博物馆新型数字媒体技术运用对游客参观体验的影响研究——以浙江省博物馆为例

博物馆新型数字媒体技术运用对游客参观体

验的影响研究

——以A省博物馆为例

【摘要】本研究的意义在于了解当代新型数字媒体技术与传统博物馆融合所产生的影响，探索传统博物馆在新形势下的发展方向与具体的发展方式。本研究主要的研究问题是新型媒体数字技术本身发展的过程对传统博物馆游客的参观体验的影响以及不同新型媒体数字技术在博物馆中运用的方式对于游客参观体验的影响。本研究采用的主要研究方法包括文献研究法、实地考察法、问卷调查法、实验研究法等。 【关键词】博物馆，数字媒体技术，游客体验，虚拟现实，增强现实

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The effects of digital media technology implementation on museum visitor

experience

——a case of Zhejiang Museum

【Abstract】The significance of this study is to find the contemporary new digital media technology and the impact of traditional museum fusion, explore the development direction of traditional museum in the new situation and the development of specific ways. This research mainly studies the problem is the new digital media technology itself development process of traditional museum visitors visiting experience as well as the influence of different new media the way to use digital technology in the museum for visitors to experience. The main research methods used in this study include literature research, field investigation, questionnaire survey and experimental research.

【Key Words】Muesum，Digital media technology，Visitors experience，Vr technology，Ar technology

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目录

绪论 ...................................................................................................................................... 1 一、文献综述 ...................................................................................................................... 1

（一）VR技术发展综述 ............................................................................................ 1

1．VR技术的历史发展 ....................................................................................... 1

2．VR技术的概念 ............................................................................................... 1 3．VR技术的特征 ............................................................................................... 2 （二）AR技术发展综述 ............................................................................................ 2

1．AR技术的历史发展 ....................................................................................... 2 2．AR技术的概念 ............................................................................................... 3 3．AR技术的特征 ............................................................................................... 3 （三）博物馆发展综述 ............................................................................................... 4

1．博物馆的历史发展 .......................................................................................... 4

2．博物馆的概念和类型 ...................................................................................... 4 3．博物馆的特征 .................................................................................................. 4 4．新型数字媒体技术在博物馆中的运用现状 .................................................. 5

二、A省博物馆新型数字媒体技术运用对参观体验影响的实证研究 .......................... 6

（一）A省博物馆场馆结构及展品分析 ................................................................... 6

1． A省博物馆场馆结构分析 ............................................................................ 6 2． A省博物馆展品分析 .................................................................................... 6 （二）数据来源于分析方法 ....................................................................................... 7

1． 数据来源 ........................................................................................................ 7 2． 分析方法 ........................................................................................................ 7 （三）新型数字媒体技术体验现状调查 ................................................................... 8

1．问卷设计及调查实施 ...................................................................................... 8 2． 调查结果分析 ................................................................................................ 9

三、A省博物馆场馆新型数字媒体技术运用改进可行性分析 .................................... 13

（一）A省博物馆新型数字媒体技术运用方向分析 ............................................. 13

1．规模化运用 .................................................................................................... 13 2．细节化运用 .................................................................................................... 13 3．线上化运用 .................................................................................................... 13 （二）A省博物馆新型数字媒体技术运用改进的具体内容 ................................. 14

1．Ar标识的设置 .............................................................................................. 14

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2．Mr系统的建立 .............................................................................................. 14

结论 .................................................................................................................................... 15 参考文献 ............................................................................................................................ 16 致谢 .................................................................................................................................... 18 附录 .................................................................................................................................... 19

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