新视野大学英语
读写教程
第 四 册 教 案 B4U3
Unit 3
Being Entrepreneur
*Teaching Objectives：
Students will learn to use English to
1. To talk about the entrepreneurial spirit 2. To understand the text fully
3. To apply the phrases and patterns 4. To master the essay writing skill
*Time Allotment: each unit 8 classes
1st---2nd classes: Part I Warming up
1. Lead-in : Guessing activity and short answer questions 2. Pre-reading activities: compound dictation 3. Cultural background: Proper names
3rd--4th classes: Part II Text Study
4. Reading in Depth: Structure Analysis, Summary, Difficult sentences analysis
5. Language Focus: More practice in Language Points (language points explanation, Sentence Patterns, Useful Expressions)
5th—6th classes: Part III Reflection
6. Critical thinking: More speaking practice in discussion related to being entrepreneur.
7. Writing Practice: Essay writing
? Write a narrative with biographical information.
7th—8th classes: Part IV Assignment
7. Post-reading activities: summary of useful expressions, watching and discussing, speaking task, etc.
8. Section B: Focus on fast reading and practice in reading skill
UNIT 3
Section A Fred Smith and FedEx: The vision that changed the world
Part I Warming up
1. Lead-in: 1) Guess: Who is he/she?
a. He was an American businessman, marketer and inventor. He revolutionized six industries: personal computers, animated movies, music, phones, tablet computing(平板电脑应用), and digital publishing. He died of cancer at the age of 56 in 2011.
b. He is an American business magnate(巨头), philanthropist(慈善家), investor, computer programmer, and inventor. He has been top of the Forbes American rich list for consecutive(连续的) 20 years. He was chairman of Microsoft company.
c. He is an American programmer. He is best known as one of five co-founders of the world's largest social networking website. He is the chairman and chief executive of Facebook, Inc.
d. He is a Chinese business magnate(大亨). He is the founder and Executive Chairman of a family of highly successful Internet-based businesses. His product is popular all around China.
Tips: Steve Jobs; Bill Gates; Mark Zuckerberg; Jack Ma
2) Discussion question 1: Do you often use their products? Do their products make your life more convenient?
Tips: Yes, I use their products quite often. I use various Apple electronics to work, play and socialize. I don't have to go to the library to search for information or gether materials…
3) Discussion question 2: What is an entrepreneur?
Tips: An entrepreneur is a person who makes money by starting or running businesses, especially when this involves taking financial risks.
4) Discussion question 3: What personal traits do successful entrepreneurs have in common?
Tips: leadership, high motivation, great determination, willingness to fail, competitive spirit, budget-mindedness
2. Pre-reading activities: 1) Compound dictation
Listen to a short passage concerning entrepreneur and fill in the missing information. The __________ definition of an entrepreneur is a person who organizes and accepts the risks of a new business. Entrepreneurs may have a new product or service to
新视野大学英语第三版B4U3教(学)案
