中央广播电视大学2003—2004学年度第一学期“开放本科”期末考试 英语(经)专业经贸英语(上)试题 2004年1月
注 意 事 项
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三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。
Paper I Listening Test (15 points) Information for candidates
~ There are three parts to the test and you will hear each part twice.
~ There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers.
~ Write your answers in the spaces indicated in the test paper.
~ You will have ten minutes at the end of the listening test to transfer your answers to the answer sheet. Part 1
You are going to hear a dialogue at a meeting where the marketing team discuss how to promotethe new toothpaste. In the chart below, you see the options they discussed on the left. Completethe notes with the advantages and disadvantages of each option. (7 points) Type of promotion Stand at a trade fair Advantages (1) Disadvantages (2) (3) (5) (7) Television advertisements Advertisements in fashion magazines Point-of-sale displays (4) (6)
Part 2
Listen to the sales presentation and answer the following questions. (5 points) 8. What company does Graham work for?
9. What model of photocopier is he presenting? 10. What are the three main features of the product? Part 3
You will hear a short passage. As you listen, mark the following statements True or False according to the information you have heard. (3 points)
11. The chief duty of every government is to protect people and their property.
12. tn the past, the government raised money by selling coal and other natural products. 13. This passage is about people's attitudes toward taxes.
Paper 2 Vocabulary and Structure (30 points)
I. Match the words on the !eft with their definitions on the right. (8 points) 2. slogan (b)a system that connects together computers in the same company or organisation 3. the annual report (c)worth the money that it costs 4. market position (d) a study of the market 5. value for money (e) someone who works in marketing 6. market survey (f) This document is produced once a year and reports back to shareholders what happened to the business over the year 7. marketeer (g) a memorable sentence used to advertise a product 8. sample (h) a company's place in the market II. Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form. (7 points) 1. intranet (a)a small group representing a large group take off wind up stand out draw up catch on take on look into cut off pick up
1. They new staff to deal with the increase in orders.
2. One thing that in the advertisement was the need for a person who could get on with other members of staff.
3, Sales in the domestic market soon
4. After she had an operation, she decided to retire and the business.
5. We the job description and the person specification, and from these we wrote the job advertisement.
6. I couldn't arrange the shipment from Tokyo as something was wrong with the telephone and we kept being
7. It won't be long before banking on the Intemet really . h:s so much easier than mainstream banking.
IIL The text below gives the procedure that staff have to follow when a guest enters Guzzles. Complete the text using the word or phrase in the box. Make changes if necessary. (15 points) available step during offer on menu before until ready correctly greet after while check to First of all the waiter (1) the guests when they come into the restaurant and takes their coats. If a table is not (2) , he takes the guests to the bar area and tells
them how long they will have to wait.
If a table is available, the next (3) is to take them immediately to their seats. By the time they reach the table, he has already given them the (4) When the
guests have been seated, the waiter offers them a drink and then leaves them to look at the menu. (5) five minutes the waiter returns to the table, and asks the guests if they are ready to order. (6) taking the order he kneels beside the guests so that he is (7) the same level as them. (8). he is taking the order, he explains the ingredients of dishes. Afterwards he (9) the order with the guests to make sure that he has written it (10)
As soon as the order has been prepared by the kitchen, the waiter brings it to the guests. (11) the meal he checks to see if everything is all right.
At the end of the meal, he (12) the guests coffee. He does not bring the guests the bill (13) they have asked for it.
When the guests are (14) to go, he brings them their coats and escorts them to the door. Finally he says goodbye (15) them.
Paper 3 Translation and Short-Answer Questions. (25 points) Part 1
Translate the following two paragraphs into Chinese. (15 points)
Asians economies have been driven by a few key sectors. South Korea and Malaysia have relied on export manufacturing for more than 400/4 of gross national product. In Hong Kong and Bangkok, property developers and banks account for the lion's share of traded
companies. Asian consumers, meanwhile, figured little in the old growth equation. Local financial systems funneled their savings into favored industries, while protectionist policies forced them to pay much more than their Western counterparts for everything from telephone service to electric appliances. The financial crisis and changes in the global economy have dealt a heavy blow to that economic model. Many of the giant family groups that propelled Asians Tiger economies in the past are in shambles, as are the banks that supported them. At the same time, Asians manufacturing base has come under threat by falling world prices and rising competition from Latin America and Eastern Europe. So Asian governments are struggling to find new engines of growth for the 21s' century. Governments are investing heavily in science parks, business-training institutes, and small-business incubators in the hopes of stimulating high-tech startups. And recognizing that red tape and coddled cartels hinder job creation, most are deregulating sectors like banking', telecom, and real estate development. Part 2
Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (10 points) 1. What is TQM? (4%)
2. What are the 3 main financial statements included in the annual report? (3o,,4) 3. What are the three main formats of a CV? (3%) Paper 4 Reading (30 points) Passage 1 (16 points)
You may have heard that doing business on the Internet is in some way ' insecure’. Don’t let that put you off- if you stop to think about it, your everyday business dealings
aren't exactly without hazard. If you fret about ' Internet security’ you might be better offvisualizing an American-style mall, full of outlets, the majority of which you have never visited. Should you do business there? Of course you should. Remember, it's just like doing business in the local high street. Anyone can look into your shop window and enter your shop--after all, that's what you want them to do, isn't it?
Perhaps you are worrying about losing customers through credit card fraud. With a little care, you really needn't be. Credit card fraud existed long before the Internet arrived. If
your customer provides their credit card details over the Internet, then in some sense you are already trusted as a business, although you do, of course, need to protect your customer against an ill-intentioned third party. So advise your customer to keep a record of what he or she has ordered and for how much.
Another common worry is that linking your business to the Internet will somehow allows rivals to get at your computers and your information. Well, in one sense, this is the whole point of linking your business to the Internet: you want people to get at your
computers and all the information they contain. However, just because I invite members of the public to enter my shop, I needn't give them permission to enter my head office. A security guard stops unwanted visitors from getting in, and it's just the same in cyberspace. I don't connect our internal network to the Internet, I use a firewall that works just like my security guard -- except it doesn't have a day off.
Use the Internet in the Same way you conduct business in the local high street,
restaurant or pub. Display your products with abandon on the World Wide Web. Of course, you should exercise caution when dealing with sensitive information on things like credit
cards, but you~ ve got more to lose by not taking advantage of ~ electronic commerce~ than by being on it.
Answer the following questions according to the information provided inthe passage.
1. This passage discusses three common worries that people have about doing business on the Internet. What are these worries?
2. What does the author compare the Internet to?
3. Doing Internet business is like doing what in the author's opinion?
4. If your customers give you their credit card numbers, what does it indicate? 5. What advice should you give your customers to protect themselves? 6. How do you ensure that your company is protected against rivals? Passage 2 (14 points)
For the manager of the 1990s, time is apparently of the essence. Consumers, the
argument runs,want to get their hands on the products faster than ever. The fashionable will buy from your firm only if you have the latest designs before your rivals. Better still, they will invariably pay more for the privilege of speed. The key is to look at the entire manufacturing operation and then restructure that, systematically.
Traditionally, manufacturing is a carefully ordered affair, tasks usually have a sequence that can be changed only in small ways. Most firms will have employed specialists to determine the best scheduling logic for manufacturing. But ' precedence constraints ~ (e. g. task A must be carried out before task B) can cause queues and bottlenecks in even the most logical manufacturing process. This not only results in delay, it also introduces an unpredictable variability into a company's operations.
There is a cheaper route. By breaking down tasks into ever smaller, faster bits,
companies can increase their manufacturing flexibility. This, in turn, will tend to increase the number of tasks that can be performed in parallel rather than in sequence. For instance, several smaller machines can be used to perform one task, rather than a single large machine. Parallel tasks have precedence constraints and reduce bottlenecks. That helps speed a company ~ s manufacturing process closer to the theoretical ideal -- which reduces queues and bottlenecks elsewhere in the factory.
Perhaps the single most effective answer to the problem is to invest in lots of excess capacity. It eliminates queuing and bottlenecks, sharply reducing unpredictable variations in the time needed to complete each part of the manufacturing process. As a consequence, production time tend to fall while manufacturing reliability ( and hence the reliability of products) soars. It also introduces much greater flexibility into the factory -- which helps companies respond more rapidly to customers’ whims.
All told, experts reckon that cutting production time by a quarter can reduce overall costs by about a fifth.
If it sounds too costly and risky, concentrate on the margin. Benetton, an Italian clothes company, does just that, as does Nissan. For the core products bought by the bulk of their customers, a prompt response to new trends is not a priority. But for their growing number of faddish innovation-loving customers, these companies have developed fast-response
marketing, manufacturing and distribution. Benetton has undyed stocks of clothes waiting to be coloured according to the latest trends. Nissan will quickly assemble from standardized components a limited run of vehicles for micro-niches in the market -- including speciality versions of its snail-like S-Cargo delivery vans suitably tailored for customers such as bakeries, flower shops or boutiques.
Mark the following statements True or False according to the information provided. 1. Consumers will pay more for goods if they can get them quickly.
2. Manufacturing operations are broken into small tasks which always happen at random. 3. Manufacturers can become more flexible if more tasks are performed in parallel. 4. Larger machines are better than smaller machines.
5. If manufacturers invest in increased capacity, they can respond to customers' requirements more quickly.
6. Benetton can't respond quickly to changes in fashion.
7. Nissan uses special components to assemble limited numbers of vehicles that only a few people want.
中央广播电视大学2003—2004学年度第一学期“开放本科，，期末考试 英语(经)专业经贸英语(上)试题答案及评分标准
电大学习资料：变化中的英语试题(3)
