牛津译林版高中英语必修四
英语必修4译林牛津Unit 1教案（2）Reading（2）
Period 3 Extensive reading
Teaching aims:
Train students’ reading ability.
Help Ss to learn some useful words and expressions. Teaching important points:
Help the Ss to improve the reading ability. Teaching difficult points:
How to help Ss improve their reading ability and understand the passage better. How to help students master the important language points in this passage. Discussion to stimulate students’ interest and imagination. Teaching methods:
Reading, discussion and explanation. Teaching aids:
A tape recorder and a computer. Teaching procedures: Step1 Greetings
T: Good morning, boys and girls. Ss: Good morning, madam. Step2 Check the homework Step3 Reading
T: Last period we’ve read about advertisements. Where can we see the advertisements?
Ss: On billboards, on the Internet, in newspapers, on TV, in magazines, or in leaflets given out in the streets.
T: Yes. We can find the advertisements everywhere. Now we’re going to read an ad on a school’s website. It’s about a school writing competition. Open your books and turn to page 94. Read the ad in five minutes, then answer the following questions:
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1. A wordsmith is someone who is skilled at using words. Why is this competition called the Wordsmith Competition?
2. What types of things will the stories be judged on?
3. What should students pay attention to when writing the story? 4. Why is it good for students to enter English writing competitions? 5. What will the first prize winner receive? (Five minutes later, the teacher checks the answers.) Suggested answers:
1. Because it is designed to encourage studnets to improve their English writing skills, and become more skilled at using words.
2. They will be judged on how well they are researched and if they are creative and imaginative. 3. They should pay attention to grammar, punctuation and spelling.
4. Because it challenges them to improve their English language skills and gives them a chance to win a prize.
5. He or she will receive a 2,000 yuan scholarship.
T: You’ve done a good job. Now please look at page95. Here is another passage. Li Min has picked up a copy of her dad’s business magazine, and is reading the feature story about successful advertising campaigns. I’ ll give you 7 minutes to read the passage and then answer the following questions:
1. Do you think it’s a good idea to use advertising agencies? Why?
2. Why did the advertising agency working for the Diabetes Association want to make sure that the messages in the campaign would not be missed?
3. Why did the agency choose to give people the truth about diabetes? 4. Why did the advertising campaign turn out to be a real winner for everyone? 5. Why was winning the award an added bonus? Answers:
1. Yes, it is a good way to ensure that money is well spent.
2. Because many people who have diabetes don’t enen know it. They wanted to get these people’s attention.
3. Because it’s a deadly disease and they wanted people to go for a diabetes check.
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4. Because people learned about the disease and called the Diabetes Association. The association got the results it wanted---- to increase people’s knowledge about the disease, an to increase the number of people phoning for free diabetes checks. The advertising agency’s success with this campaign won it an award.
Because it will make the advertising agency better known, which increases business for the agency. Step4 Language points
1. What does PSA stand for? (Page 2, Part A) ▲stand for
(1)代表, 表示, 象征
—What does ESL stand for? ESL代表什么?
—English-as-a-second language. 作为第二语言的英语。 (2) (通常用于疑问句或否定句中) 容忍, 允许 We’ll not stand for this sort of behavior, young man! (3)主张, 支持, 拥护
I want to know what she stands for before I vote for her.
[注意] stand除本义“站立”之外, 还可作及物动词, 意为“使站立, 经受, 忍受”。 Can you stand an egg on the desk? 你能让一个鸡蛋立在桌子上吗? I can’t stand staying up so late. 这么晚不睡觉, 我受不了。 经典回放：
Modern plastics can ______ very high and low temperature.
A. stand B. hold C. carry D. support 2. What are PSAs meant to do? (Page 2, Part A) ▲mean v.
(1) (不用于进行时态)有……的含义
This signal means your e-mail has been received. (2)打算(让某人)做(某事)
I didn’t mean to interrupt your meal. 我本无意打扰你们用餐。 I never meant her to read those comments. 我本不打算让她看到那些评论。 mean to do sth. 打算做某事 mean doing sth. 意味着某事 (同)intend v. 意欲, 打算
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(派)meaning n. 意义, 含义 means n. 方法, 手段
means作“方法, 手段”讲时, 单复数同形；如果作主语, 谓语动词的单复数要根据上下文的语义来确定。
Every means has been tried to solve the problem. 经典回放：
一Why haven’t you bought any butter? 一I ______ to, but I forgot about it.
A. 1iked B. wished C. meant D. expected
3. Below is an article about advertisements written by a student for her English project. (Page 2, Part B)
▲written by a student 是过去分词短语作后置定语。 The book written for children is popular with the children. The price of the car bought yesterday is reasonable. 提示：非谓语动词作后置定语的三种形式： the house being built now 正在进行 the house to be built soon 将要发生 the house built last year 已经完成 经典回放：
The prize of the game show is $30 000 and an all expenses ______ vacation to China. A. paying B. paid C. to be paid D. being paid
解析：句意为“这次比赛表演的奖品是3万美元和到中国的免费假期”。 expenses与pay之问的关系是修饰限定关系, 即pay作expenses的后置定语, 两者之间是被动关系, 故排除A。C表示将来的被动, D表示正在被进行的动作, 均不符合题意。故选B。 答案：B
经典回放：
⑴ Linda worked for the Minnesota Manufacturing and Mining Company, _____ as 3M. A. knowing B. known C. being known D. to be known (2) The disc, digitally ______ in the studio, sounded fantastic at the party that night. A. recorded B. recording C. to be recorded D. having recorded ⑶ The Town Hall ______ in the 1800’s was the most distinguished building at the time. (07上海)
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A. to be completed B. having been completed C. completed D. being completed
4. （Line 1）be used to (doing) sth: 习惯于（做）某事，表示状态，get / become used to: 表示动作。
used to sth: 过去常常做某事（暗含现在不做了），to为不定式符号。 be used to do sth: 被用来做某事 be used for: 被用来做……（目的） be used as:当作……被使用（方式） 经典回放：
In my opinion, life in the twenty-first century is much easier than ______ . A. that used to be
B. it is used to
C. it was used to
D. it used to be
5. …and have some very important information to share with you… (Page 2, Line 3) ▲share v. 分享, 分担, 共有
n. 一份, 份额；股份 (=stock)；共享
share sth. (with／among／between sb. ) (与某人)共享／分担／均分某事物 share in sth. with sb. 与某人分享(担)某事物 share happiness and sorrow同甘共苦
share one’s troubles as well as one’s joys 同甘共苦 经典回放：
(1) Let Harry play with your toys as well, Clare—you must 1earn to ______. A. support B. care C. spare D. share (2) In a way I can see what you mean, even though I don’t ______ your point of view. A. permit B. share C. agree D. recognize (3)It’s a fellow’s duty to ______ the good things of this world with his neighbors. A. share B. spare C. spend D. give (4) We’ll have to ______ our sorrows as well as joys in the future.
A. share in B. share with C. Spare D. support (5) I hated to ______ the hotel room ______ a stranger.
A. share；in B. share; with C. spare；for D. spare；with
6. An advertisement uses words and pictures to persuade people to buy a product or service ,or to
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牛津译林版高中英语必修四《Unit 1 Advertising》Reading 教案 2
