Principles of Marketing15－1115－Session 15Wholesaling, Retailing, Online Marketing and LogisticsText: Chapters 14, 3, 13国际商学院市场营销学系
Outline15－2215－I. WholesalingII. RetailingIII. Direct Marketing & Online MarketingIV. Logistics国际商学院市场营销学系
15－3315－I. WholesalingI. WholesalingI. 国际商学院市场营销学系
I. Wholesaling15－4415－????????What is Wholesaling?Functions Of WholesalingTypes of WholesalersWholesaler Marketing Decisions国际商学院市场营销学系
What is Wholesaling??All the activities involved in selling goods 15－5515－and services to those buying for resale or business use.?Wholesaler -those firms engaged primarily in wholesaling activity.?Wholesalers buy mostly from producers and sell mostly to:Retailers,?Industrial consumers, and ?Other wholesalers?国际商学院市场营销学系
15 Wholesaling, Retailing, Online Marketing and Logistics - 图文
PrinciplesofMarketing15－1115－Session15Wholesaling,Retailing,OnlineMarketingandLogisticsText:Chapters14,3,13国际商学院市场营销学系Outline15－2215－I.WholesalingII.RetailingIII.DirectMarket
推荐度：
点击下载文档文档为doc格式
