题目14：二、阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
THREE STEPS TO A GOOD MARKETING BUDGET
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget. STEP 1: ORGANIZE FINANCIAL INFORMATION
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
STEP 2: DETERMINE WHERE YOU WANT TO SPEND MARKETING FUNDS
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.
STEP 3: ASSESS DATA AND MAKE APPROPRIATE CHANGES
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.
操作提示：通过题干后的下拉框选择题目的正确答案。 1. What should the budget plan be based on? {A; B; C}
A. The company's reliable expense. B. The company's reliable income. C. The company's reliable cost. 2. What does “disposable income” mean in Passage 3? {A; B; C} A. Total income. B. Previous income. C. Net income.
3. You have to be clear of ________________when organizing financial information. {A; B; C} A. the income and expenses B. the marketing fund C. the budget management
4. The three main factors that decide how you spend marketing funds are _______________. {A; B; C} A. the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experiences and where you can reach the right audience C. the assets you have, the product and the income
5. Keeping the budget in mind when making marketing decisions will avoid ______________. {A; B; C} A. using less than you earn B. using money unnecessarily C. using more than you earn 标准答案：子问题 1：B; 子问题 2：C; 子问题 3：A; 子问题 4：B; 子问题 5：C 题目15：
— Is it more advisable to upgrade our present facilities than taking the risk of opening a new park? — ____________:
A.Thank you.; B.I'm glad to hear that.; C. I don't think so. 标准答案：I don't think so. 题目16：Purchasing the new production line will be a __________ deal for the company. A. profitable; B. forceful; C. tremendous 标准答案：profitable 题目17：二、翻译为下面的句子选择正确的翻译（每题10分）。 操作提示：通过题干后的下拉框选择题目的正确答案。 1. The cost of the new project will go over budget. {A; B; C}
A. 新项目的支出将超过预算。 B. 新项目的支出将在预算以内。 C. 新项目的支出将重新核算。 2. How will the evaluation of these investments be carried out? {A; B; C}
A. 如何进行这些项目的投资？ B. 如何对这些投资进行评估呢？ C. 如何对这些项目进行评价？ 3. A credit card is an interest free short-term loan. {A; B; C}
A. 信用卡是短期的无息贷款。 B. 信用卡倾向于短期贷款。 C. 信用卡贷款不用还款。 4. Assessing the data is a vital part of creating an effective marketing strategy. {A; B; C} A. 数据评估就是要制定有效市场营销策略。 B. 数据评估和市场策略都非常重要。
C. 数据评估是制定有效市场营销策略的重要一环。
5. We should discourage people from using their cars in the city centers. {A; B; C} A. 我们应该鼓励人们在市中心开车。 B. 我们应该鼓励人们不要在市中心开车。 C. 我们应该劝阻人们不要在市中心开车。
标准答案：子问题 1：A; 子问题 2：B; 子问题 3：A; 子问题 4：C; 子问题 5：C 题目18：They are trying to __________ the waste discharged by the factory for profit. A.expose; B.exhaust; C.exploit 标准答案：exploit
题目19：The manager urged his staff not to __________the splendid opportunity. A. slide; B. miss; C.escape 标准答案：miss
题目20：二、完型填空（每空10分）。操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。
Many people who work in London prefer to live outside it, and to go to their offices, factories or schools every day by train or by bus, even though this means they have to get up earlier in the morning and {arrive; get to; go} home later in the evening.
One benefit of living outside London is that houses are cheaper. Even a small flat in London {without; with; near} a garden costs quite a lot to rent. With the same money, one can get a little house in the {city; place; country} with a garden of his own.
Then, in the country one can be free {out of; from; without} the noise and hurry of the town. Although one has to get up earlier and spend more time in trains or bused, one can sleep better at night, and, during weekends and on summer evenings, one can enjoy the fresh clean air of the country. If one likes gardening, one can spend one's spare time digging, planting, watering and doing a lot of other jobs which are needed in the garden. Then, when the flowers and vegetables come up, one has the reward of a person who has shared the secrets of {working; nature; gardening} .
标准答案：子问题 1：arrive; 子问题 2：without; 子问题 3：country; 子问题 4：from; 子问题 5：nature
国开大学04019 管理英语3 形考任务4
参考答案 说明：如果课程题目是随机的，请在题库中逐一搜索每一道题的答案 题目1：— I've started my own software company. —________________ :
A.Could you tell me who is the owner? B.No kidding!.Congratulations! C.If I had the money, I'd start one. 参考答案：No kidding! Congratulations!
题目2：— It's getting dark. I'm afraid I must be off now.
— OK. _________ : A.Take it easy. ; B.Go slowly. ; C.See you. 参考答案：See you.
题目3：I ______ to know how often the bus runs during rush hour. : occur ; happen ; take place 参考答案：happen
题目4：Raising pigs_____ my job at that time. :A. was ; B.were ; C.has been 参考答案：was 题目5：Many factors both at home and abroad _____ the bankruptcy of the multinational corporation. : A.based on ; B.put on ; C.contributed to 参考答案：contributed to
题目6：二、阅读理解 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分） BEIJING'S ROADS FOR THE FUTURE
The road system in Beijing's central business district (CBD) is being re-designed to make public transportation easy and improve efficiency.
Plans for 45 roads within the CBD have been approved, measuring 41.5 kilometers in total. In addition to public buses, free or low price shuttle buses from residence areas to subway stations will also be provided for commuters.
This is just over four times the number of roads opened in 2007, and will add another 15.5 km to the existing road network.
Besides roads, an underground traffic system has also been operating, which includes four new subway lines beneath the CBD.
The underground connection system is made up of two levels. The first underground floor is set aside mainly for pedestrians and commercial facilities, while the second underground floor is planned for
parking.
The city has also invested 140 million yuan to set up a traffic inquiry system, through which the public can check traffic conditions online and see the most convenient routes on their GPS system. In the future, the CBD will be fully covered by an intelligent traffic control system. 操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。
1. The road system in Beijing's central business district (CBD) is being designed again. {T; F} 2. Commuters can only take public buses from residence areas to subway stations. {T; F} 3. The re-designed road will be 15.5 kilometers long. {T; F}
4. The underground traffic system has four new subway lines beneath the CBD. {T; F} 5. Both levels of the underground connection system are planned for parking. {T; F} 参考答案：子问题 1：T; 子问题 2：F; 子问题 3：F; 子问题 4：T; 子问题 5：F 题目7：— I'm dog tired. I can't walk any further, Tommy.
— ______, Jenny. You can do it. A. No problem ; B. Come on ; C. No hurry 参考答案：Come on 题目8：— Would you like some more beer?
— _________，please. A.Just a little ; B. No more ; C. I've had enough 参考答案：Just a little 题目9：Can you tell me how ______ to the railway station, please? A. Getting B.to get C.got 参考答案：to get
题目10：二、翻译 为下面的句子选择正确的翻译（每题10分）。 操作提示：通过题干后的下拉框选择题目的正确答案。
1．We should discourage people from using their cars in the city centers. {A; B; C} A. 我们应该鼓励人们在市中心开车。 B. 我们应该鼓励人们不要在市中心开车。 C. 我们应该劝阻人们不要在市中心开车。
2．Car owners may probably be against it at first, but people who use public transportation will be in favor of it. {A; B; C}
A. 车主一开始可能会支持，但使用公共交通工具的人会反对的。
电大开放大学管理英语3 形考任务单元至8 答案题库
