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校园购物网站商业计划书 完整版 精品

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专业好文档 完整版商业计划书:

一、概述

1、本项目的简单描述

现在个人计算机及网络在校园的迅速普及,是校园风(www.xiaoyuanfeng.com)应运而生的前提,网络购物始不仅会是时尚,而且会逐渐取代原有的购物方式,成为现在E时代购物主要方式,这也是我们只所以建校园风的网站目的,打造校园购物第一品牌。

网站的内容涵社会生活用品以及学生需要的各个层面的产品,一方面(B2C),使人们只需要登录我们的网站就能找到他所需要的商品,并且价格合理,送货上面,愿意在网上购买。 2、机会概述

3、目标市场的描述和预测

每年校园市有800个亿,但现在还没有一个正规品牌在校园内做起来。现在大学生多,大学生都不想出去,都喜欢在网上购物,我们就是抓住这个商机,利用校园特有的人多和喜欢在网上购物的优势,建站一个集零售、让大学生自己开店、自主创业于一身的综合型购物门户网站。

一期任务和目标:网站所有的代码和后台功能审核,并上传和测试完毕,时间控制在二个星期内

二期任务和目标:联系学校的超市、落实供货源问题,在上传和测试同时,在学校里做宣传,筹划配送方案,在学校里找配送员,两项工作在40个工作内完成。 正式的投入运作:

目标一、建立全国最大的校园购物网站第一品牌

目标二、建立中原最大的校园购物网站,以中原地区做为该网站的一个支,另外建站起全国加盟如(北京、上海、广州、重庆、成都等校园购物网站) 4、竞争优势

起步快,前期只需要不到二个月的准备时间;

投入资金少,除了支付程序员和业务员工工资外,基本不需要其它额外投入,并且投入校园运作后我们也不做为货物的直接供应商,只是做为中间代理,所以不需要再投入太多资金

发展前景广大,也是社会发展的必然趋势

后期维护花费人务和物力少,而且一旦走入轨道利润可观 5、经济状况和盈利能力预测

1、 直接来源:商品的直接利润以及与学校超市的利润分成,另外还有其它网络广告收

2、 间接来源:不断创造的商业机会收益、从站壮大后的无形资产以及增殖收益 6、团队概述

校园风技术团队概述:

校园风技术部是网站的核心部门,技术部技术员基本职责主要是负责整站的正常运行,维护服务器正常运转;负责网站页面美工,网站功能开发;负责网站的基本维护。

当然,作为技术员也有其基本要求,就是要对网站开发有热情,乐于学习,有自觉性,有一定的自主学习能力;能在一定时间内,熟悉html, photoshop,ASP.NET SQL的基本运用。 校园风技术部寄语是:“海阔凭鱼跃,天高任鸟飞。”如果你是游鱼,校园风技术部将会可以为你腾出一片海;如果你是一只飞鸟,校园风技术部将会为你创造一片天空。 校园风运营团队概述:

专业好文档 优秀的团队创造优秀的业绩,创新的团队创造创新的企业文化!成功的团队有着以下很明显的特质:明确的团队目标;每个队员都有扎实的工作技能;每个队员都互相信任;为了实现企业团队目标,每个队员都有一个承诺,承诺为这个团队做什么贡献;队员之间有着良好的沟通氛围;有一个值得大家信任的领导;内部分工合理,有良好的内部组织构架,合理的岗位职责。没有优秀的团队,就没有优秀的企业!所以,组建校园风优秀的团队,在校园风经营活动中至关重要!组建优秀的团队,就是通过目标、定位、职权、计划和人员的各项协调,达到目标的一致,团结协作,从而达成企业的目标和宗旨。 7、提供的利益

二、产业背景和项目概述

1、详细的市场描述,主要的竞争对手,市场驱动力 1、市场定位专业化 首先,就像传统的商店化必须有自己的市场定位才能长期有效地经营,网上商店也必须有针对性的消费群体,否则会造成用户印象混乱的局面,从而影响网站的广大网民心目中的印象。全球著名的亚马逊网上商店在多年的精心管理下巩了图书的市场之后才进军音像制品市场,它的稳步发展战略方针是今天龙头老大的地位的主要基础。而现在一部分网站在“互联网泡沫”的大潮流下,只顾大规模、全方位扩张和占领市场,却忽视了市场定位专业化这样一个基本商业规律。

我们的校园风网站www.xiaoyuanfeng.com 是在\市场定位专业化\这个理念下创立的,我们的主要市场首先定于大学校园,消费群体首先向城市各大高校,然后逐渐向全国 2产品、服务专业化

2、项目概述应包括详细的产品/服务描述以及它如何满足一个关键的顾客需求。 3、一定要描述你的进入策略和市场开发策略 三、市场调查和分析 1、顾客

2、市场容量和趋势

3、竞争和各自的竞争优势 目前在网络购物这一新领域,我们并无太多的竞争对手,国内存在在一些类似的购物网站,像淘宝,拍拍等等,当都对我们前期构成威胁,国为我们把网站的前期定位在郑州以及河南校园里(目前郑州及河南这一领域还是一片空白,或说是一个片空白)。

在货物种类上,我们前期与校园超市合作上,不图赢太多的利,关键在于扩大网站的在校园的影响,同时让更多的大学生参于进来,开网店,开店的同时不仅可以帮他积累一定的经验还要赚钱。

4、估计的市场份额和销售额 5、市场发展的走势 四、公司战略

1、营销计划 (定价和分销 ;广告和提升)

2、规划和开发计划 (开发状态和目标;困难和风险) 3、制造和操作计划 五、总体进度安排 1、收入

2、收支平衡点和正现金流 3、市场份额 4、产品开发介绍

专业好文档 5、主要合作伙伴 6、融资

六、关键的风险、问题和假定

1、对于公司的假定和将面临的风险的认识 2、说明你将如何应付风险和问题(紧急计划)

3、在眼光的务实性和对公司的潜力的乐观之间达成仔细的平衡 七、管理团队

1、介绍公司的管理团队个人情况( 如经历﹑个性﹑优缺点)。一定要介绍各成员与管理公司有关的教育和工作背景 2、注意管理分工和互补

八、财务状况 1、毛利和净利

2、盈利能力和持久性

3、达到收支平衡所需的月数 九、假定公司能够提供的利益 1、总体的资金需求 2、你如何使用这些资金 4、投资人可以得到的回报 5、投资人退出策略

专业好文档 Editor's note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: @jnjonesjr (CNN) -- I will always wonder what it was like to huddle around a shortwave radio and through the crackling static from space hear the faint beeps of the world's first satellite -- Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time. As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars. As a meteorologist, I've still seen many important weather and space events, but right now, if you were sitting next to me, you'd hear my foot tapping rapidly under my desk. I'm anxious for the next one: a space capsule hanging from a crane in the New Mexico desert. It's like the set for a George Lucas movie floating to the edge of space. You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space -- live. The (lack of) air up there Watch man jump from 96,000 feetTuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line \I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith -- the feeling of pushing the envelope into uncharted territory. The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over. How claustrophobia almost grounded supersonic skydiver 专业好文档 With each twist, you could see the wrinkles of disappointment on the face of the current record holder and \head low in mission control as he told Baumgartner the disappointing news: Mission aborted. The supersonic descent could happen as early as Sunday. The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm -- winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence. The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, \Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform. Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, he'll be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end. Skydiver preps for the big jump When he jumps, he is expected to reach the speed of sound -- 690 mph (1,110 kph) -- in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely. If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes it's not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters). In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds. Even if everything goes as planned, it won't. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters). It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 -- at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way I'd miss this.

校园购物网站商业计划书 完整版 精品

专业好文档完整版商业计划书:一、概述1、本项目的简单描述现在个人计算机及网络在校园的迅速普及,是校园风(www.xiaoyuanfeng.com)应运而生的前提,网络购物始不仅会是时尚,而且会逐渐取代原有的购物方式,成为现在E时代购物主要方式,这也是我们只所以建校园风的网站目的,打造校园购物第一品牌。网站的内容涵社会生活用品
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