销售部经理助理绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部经理助理绩效考核方案
