江苏专用2019-2020学年高中英语
Unit1AdvertisingPeriodFourProject讲义牛津译林版
Ⅰ.单词自测
1.media n.大众传播媒介，大众传播工具 2.poster n.海报
post vt.张贴；n.(在网上发布的)帖子
3.target n.目标；靶子；vt.瞄准；以……为目标 4.determine vt.确定，查明；决定；裁决 5.analysis n.分析，分析结果 analyse vt.分析
6.appeal vi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求 7.react vi.做出反应，回应
8.personally adv.个别地；就本人而言；本人，亲自 personal adj.个人的，私人的 9.anti-smoking n.反对吸烟 10.poisonous adj.有毒的 poison n.毒药
11.urge vt.敦促，力劝；竭力主张；n.强烈的欲望，冲动 12.tobacco n.烟草，烟叶
13.shock vt.使震惊，使惊愕；n.震惊，惊愕 shocked adj.感到震惊的 shocking adj.令人震惊的 Ⅱ.短语自测
1.figure out弄清楚，弄懂；计算出 2.appeal to吸引，引起兴趣；呼吁 3.be concerned with涉及
4.get something across把……表达清楚 5.die from死于(外部或间接原因)
Ⅰ.根据课文内容判断正(T)误(F)
1.Anti-smoking ad campaign is mainly designed for high-school students.(T )
2.Our main aim is to discourage all the people in the world from smoking.( F ) 3.If we can convince young people not to start to smoke，their parents must give up smoking.( F )
4.We use this slogan and picture to make them fully aware of the damage that smoking does to their health.( T ) Ⅱ.根据课文内容选择正确答案
1.What should be done first to determine the target audience? A.Do a little research and analysis. B.Create the message for the right people. C.Know what the audience already think. D.Get to know the audience. 答案 A
2.How can a researcher know the way the audience will react? A.Planning some questions. B.Talking with the audience.
C.Gathering information from the research. D.Guessing how the audience will react. 答案 C
3.The advertising way depends on . A.how well you do your research B.who your target audience are C.which kinds of ads are the best D.both B and C 答案 D
4.The correct order to build an ad can be . a.decide the target audience
b.know what the audience have in mind c.gather information from the research d.do a little research e.decide what approach to use A.a；b；c；e；d C.e；b；c；a；d 答案 B
Ⅲ.阅读课文完成下表，每空一词
B.d；c；b；a；e D.d；c；a；e；b
Determine your audience What an ad campaign says In order to determine your audience，do a little research and 1.analysis in advance and 2.explore what the audience already thinks so you can create the right 3.message for the right people. After deciding your 4.audience，decide what you want them to know or think about.It’s important to always try to 5.appeal to the audience in order to get them to 6.react in a certain way.You can gather this information from your research. You have lots of different ways to get your message 7.across when Reach your audience putting together an ad campaign.What 8.approach to use should depend mainly on your 9.target audience and which kinds of ads 10.reach that group best.
1.determine [语境感悟]
(1)(教材P18)In order to determine your audience，you will need to do a little research and analysis in advance.
为了确定你的受众，你需要预先做一些研究和分析。 (2)James determined to give up smoking. 詹姆斯决定戒烟。
(3)I am determined to do morning exercises to keep healthy.为了保持健康，我决定每天做早操。
(4)She determined on becoming an excellent dancer. 她决心成为一名出色的舞者。 [归纳拓展]
(1)determine vt.确定，查明；决定；裁决 determine to do sth.决心做某事 determine sb.to do sth.使某人决心做某事 determine on (doing) sth.决定做某事 (2)determined adj.坚定的，坚决的，下定决心的
江苏专用2019-2020学年高中英语Unit1AdvertisingPeriodFourProject讲义牛津译林版
