Unit 1 Introduction to Cross-border E-commerce Websites 跨境电商平台简介 About eBay 关于eBay
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同学你好！上节课我们了解了关于亚马逊平台的内容，今天我们将学习关于eBay平台的内容。 Materials for autonomous learning自主学习材料 首先，我们先来看一段视频Introduction to eBay.
通过视频我们可以看到，China is the eBay leader in average destinations reached 63. 中国大陆eBay卖家的平均出口目的地是63个，而美国卖家则平均只有5个。这也说明eBay是比较受中国卖家喜爱的一个跨境贸易平台。 接下去，我们一起来看课文，然后回答课后的三个问题。 TEXT 正文 Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on e-commerce is staggering: In 2011, the total value of goods sold on eBay was $68. 6 billion-more than $2,100 every second. eBay Marketplace is a leader in mobile commerce. No other commerce provider has delivered as many innovations across as many devices in as many countries as they have. eBay apps have been downloaded over 162,000,000 times and are available in eight languages and 190 countries on iPhone, iPad, Android and BlackBerry devices（as of Q4 2011）.
eBay创立于1995年，是一个联系着个人买家、卖家、小企业的热情、多元化的社区。eBay对电子商务领域的影响令人吃惊：2011年，eBay上销售的商品总价值为686亿美元，每秒的销售额超过了2100美元。eBay市场是移动商务的引领者。没有其它任何一家的商务供应商能在如此多的国家提供给如此多的设备如此多的创新。eBay应用软件被下载了超过162，000，000次，有8种语言版本，为190个国家的iPhone，iPad，Android和BlackBerry等设备提供服务。（截至2011年第四季度）。 eBay: 20 years development eBay：20年的发展 What we do
eBay is where the world goes to shop, sell, and give. Whether you are buying new or used, plain or luxurious（奢华的）, commonplace or rare, trendy （流行的）or one-of-a-kind（独一无二的）— if it exists in the world, it probably is for sale on eBay. Our mission is to be the world’s favorite destination（目的地）for discovering great value and unique selection. We give sellers the platform, solutions, and support they need to grow their businesses and thrive（兴旺、繁荣）. We measure our success by our customers’success. 我们做了什么 eBay是世界人民购买，销售和给予的场所。 无论你是购买新的或是二手的，平凡的还是豪华的，常见的还是稀有的，流行的还是独一无二的——如果那件物品在这世上存在的话，就有可能在eBay上出售。我们的使命是成为世界上发现最有价值和最独特的选择的最受欢迎目的地。 我们给销售者提供他们需要的平台，解决方案和支持，以促进其业务兴旺发展。而我们也通过客户的成功来衡量我们的成功。 What sets us apart
Our vision（设想）for commerce is one that is enabled by people, powered by technology, and open to everyone. We empower（使能够）people and create opportunity through Connected Commerce. We focus on empowering our sellers, not competing with them. We are building stronger connections between buyers and sellers with product experiences that are fast, mobile, and secure. And we are transforming the individual selling experience to help you turn the things you no longer need into cash you can use.
是什么让我们脱颖而出 我们的商业设想由人们实现，以技术为动力，并向每个人开放。 我们通过互联商务是人们能创造更多机会。 我们专注于让我们的销售者更强大，而不是与他们竞争。我们正通过快速、方便和安全的产品体验，在买家和销售者之间建立更强的联系。而且我们正在进行个人销售体验改革来帮助你把不需要的东西变成可以使用的现金。 How we work
At eBay, our Connected Commerce purpose links us to something bigger than ourselves. We share a common drive（动力）to create uncommon opportunities-economic, professional, and personal. And because our business is about people, we have a passion for what we do. We fight for it, every day. We employ extraordinary（非凡的）people who do meaningful work that has a tangible impact on the lives of individuals all over the world. And we aspire（立志）to make extraordinary things possible for each other, for our customers, and for you. We’ve been doing this for 20 years. And we’re just as passionate about it today as when we founded the company in 1995.
我们如何运作 在eBay，我们互联商务的目的是把我们连接到比我们自身更强大的集体。 我们用共享的动力来创造在经济、专业及个人领域非比寻常的机会。而且因为我们的业务与人相关，我们对我们所做事业抱有热情。我们每天为之奋斗。 我们雇佣了优秀的人们来做有意义的工作，并对世界各地人们的生活都产生了切实的影响。我们立志让非凡变平凡，为了你，为了客户，为了每个人。我们已经为此奋斗了20年。如今的我们仍与1995年创办公司时一样饱含热情。 （英文资料来源于 www. ebay. com, www. ebayinc. Com，中文翻译仅供参考） Please answer the following questions according to the passage above. 1. How many users (sellers and buyers) are there in eBay according to the passage?
2. What is eBay’s mission?
3. What kind of goods can sellers sell in eBay? Answer： 1.About 182 million.
2.eBay’s mission is to be the world’s favorite destination for discovering great value and unique selection.
3.New or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind, anything exists in the world could be found for sale on eBay.
以上就是关于eBay平台的相关内容，课后大家可以去搜索更多关于eBay平台的资料，或是上平台去浏览查看。今天的课就讲到这里，下次课我们将讨论阿里巴巴集团的速卖通平台。
1.1.3. 跨境电商平台介绍.eBay(自主学习材料)文件
