Match the words with their corresponding definitions. （每题1分，共10题， 10%）
1. maintenance 2. payroll 3. custom 4. etiquette 5. patent
6. recruit
a. put into practice b. a selection or series
c. formal rules for polite behavior in society d. keeping equipment in good condition e. introduce a new product onto the market
f. something done in a society because of tradition
7. range g. a list of employees and the wages they are paid 8. implement h. the right to make or sell an invention 9. launch i. operating costs 10. overheads
j. hire
Put the following from English into Chinese or vice versa. （每题1.5分，共10题， 15%） 1. terms of payment 6.参与式管理 2. interpersonal skill 7.人力资源管理 3. customer relations 8.顾客忠诚度 4. household income 9. 知名度 5. product counterfeiting 10. 研发部
Fill in the blanks according to the first given letters.（每题1分，共15题，15% ）
The amount of responsibility of any individual in a company depends on the 1p _____ that he or she occupies in its 2h_____. Managers, for example, are responsible for leading the people directly under them, who are called 3s_____. To do this successfully, they must use their 4a_____, which is the right to take decisions and give 5o . Managers often 6d_____ authority. This means that employees, at lower levels of the company hierarchy can participate in 7d_____-making. The characteristic of management often vary according to national 8c , which can determine how managers are trained, how they lead people and how they approach their jobs.
Janis Williams has decided to invest a part of her savings on the stock 9m . She contacts a 10b for further advice about how to do this, and he recommends a selection of different companies’ 11s that she might be interested in buying. He also explains how these companies have 12p in the past and how much she can expect to receive in 13d . He tells her how the transactions will be carried out and lets her know how much 14c she will have to pay for the service. Once Janis has agreed to the terms, he contacts his representative on the stock exchange, who arranges the transaction. At the end of the day the transaction has been completed and Janis has become a 15s .
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Cloze(Complete the extract from the letter of application below, using an expression from A in the correct form and a preposition from B. 30% （每题3分，共10题， 30%）
A B to believe from to collaborate in (ⅹ4) to result to to report on to benefit for (ⅹ2) to work with to be responsible to be involved to succeed to reply
I am writing to 1 the position of Senior Computer Programmer. As you can see in my enclosed curriculum vitae, I already hold the position of Team Manager where I 2 three other Team Managers form different divisions of the company. I have recently 5 a major research and development project where my tram was asked to 6 a new network application for the company’s accounts department. During this project we 7 solving a number of complex technical problems. This program is now in the final stages and once complete will 8 considerable savings in both cost and time. While I am happy in m present position, I would welcome the challenge of managing a bigger team. I firmly 9 the value of teamwork and power sharing which I know are important elements in the working environment of your company. Moreover, I feel sure that on both a personal and professional level I would be able to 10 the opportunity of working for a company with such a well-established international reputation.
Translation: （每题3分，共10题， 30%）
1. Your company has been introduced to us by the Bank of China as prospective buyers of electronic products. As we deal in the items, we shall be pleased to ____________________________(与你建立直接的贸易关系)
2. In reply to your letter dated March 28, we enclose our latest illustrated catalogue _______________. (供你方参考)
3. We are interested in your “Red Flower” Brand Varnish(清漆), but_______________(很遗憾)your price is about 8% higher than that of other suppliers for similar quality products.
4. If__________________(你方价格有竞争力), we are willing to place our first order for 1200 dozen,ie,400 dozen of each type.
5. Our products are popular in the world market, with its __________________(优良的品质)
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programmers who 3 me directly. As an additional part of my job I have to 4
and____________(合理的价格) worth introduction.
6. Recently, mountain bike great demand for us, ___________(不能保证) that new orders on June 30 before delivery.
7. We've decided to ________(委托你方) with the sole agent of our toy products in China
8. In music product market, ___________________________(是索尼最先开发了随身听)but the current market leader is Apple with its ipod.
9. I will _______________(承担责任)for my mistakes.
10. I am sure _____________________________________(那么晚睡觉对史密斯的健康不利)
Reading （每题2分，共20题，40%)
Passage 1
In recent years many countries of the world have been faced with the problem of how to make their workers more productive. Some experts claim the answer is to make jobs more varied. But do more varied jobs lead to greater productivity? There is evidence to suggest that while variety certainly makes the workers’ life more enjoyable, it does not actually make him work harder. As far as increasing productivity is concerned, the variety is not an important factor.
Other experts feel that giving the worker freedom to do his job in his own way is important and there is no doubt that this is true. The problem is that this kind of freedom cannot easily be given in the modern factory with its complicated machinery which must be used in a fixed way. Thus while freedom of choice may be important, there is usually very little that can be done to create it. Another important consideration is how much each worker contributes to the product he is making. In most factories the worker sees only one small part of the product. Some car factories are now experimenting with having many small production lines rather than one large one, so that each worker contributes more to the production of the cars on his line. It would seem that not only is the degree; of workers’ contribution an important factor, therefore, but it is also one we can do something about.
To what extent more money led to greater productivity? The workers themselves certainly think this is important. But perhaps they want more money only because the work they do is so boring. Money just lets them enjoy their spare time more. A similar argument may explain demands for shorter working hours. Perhaps if we succeed in making their jobs more interesting, they will neither want more money, nor will shorter working hours be so important to them. 1. Which of these possible factors leading to greater productivity is not true? A) To make jobs more varied.
B) To give the worker freedom to do his job in his own way. C) Degree of work contribution. D) Demands for longer working hours.
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2. Why workers want more money?
A) Because their jobs are too boring. B) In order to enjoy more spare time. C) To make their jobs more interesting. D) To demand shorter working hours.
3. The last sentence in this passage means that if we succeed in making workers’ jobs more interesting __.
A) they will want more money B) they will demand shorter working hours
C) more money and shorter working hours are important factors
D) more money and shorter working hours will not be so important to them 4 . In this passage, the author tells us __. A) how to make the workers more productive B) possible factors leading to greater efficiency
C) to a certain extent more money lead to greater productivity D) how to make workers’ jobs more interesting 5 . The author of this passage is probably a __.
A) teacher B) worker C) manager D) physicist
Passage 2
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising; started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous (模糊的)terms as “environmentally friendly” and “green.”
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like “ozone friendly,” “biodegradable,” and “recycled.”
According to the state’s court, “California seeks to guard against potentially specious; claims or ecological puffery (吹捧) about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated,
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although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
6 . What were some early problems with Green advertisements? A) They were expensive. B) No one believed them. C) They were unsuccessful. D) They were often deceptive. 7. What was the response by consumers?
A) Consumers were responsible. B) Consumers were hostile. C) Consumers didn’t care all the time. D) Consumers got tired of it. 8 . How did Green advertisements change after the first wave? A) They became more popular. B) They were more regulated. C) They became better produced. D) They became less honest. 9. When did the green third wave come? A) When environmental concern rise.
B) When advertisers are self-regulating themselves. C) When advertisements become very regulated.
D) When the mainstream also becomes concerned about it.
10. Which of the following state takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
A) Massachusetts. B) Texas. C) California. D) Connecticut.
Passage 3
The eight airlines of the One-world alliance have joined forces to give world travelers a simple way to plan and book a round-the-world journey. It's called the One-world Explorer program.
One-world Explorer is the perfect solution for a once-in-a-lifetime holiday or an extended business trip. It's a great way for you to explore the four corners of the earth in the safe hands of the eight One-world airlines.
You can have hundreds of destinations to choose from, because the One-world network covers the globe. And, as you travel around the world, you'll have the support of 260,000 people from all our airlines, who are devoted to the success of your journey, helping you make smooth transfers and offering support all along the way.
The One-world goal is to make global travel easier and more rewarding for everyone of our travelers. We try our best to make you feel at home, no matter how far from home your journey may take you.
We can offer travelers benefits on a scale beyond the reach of our individual-net-works. You'll find more people and more information to guide you at every stage of your trip, making transfers
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商务英语期中试卷
