We lead. Others copy.
Good to the last drop.
Don't leave home without it.
No business too small, no problem too big.
Listening in > Task 1
shoes
funny
a lot of life ad
extra spring
money
millions of dollars
for nothing
reach the top
hard work
focus on
forget
Listening in > Task 2
FTFFT
Listening in > Task 3
ABBCC
Let's talk > Task 1
TFTFT
Further listening and speaking > Further listening > Task 1
banned tobacco ads
young people smoking cigarettes
ways around the law
new customers old ones
smoking on campus
Further listening and speaking > Further listening > Task 2
ACBDD
Further listening and speaking > Further listening > Task 3
FTFTF
Unit 4 test
1.B. Because short slogans can catch busy people's attention.
2.B. The woman spends a lot of money shopping.
3.C. Ads should be adapted for particular places. 4.D. To express his agreement with the woman
5.C. She is easily influenced by advertisements
1.We do
2.change the image
3.do some surveys
4.different age groups
5.all the time
6.your users
7.target
1.C. To encourage readers to get rid of a certain idea.
2.A. The advertiser
3.A. Local advertising.
4.A. Mail advertisements go to people with certain characteristics
5.B. The definition and classification of ads
1.C. kind of
2.D. for nothing
3.C. to show
4.D. bringing in
5.C. Sums
6.C. Even
7.B. only too natural
8.D. Around
9.B. do some publicity
10.C. You name it
Unit5
Listening skills: Identifying special quantities ABBDC
Listening in > Task 1
(2) The couple was going to celebrate the wife's birthday.
(5) The husband put the cat out before the taxi arrived.
(3) The cat shot back into the house when the couple was going to the taxi.
(1) The husband went back to chase the cat out.
(4) The wife told the driver a lie.
(6) The husband got into the car.
Listening in > Task 2
A D B C C
Listening in > Task 3
C D B A C Let's talk > Task 1
1-6: five dollars, chops, worst/lowest quality, barked, finest, money 7-12: own/have, followed, apartment house, third floor, scratched on, door
13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his key
Further listening and speaking > Further listening > Task 1