Part Ⅲ Reading Comprehension ( 40 minutes) Section A
Directions: In this section, there is a passage with ten blanks.You are required to select one word for
each blank from a list of choices given in a word bank following the passage.Read the passage through carefully before making your choices.Each choice in the bank is identified by a letter.Please mark the corresponding letter for each item on Answer Sheet2 with a single line through the centre.You may not use any of the words in the bank more than once.
Questions 36 to 45 are based on the following passage.
The U.S.Department of Education is making efforts to ensure that all students have equal access to a quality education.Today it is 36 the launch of the Excellent Educators for All Initiative.The initiative will help states and school districts support great educators for the students who need them most.
\family income.It is 38 important that we provide teachers and principals the support they need to help students reach their full 39 ,\U.S.Secretary of Education Arne Duncan said.\Despite the excellent work and deep 40 of our nation's teachers and principals, students in high-poverty, high- minority schools are unfairly treated across our country.We have to do better.Local leaders and educators will 41 their own creative solutions, but we must work together to 42 our focus on how to better recruit, support and 43 effective teachers and principals for all students, especially the kids who need them most.\
Today's announcement is another important step forward in improving access to a quality education, a 44 of President Obama's year of action.Later today, Secretary Duncan will lead a roundtable discussion with principals and school teachers from across the country about the 45 of working in high-need schools and how to adopt promising practices for supporting great educators in these schools. A.Announcing B.beneficial C.challenges D.commitment E.component F.contests G.critically H.develop I.distributing J.enhance K.entitled L.potential M.properly N.qualified O.retain
Section B
Directions: In this section, you are going to read a passage with ten statements attached to it.Eachstatement contains information given in one of the paragraphs.Identify the paragraph from which the information is derived.You may choose a paragraph more than once.Each paragraph is marked with a letter.Answer the questions by marking thecorresponding letter on Answer Sheet 2. The Changes Facing Fast Food
A.Fast-food firms have to be a thick-skinned bunch.Health experts regularly criticise them severelyfor selling food that makes people fat.Critics even complain that McDonald's, whose logosymbolises calorie excess, should not have been allowed to sponsor the World Cup.These arethings fast-food firms have learnt to cope with.But not perhaps for much longer.The burgerbusiness faces more pressure from regulators at a time when it is already adapting strategies inresponse to shifts in the global economy.
B)Fast food was once thought to be recession-proof.When consumers need to cut spending, the logicgoes, cheap meals like Big Macs and Whoppers become even more attractive.Such \down\true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants.Traffic was boosted in America, the home of fast food, with discounts and promotions, such as $1 menus and cheap combination meals.
C)As a result, fast-food chains have weathered the recession better than their more expensive competitors.In 2009 sales at full-service restaurants in America fell by more than 6% , but total sales remained about the same at fast-food chains.In some markets, such as Japan, France and Britain, total spending on fast food increased.Same-store sales in America at McDonald's, the world's largest fast-food company, did not decline throughout the downturn.Panera Bread, an American fast-food chain known for its fresh ingredients, performed well, too, because it offers higher-quality food at lower prices than restaurants.
D)But not all fast-food companies have been as fortunate.Many, such as Burger King, have seen sales fall.In a severe recession, while some people trade down to fast food, many others eat at home more frequently to save money.David Palmer, an analyst at UBS, a bank, says smaller fast- food chains in America, such as Jack in the Box and Carl's Jr., have been hit particularly hard in this downturn because they are competing with the global giant McDonald's, which increased spending on advertising by more than 7% last year as others cut back.
E.Some fast-food companies also sacrificed their own profits by trying to give customers better value.During the recession companies set prices low, hoping that once they had tempted customers through the door they would be persuaded to order more expensive items.But in many cases that strategy did not work.Last year Burger King franchisees (特许经营人)sued (起诉)the company over its double-cheeseburger promotion, claiming it was unfair for them to be repuired to sell these for $1 when they cost$1.10 to make.In May a judge ruled in favour of Burger King.Nevertheless, the company may still be cursing its decision to promote cheap choices over more expensive ones because items on its \menu\now
account for around 20% of all sales, upfrom 12% last October.
F.Analysts expect the fast-food industry to grow modestly this year.But the downturn is makingcompanies rethink their strategies.Many are now introducing higher-priced items to entice (引诱)consumers away from $1 specials.KFC, a division of Yum! Brands, which also owns Taco Belland Pizza Hut, has launched a chicken sandwich that costs around $5.And in May Burger Kingintroduced barbecue (烧烤)pork ribs at $7 for eight.
G.Companies are also trying to get customers to buy new and more items, including drinks.McDonald's started selling better coffee as a challenge to Starbucks.Its \McCafe\rights to its Seattle's Bestcoffee brand to Burger King, which will start selling it later this year.
H.As fast-food companies shift from \customer traffichigh throughout the day.Many see breakfast as a big opporttmity, and not just for fatty food.McDonald's will start selling porridge (粥)in America next year.Breakfast has the potential to bevery profitable, says Sara Senatore of Bernstein, a research firm, because the margins can be high.Fast-food companies are also adding midday and late-night snacks, such as blended drinks andwraps.The idea is that by having agreater range of things on the menu, \can sell to consumersproducts they want all day,\of Yum ! Brands.
I.But what about those growing waistlines? So far, fast-food firms have cleverly avoided governmentregulation.By providing healthy options, like salads and low-calorie sandwiches, they have at leastgiven the impression of doing something about helping to fight obesity (肥胖症).These offeringsare not necessarily loss-leaders, as they broaden the appeal of outlets to groups of diners thatinclude some people who don't want to eat a burger.But customers cannot be forced to ordersalads instead of fries.
J.In the future, simply offering a healthy option may not be good enough.\packaged-food and restaurant company I know is concerned about regulation right now,\says Mr.Palmer of UBS.America's health-reform bill, which Congress passed this year, requires restaurant chains with 20 ormore outlets to put the calorie-content of items they serve on the menu.A study by the NationalBureau of Economic Research, which tracked the effects on Starbucks of a similar calorie-postinglaw in New York City in 2007, found that the average calorie-count per transaction fell 6% andrevenue increased 3% at Starbucks stores where a Dunldn Donuts outlet was nearby--a sign, it issaid, that menu-labelling could favour chains that have more healthy offerings.
K.In order to avoid other legislation in America and elsewhere, fast-food companies will have tocontinue innovating (创新).Walt Riker of McDonald's claims the change it has made in its menumeans it offers more healthy items than it did a few years ago.\probably sell more vegetables,more milk, more salads, more apples than any restaurant business in the world,\California to ban McDonald's from including toys in its high-calorie\
2015年6月大学英语四级考试真题(第一套)
