最新商务英语BEC初级模拟试题
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David Lloyd Leisure PLC
If you had considered where to invest your money ten years ago, the leisure industry might not __0__ immediately sprung to mind. It seems that David Lloyd, the former Davis Cup tennis player, knew better. His pany was floated in March 1993 and shares could have been sold seven times __31__. The launch of the first club took place in Heston in 1982, __32__when a further six have opened, the __33__recent in Glasgow. With the profit from the flotation, a strong cash flow and existing banking facilities, the pany is in a position __34__open two new centers a year.
The pany expects to spend around￡5 million developing each new club. New locations are currently __35__ sought in Birmingham Bristol and Manchester. In addition, planning
application has been submitted for a site in Beckenham, South London and despite this very rapid progress, David Lloyd is keen to expand even __36__ quickly, saying “the market is totally underdeveloped.”
Initial joining fees aount __37__ over 50% of turnover and at the time of flotation the club has some 33,000 family, individual and corporate members.
As might __38__expected, all the clubs have indoor tennis facilities, but these take up a large area in relation __39__the number of customers, club would not be profitable through tennis alone. As a result, they are moving away from racquet sports and putting greater emphasis on other areas, __40__ as fitness clubs with gyms and swimming pools
Is Your Company Really Market-driven?
We now know that being customer-oriented is only part of what it means to be market-driven. About fifty years ago, Peter Drucker, the management philosopher, appeared to __0__ what it means to be market-driven when he described
the so-called “marketing concept”. He __21__ marketing with customer orientation. He said that to be market-driven meant always __22__ the customer first and continuously improving the value of the service to the customer. Profit was the reward for creating a satisfied customer. Drucker used General Electric as an example of the new marketing __23__. The US pany has __24__ its new product development process so that it begins with research into customers’ needs and wants, rather than by __25__ market-testing ideas which have been developed in laboratories.
Unfortunately, Drucker’s marketing concept __26__ strategic guidance. He described an organizational culture – a set of values and beliefs about the importance of the customer – which makes a pany customer-oriented. However, he did not offer any __27__ on how to bee market-driven: that is, knowing which customers to serve or how to go about serving them.
In recent years, marketing scholars have __28__ the definition of being market-driven to include not just customer orientation but also __29__ of petitors’ product
2024年最新商务英语BEC初级模拟试题
