第一章测试
1
【单选题】(2分)
Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?
A.
Itishighlyregulated.
B.
Price,cost,andqualityinformationareequallydistributed.
C.
Anearlyinfinitesetofsupplierscompeteagainstoneanother.
D.
Customershaveaccesstoallrelevantinformationworldwide.
2
【单选题】(2分)
Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:
A.
disintermediation.
B.
anearlyperfectinformationmarketspace.
C.
friction-freecommerce.
D.
fastfolloweradvantage.
3
【多选题】(2分)
TheReinventionperiodischaracterizedby_________.
A. viralmarketing
B.
disintermediation
C.
user-generatedcontent
D. localeconomy
4
【单选题】(2分)
Theearlyyearsofe-commerceareconsidered:
A.
aneconomist'sdreamcometrue,whereforabrieftime,consumershadaccesstoallrelevantmarketinformationandtransactioncostsplummeted.
B.
astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyear.
C.
adramaticbusinesssuccessas85%ofdot-comsformedsince1995becameflourishingbusinesses.
D.
themostpromisingtimeinhistoryforthesuccessfulimplementationoffirstmoveradvantages.
5
【单选题】(2分)
Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction?
A.
imperfectcompetition
B. dynamicpricing
C.
informationasymmetry
D.
unfaircompetitiveadvantage
6
【单选题】(2分)
WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?
A.
Thesmallertheaudiencereached,thelessrichthemessage.
B.
Marketingmessageshadlittlerichness.
C.
Richnesswasunrelatedtoreach.
D.
Thelargertheaudiencereached,thelessrichthemessage.
7
【单选题】(2分)
Whichofthefollowingisnotauniquefeatureofe-commercetechnology?
A.
socialtechnology
B.
informationasymmetry
C. interactivity
D. richness
8
【单选题】(2分)
E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas:
A. ubiquity.
B. reach.
C. richness.
D.
informationdensity.
9
【判断题】(2分)
Interactivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.
A. 对
B. 错
10
【判断题】(2分)
Costtransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarket
A. 对
B. 错
11
【多选题】(2分)
Theuniquefeaturesofe-commercetechnologyinclude:
A.
2024年智慧树知道网课《电子商务英语》课后章节测试满分答案
