rate of students’ physical tests in 2018 was 91.91 percent, 64____the current rate of obesity 65 ____ students is still high. According to the Chinese Ministry of Education, the childhood obesity rate is 16 percent and affects some 53 million young people.
第四部分 写作（满分40分） 第一节 应用文写作 (满分 15 分)
假定你是李华，是某国际学校的学生。你的美国笔友Eric近日来信说他想来中国学习一段时间。请给他写一封回信 ，向他推荐你的学校，内容包括： 1.学校与国外学校有着多年合作历史； 2. 学校设施先进、教师优秀； 3. 学校活动丰富。 注意：
1. 词数100左右；
2. 可以适当增加细节，以使行文连贯。
第二节 读后续写（满分25分）
阅读下面短文，根据所给情节进行续写，使之构成一个完整的故事。
It’s unfair
Julia was an intelligent and hard-working girl, who often stayed up late, so she couldn’t get up early and occasionally late for school. One morning when she came in late, Mr. Sharp, her teacher, burst into anger.
Mr Sharp told her, “I’ll write to your father if you aren’t here on time tomorrow.” Julia didn’t expect him to do that because her parents were very strict with her. So she said sorry and promised that she would be punctual from that moment on.
The next day she got up very early and went to school without breakfast. When the bell rang, she had been seated in the classroom. The door opened and the teacher came in. But
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湖北省大冶市第一中学2019_2020学年高二英语下学期期中(5月月考)试题
