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WAVEMAKER IS DEDICATED TO TRANSFORMING OPPORTUNITIES INTO GROWTHIN THE SENIOR MARKET
蔚迈致力于化机会为价值，解锁中国老龄化市场的增长之道
WAVEMAKER’S AGEING MARKET SOLUTIONS 蔚迈老龄化市场解决方案STRATEGY 策略
?Business compass
?Needs map & consumer segmentation of seniors
?Product positioning and portfolio management
?Market entry strategy for new brands
DATA 数据
?Wavemaker senior generation tracking database
?Wavemaker customized senior consumers data packet
COMMUNICATION 传播
?Media strategy,media buy and
precision marketing for senior target audience
?Content marketing?Ecommerce marketing
????老龄化市场潜力罗盘
中老年群体需求图谱及细分模型产品定位及组合策略新品牌进入市场策略
?蔚迈老龄化人群连续研究数据库?蔚迈中老年人群定制数据包
?老龄化受众的媒介策略和精准营销?内容营销?电商营销
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WE INTEND TO EXPLORE THE ENORMOUS POTENTIAL OF THE SENIOR MARKETIN DIFFERENT INDUSTRIES
我们旨在助力各行各业，探索老龄化市场的庞大潜力
Living养老居住
Food & beverage
食品饮料
Household care日化家清
Employment（再）就业/志愿者
Finance & insurance
金融保险
Nutrition & supplements
营养保健产品
Medical care医疗护理Mental health心理健康Sports运动健身
Financial life就业与财务
Daily routines日常生活
Life in old age老龄生活Spiritual life娱乐学习
Transportation
出行
Personal care & cosmetics
个护美妆
Apparel & shoes
时尚鞋服
Tech & digital科技数码
Healthcare健康管理
Social interaction
社交Travel旅行
Study学习教育
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TO TACKLE CURRENT BUSINESS CHALLENGES TO UNLOCK THIS TRILLION-DOLLAR MARKET
解决目前商业遇到的挑战，推动万亿级消费力的兑现
THE ESTIMATED ANNUAL SPENDING POWER OF SENIORS IN TIER 1 TO 3 CITIES IN CHINA中国一到三线城市
老龄化群体年消费力预估为
6.64
TRILLION万亿
Based on spending data and projected population numbers from research
按照调研消费数据及推及人口计算得出
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然而
BUTNOT ENOUGH SUPPLY: ?Product offerings fail to meet ?产品和服务的供给难以匹配消Huge supply-demand gaprapidly growing needs费需求的快速扩容给得不够：?Most brands focus on young ?品牌营销高度集中于年轻人，供需严重失衡consumers and rarely invest in senior groups极少投资老龄化群体NOT DESIRED SUPPLY:?Seniors are all considered the same ?将老龄化人群视为一个Biased needs without differentiation for gender, 没有认识到性别、年龄、地域、“整体”，understandingage, region, experience and value, 经历、价值观等可能带来的差给得不对：
etc.异化需求偏颇的需求认知
?Brands only see seniors as “old people” and have outdated
?仅关注perceptions of their needs. Seniors’ 板认识，往往忽视了他们作为“老年”需求，且带有刻current and future needs as general 普通消费者的普世和新兴需求，consumers, in areas such as diet, 诸如：饮食、时尚、智能产品fashion, digital products, are very 等often overlooked.UNBALANCED SUPPLY:?Commercial resources mainly target ?商业资源向高端老龄化人群倾Polarisedrich seniors and public resources mainly serve the disadvantaged. 斜，社会及公共资源向需要补给得不均衡：
group coverageThe large “intermediate group” only 助的人群倾斜，而数量庞大的两极化的人群覆盖
receives limited attention.
中间人群得到的关注有限
中国老龄化社会的潜藏价值-2 - 图文
