May, 1990
Shan Wei
Objective: Marketing
####### ####### Shanghai
EDUCATION
2007.09-2011.06 North Qing University Marketing (Bachelor)
Management, Management Information System, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, International Marketing
JOB EXPERIENCE
2012.06-2024.07 An Ran China Marketing Manager Job description:
?Develop marketing communication strategy according to global marketing guidance of the products flagship model ?Organize the team to conduct marketing research, learn consumer needs, study on competitors and work with products team to dig out POD
?Involve with other marketing functions to lead marketing campaigns successfully to support sales ?Marketing budget allocation and maintain the relationship with media.
2010.03-2012.03 An Ran China Assistant Brand Manager Job description:
?Build deep channel understanding from customer and consumer perspective. Ensure this understanding is shared and developed throughout the sales organization
?Develop and implement portfolio strategy and innovation plan according to channel insight, market dynamic and competitor
?Develop channel strategy including channel drivers, job to be done, issues and opportunities.
?Develop annual activity plan and relevant marketing campaigns, and manage implementation as well as measurement. Ensure integrated effort with cross-function teams. ?Design and execute channel specific selling stories
SOCIAL EXPERIENCE
2009.03-2011.06 The Centre of Creativity Leader Job description:
?Brainstorm creative ideas on Network Product like the 3D search software, Know Everything in Your University ?Accomplish the project plan and keep updating the product through analyzing campus questionnaires
2009.03-2011.06 Garbage Classification at Primary Schools Leader Job description:
?Select and communicate with primary school and first launch a pilot program in fourth grade
?Develop the habit of garbage classification by pep talks, trash bin design and performance evaluation
CERTIFICATE
CET-6
简历模板05高端专业个人求职中英文应届生简约
