2
RE-BUILDING A SENSE OF SELF重建自我
EXPANDING LIFE, EXPLORING THE WORLD扩展生活半径，探索世界
TRAVEL IS BECOMING MORE DIVERSIFIED, IN BOTH SCOPE AND DEPTH旅行方式和需求更加多样化，有广度也有深度
?The needs of seniors in travelling vary, and it is not always “price first” in consideration. In fact, travelling plays different roles in different
circumstances. For instance, rural tourism is more about being social, while outbound travel is more about discovering the world.
?Compared to young consumers, seniors may have more specific needs during travel, e.g. Chinese style or light diets (suitable for those with diabetes), more comfortable vehicle environments and customized itineraries, etc.?To win a share of this growing market, these specific needs need to be studied by brands in this field.?老龄旅游市场的需求并不单一，也并非始终价格为先。作为新生活“我重建自多在于社交，出境游更多在于看世界。
”的重要部分，旅行在不同时刻扮演着不同的角色，如农家乐更?与此同时，和年轻人相比，老龄化群体在旅游中可能存在特定需求，如更中式和清淡口味的餐食（如适于糖尿病）、更舒适的车厢环境和路线安排等。
?老龄旅游市场这些细分和差异化的需求，需要被关注和精耕细作。
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Different travelapproaches多样的旅行形式需求
Not only
But also
Short trips
Long tripsHistoric, e.g. red tourism
New & exotic
Classic routesThemed travel,e.g.photographyPackage toursPersonalisedplanning
Value for moneyQuality & experiential travel
既有还有
历史回溯，如红色之旅
短途近郊游
长途出境游传统经典路线
异域新奇
主题游，如摄影团性价比为重
便捷跟团个性定制
品质体验为先
2
RE-BUILDING A SENSE OF SELF重建自我
EXPANDING LIFE, EXPLORING THE WORLD扩展生活半径，探索世界
A snapshot of a travel lover,75 y/o Uncle Wang
????????
Had 5 passports alreadyVisited 88 countries
Has been posting on Weibo for 11 yearsUses multiple picture filter Apps用掉5本护照打卡88国
微博分享11年N种美图软件的好手
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旅游达人：75岁的汪叔叔
2
RE-BUILDING A SENSE OF SELF重建自我
LIFELONG LEARNING, RECREATING VALUE终身学习，价值重建
A STRONG DESIRE FOR LIFELONG LEARNING IS UNIVERSAL ACROSS ALL SENIOR GENERATIONS
终身学习和提升自我的强烈意愿得见于每一代老龄化群体
WITNESS OF REVOLUTION革命见证者
Never too old to learn人就是要活到老，学到老
97%It is vital to keep learning new things to avoid alienation from society
人不能和社会脱节，要不断了解和学92%习新事物”
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TOUGHENED NEW-CHINA
百炼成金建国一代
1STGENERATION97?%THE OPENINGUP 改革开放新生儿
NEWBORNS97?%2
RE-BUILDING A SENSE OF SELF重建自我
LIFELONG LEARNING, RECREATING VALUE终身学习，价值重建
HOWEVER, THESE ATTITUDES ARE NOT WIDELY UNDERSTOOD NOR WELL CATERED FOR NOW. EDUCATION SERVICES FOR SENIORS COULD ENORMOUSLY GROW.但高涨的学习热情并未被正视和满足，老年教育产业的发展空间巨大
WITNESS OF REVOLUTION革命见证者
TOUGHENED NEW-THE OPENINGUP
CHINA 1STGENERATIONNEWBORNS百炼成金建国一代改革开放新生儿
There are over 76000 universities for aged students in
China, and a total of over 13 million elder students, including those using distance learning. However, this only covers about 5% of the 60+ y/o population, which indicates a huge demand-supply gap in the senior education market.
国内现有7.6万余所老年学校，包括参与远程教育在内的老龄学员共1300余万人，但这仅占60岁及以上老年人口的5%左右，供需矛盾可见一斑。
Been to activity center or University for the Elderly in the past month
过去1个月内去过老年活动中心/室/老年大学
25&%
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2
RE-BUILDING A SENSE OF SELF重建自我
LIFELONG LEARNING, RECREATING VALUE终身学习，价值重建
CREATING VALUE IS ANOTHER UNIVERSAL PURSUIT. AFTER RETIREMENT, LACKING A SENSE OF PURPOSE AND VALUE BECOMES ONE OF THEIR TOP FRUSTRATIONS.创造价值也是普适需求，因而退休之后，方向感和价值感的缺失成了主要的困扰
Frustrations about retirement
关于退休沮丧的原因
Feeling that a part of life is missingFeeling bored and having nothing to do
感觉生活中缺少了一部分感到无聊，无事可做
A lower economic status than beforeDisconnection from some social circles
退休后经济状况不如以前好了感觉人际关系断绝了不少
No idea what to do nextFeeling valueless or useless
没有方向，突然不知道该做什么了感觉自己没有价值了
Difficulty adapting to this new life routine
Feeling less influential or powerful
难以适应新的生活
感觉没有以前有影响力或有权力了
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中国老龄化社会的潜藏价值-2 - 图文
