文明餐厅策划书活动背景
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年XX月XX日
目录
开店策划流程………………………………………………………………..2经营理念……………………………………………………………………..2地理位置……………………………………………………………………..2一、经营项目设立…………………………………………………………..2二、装饰装修设计…………………………………………………………..3店面设计建议………………………………………………………………..4营业区功能布局………………………………………………………………4三、经营规划………………………………………………………………..4四、经营管理………………………………………………………………..5(一)餐馆管理………………………………………………………………5(二)人力资源配置及管理………………………………………………..6员工招聘及培训………………………………………………………………7人员薪资及福利……………………………………………………………..7(三)物料采购管理………………………………………………………..8五、市场营销案策划………………………………………………………..9六、开业方策划(开业前六十天工作安排)…………………………….10附注:
开店策划流程:
市场调研→可行性论证→选址→企业定位分析→投资概算→装修设计建议→经营管理策划→设备采购指导→物料采购指导→营销策划→开业宣传/促销策划→试营业→开业
经营理念:Q、S、C&V。
Q:Quality(品质)。S:service(服务)。C:Clean(清洁)。V:Value(价值)。——持续成长、永续繁荣!服务宗旨:用心服务好每一位顾客!工作态度:快速反应,赢在执行!地理位置
餐饮经营过程中,餐饮选址是一项非常重要的工作。业界常有“选址决定成败”的说法。餐饮策划在选址策划中有两项工作:一种,是根据成熟的经营模式去寻找合适的位置;另一种,是根据现有的位置,为其量身定做合适的模式。无论是哪一种,对于策划人都是一个考验。仅目前周边情况来看,现已开发的一期楼盘更加独立,且小区实际居住率只达50%左右,周边地带能够带动消费人群也较为有限。培养一个成熟的茶餐厅需要很长时间的努力,其中包括装修、各方技术、周边环境、经营管理及后期的长久战略,对于一个周边环境及人口密度不占优势的店铺,这将是对经营者更加严苛的考验。
餐厅筹备期工作项目(本项目位置已确定,此策划从装修设计建议开始)
一、经营项目设立
按其所承担的经营项目,其中设有:咖啡类、酒类、茶类、冷热饮、中式简餐(粤系为主)、西式简餐、中西糕点。
二、装饰装修设计
按XX整体建筑的设计理念,餐厅应以异国情调与商务性相结合的具有品味感的设计。
?店面设计建议1、门头
除展示本餐厅店名及引导顾客了解本餐厅主要的服务项目或供应范围外,还应反映经营特色与服务传统。如“下午茶”、“更好的套餐”、“定餐电话”等。
2、店面门窗: