日照超市开业庆典策划实施方案

日照超市开业庆典策划方案

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日照超市开业庆典

策划人：

学号

：201120070118

日期：2013-1-11

一、 活动主题····················1 二、 活动特点····················1 三、 活动目的·······································1 四、 活动定位·······································1 五、 庆典目标·······································1 六、 活动时间·······································1 七、 活动地点·······································1 八、 参与人员 ······································1

九、 活动构成·······································2 十、 具体步骤·······································2

A、 前期宣传···································2 B、 现场布置···································3 C、 剪彩仪式···································4 D、 舞台演艺···································4

十一、活动预算······································5

一、活动主题

主标题：丰功硕德、鸿图大展 副标题：贺日照超市盛大开业

二、活动特点

本活动旨在将开业庆典与开业促销活动有机结合从而使开业期间的经济 效益与社会效益得到双重收益。

三、活动目的

A、品牌认知——通过开业庆典仪式告知广大消费者——一个***最全面 社区型超市诞生了。

B、卖点展示——舒适的环境、优质的服务。