绿园绿色蔬菜有限责任公司
陕西理工学院管理学院“绿园绿蔬”创业团队
指导老师：
公司概述
我国是世界上最大的蔬菜生产国和消费国。多年来，我国蔬菜生产持续稳定发展，种植面积由1990年的0.95亿亩增加到2011年的2.95亿亩，产量由1990年的1.95亿吨增加到2011年的6.79亿吨。未来十年我国人口数量仍处在上升期，随着城乡居民生活水平的不断提高和农村人口向城镇转移加快，商品菜需求量将呈现刚性增长趋势。2010年，我国人均蔬菜占有量为370公斤。据测算，到2020年，我国新增人口近1亿人，人均蔬菜占有量在现有基础上增加30公斤，蔬菜加工品增加1000万吨，届时我国蔬菜总需求量为58950万吨，比2010年增加8950万吨。满足消费总需求和新增需求主要通过提高单产和减少损耗解决。供给方面，通过稳面积、增单产、调结构、降损耗，实现数量充足、品种多样、供应均衡，防止价格大起大落。全国蔬菜播种面积保持基本稳定，单产水平年均提高1个百分点以上，2015年达到2300公斤/亩，2020年达到2500公斤/亩以上；蔬菜损耗率年均降低1个百分点以上。其中全国绿色食品产品总量接近9000万吨，种植面积达到1000万公顷，约占全国耕地面积的8％。有机食品认证面积已达350多万公顷，产品总量198万吨。
我国虽然有较高产量的绿色蔬菜但是我国的食品安全问题依然很热门，现在的城市居民都很注重食品安全，
也很注重环保，许多市民都已出现了国外购买食品，但是这毕竟不是长久之计，我们中国是一个农业大国，我们有丰富以及优质的土地资源，如果我们对蔬菜的种植做到公开化，而且做到客户亲自种植，采摘，然后购买。我们利用好郊区的土地，加上科学的种植我们的食品安全也会淡化甚至消失。
目录
项目背景·············································2 第一章、公司简介·····································6
1.1、公司概述···································6
1.2、公司文化···································6
1.3、公司主要盈利途径与产品·····················7
1.4、人员培训···································7
1.5、公司战略···································7 第二章、市场营销·····································8 2.1、市场分析···································8 2.2、市场目标···································9 2.3、市场容量···································9 第三章、生产管
理·····································10 3.1、厂址择···································10 3.2、生产程···································10 3.3、配送求···································11 第四章、投资析·····································12 4.1、股本结构与模·····························12 4.2、资金来源于用·····························13 4.3、第二到第五年资金用·······················14 第五章、财务析·····································14 5.1、收入源···································14 5.2、成本源···································14 5.3、营业税金及附加源·························15 5.4、销售费用源·······························15 5.5、管理费用源·······························15 5.6、财务费用源·······························15 5.7、所得税费用
选流要分规运运分来来来来来来来
源·····························15 5.8、货币资金的期末余额详见表·················15 第六章、管理系·····································17 6.1、公司质···································17 6.2、公司景···································17 6.3、组织式···································17 6.4、部门责···································18 6.5、公司理·····································18 6.6、人员量·····································20 6.7、薪酬结构流图·······························20 第七章、市场与售··································22 7.1、产品与价格略·······························23 7.2、促销略·····································23 7.3、渠道略·····································25 第八章、机遇与险··································25 8.1、
下体性愿形职管数程销策策策风机
遇·········································25 8.2、外部风险·····································26 8.3、内部风险·····································27 8.4、解决方案·····································28 第九章、风险资本与退出································29 9.1、撤出方式·····································29 9.2、撤出时间·····································29
附录一：各大银行存款利率统计表························30
附录二：团队成员基本情况表····························31
第一章、公司简介
1.1、公司概述
绿园绿色蔬菜种植有限责任公司位于咸阳市郊区准
备于2013年注册，注册资本50万；其中租地面积200亩。其中有种植区、垂钓休闲区、另有大约150m2的保鲜室、100m2的仓库,一栋200m2的两层办公楼（内含员工宿舍），200m2的烹饪间；，我公司以“绿色健康，亲自采摘”为目标，实现人们生活，健康化以及乐趣化。及保护了人们日常的食品安全，有增加了人们的生活情趣，双重收益。为国家的食品安全问题排忧解难。
来到我们绿园的顾客可以体验亲自采摘蔬菜，可以现场做饭我们提供烹饪场我们公司为了满足顾客体验农田的感觉设立了厨房以及鱼池供顾客自由使用，如果你
绿色蔬菜创业计划书
