**软件开发有限责任公司
创业规划书
目录
一、执行总结
1.1 公司描述····················································1 1.1.1 公司简介·················································1 1.1.2 公司组织结构·············································1 1.1.3 公司战略目标·············································2 1.1.4 企业文化·················································3
1.2 项目及产品服务介绍··········································3 1.2.1 产品服务·················································3 1.2.2 技术描述················································3
电子商务类型技术描述····································3 地方门户类型技术描述····································4 服务行业类型技术描述····································5 产品展示类型技术描述····································6 1.2.3 盈利模式介绍·············································7
1.3 商业模式及盈利预测··········································7
二、产业背景·······················································8
三、APP市场分析
3.1 微观环境分析···············································8 3.1.1 竞争对手分析···········································8 3.1.2 消费者分析············································8 3.2 宏观环境分析···············································8 3.2.1 市场经济发展··········································8 3.2.2 网络技术发展 ··········································9 3.3 优劣势分析·················································9 3.4 结论·······················································9
四、竞争分析
4.1 竞争描述····················································9 4.2 产品进入目标市场分析·······································10 4.3 主要竞争对手情况···········································10 5.4 产品竞争··················································10
4.5 价格特点分析···············································11 4.6 APP项目SWOT分析········································12
五、 营销策略 5.1 市场定位···················································13 5.2 4P分析····················································13
六、团队管理······················································15 6.1 公司组织结构················································15 6.2 公司职员架构················································16
七、融资··························································16
八、财务
8.1 财务状况分析···············································17 8.2 投入预算···················································17 8.3 收益预算···················································17
九、风险及应对策略 9.1 财务风险···················································18 9.2 市场风险···················································18 9.3 技术风险···················································18 9.4 管理风险···················································18 9.5 经营风险···················································19 9.6 用户风险···················································19
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第一章 执行总结
在移动互联网高速发展时期，APP软件开发已然是时代发展的必然趋势，众企业纷纷睁开慧眼将目光聚焦在APP营销上，另一方面也是移动智能化年代的必然。由于智能时代带来对传统行业的冲击，单纯的门户商店在市场竞争的大环境下已经越来越显现出一种疲软的状态。实体店在网络时代已经极大的不能够满足消费者的需求。因此，APP公司前景也愈加可观！
随着智能手机的普及，带来新兴产品APP客户端的问世，APP应用一经面世，越来越多的企业及个人便意识到APP营销价值的重要性！ 我公司一致认为，作为新入这个行业的创业团队，应该“广撒网，重点捕捞”。即着重从门户商店入手，先让客户挣到更多的利润，从而占有此类市场的份额。
我们都知道，国内的实体店多且繁杂。并且绝大多数的实体店都是千篇一律，不具有特别区分于其他实体店的特性，企业要想脱颖而出，必然要把网络这一关键环境因素考虑在企业经营当中，而APP正是顺应这种大的宏观环境，为企业量身定做的拓展方案。必将占有未来市场！
1.1 公司描述 1.1.1公司简介
赛赛软件有限公司，创建于2014年，成立以来，我们公司时刻关注着软件市场的需求，把开发适合安阳中小企业的行业软件为目的，满足不同企业的需求。赛赛软件有限公司是一家专门从事企业软件的设计、开发和销售的企业。公司拥有完整的团队、先进的开发技术、领先的设计理念及高效的管理模式。意在为用户提供\高效易用、设计精美、安全、易扩展\的优质产品。公司团队，由一批志同道合、富有行业经验的成员组成；团队中，从软件开发项目的需求调研、分析、设计，到架构设计、编码开发、测试，到对用户的安装、培训和正式使用的实施，都有相关的专业人员来完成。专业、高效的团队，能保障用户的目标在规定时间内，低成本、安全、优质的实现。
技术优势：可根据客户需求及客户自身情况，提供不同介入程度的支撑服务，帮助客户达成目标、实现最终共赢价值。
服务承诺:诚实守信 恪守承诺 ，承诺给客户的东西，一定会做到，而且做到最好，立身客户，为客户提供最适合最优质的服务，及时反馈，保障运行，软件交付后，客户反馈问题之后，我们会快速反应，立即组织人力解决，维护客户权益。
1.1.2公司组织结构
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创业计划书
