Mobile: ####### Email: ####### Location: Shanghai
EDUCATION
North Qing University | Marketing (Bachelor) SEP 2007 - JUL 2011 Major: Management, Management Information System, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, International Marketing
Shan Wei
WORKING EXPERIENCE
An Ran China | Marketing Manager JUN 2012 – JUL 2024 ? Develop marketing communication strategy according to global marketing guidance of the products flagship model
? Organize the team to conduct marketing research, learn consumer needs, study on competitors and work with products team to dig out POD
? Involve with other marketing functions to lead marketing campaigns successfully to support sales ? Marketing budget allocation and maintain the relationship with media.
An Ran China | Assistant Brand Manager MAR 2010 - MAR 2012 ? Build deep channel understanding from customer and consumer perspective. Ensure this understanding is shared and developed throughout the sales organization
? Develop and implement portfolio strategy and innovation plan according to channel insight, market dynamic and competitor ? Develop channel strategy including channel drivers, job to be done, issues and opportunities.
? Develop annual activity plan and relevant marketing campaigns, and manage implementation as well as measurement. Ensure integrated effort with cross-function teams.
? Design and execute channel specific selling stories
? Manage product portfolio mix, including regular business performance tracking and category monitoring (internal performance & external market), develop in-depth understanding of regional markets – the business environment in which the brands compete including category segments and channels, and be an expert of owned category
? Work with BG and upstream functions to identify China market needs and as a stakeholder into portfolio pipeline
? Responsible for sub-categories sales growth, business case achievement, gross margin, A&P spending and effectiveness, and sales/operating margin
SOCIAL EXPERIENCE
The Centre of Creativity | Leader MAR 2009 – JUN 2011 ? Brainstorm creative ideas on Network Product like the 3D search software, Know Everything in Your University ? Accomplish the project plan and keep updating the product through analyzing campus questionnaires Garbage Classification at Primary Schools | Leader MAR 2009 - JUN 2011 ? Select and communicate with primary school and first launch a pilot program in fourth grade ? Develop the habit of garbage classification by pep talks, trash bin design and performance evaluation
Awards and Certificates
CET-6
简历模板06高端专业个人求职中英文应届生简约
