儿童教育有限责任公司创业计划书
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目录
1 执行总结···············································5
1.1 公司介绍··········································5 1.2 产品服务描述······································5 1.3 市场描述··········································6 1.4 营销战略描述······································7 1.5 财务分析··········································7 1.6 风险分析··········································8 1.7 风险资本退出······································8 2 产品服务介绍········································9
2.1 产品服务简介······································9 2.2 产品服务方案·····································10 2.3 产品服务特色·····································13 3 产品服务市场分析····································14
3.1 市场概况 ········································14 3.2 需求分析·········································14 3.3 市场机会·········································15 3.4 环境分析·········································15 3.5 SWOT分析·········································17 3.6 竞争对手分析·····································20 4 营销计划············································22
4.1 营销目标·········································22
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4.2 目标市场·········································23 4.3 产品策略（product）································24 4.4 价格策略（price）··································26 4.5 渠道策略（place）··································27 4.6 促销宣传策略（promotion）··························28 4.7 宣传方案·········································28 5 公司简介及公司管理··································31
5.1 公司简介·········································31 5.2 公司文化·········································31 5.3 公司管理层及员工分工·····························31 6 财务分析············································41
6.1 财务数据预测·····································41 6.2 财务报表分析·····································46 7 风险预测············································49
7.1 市场风险·········································49 7.2 竞争风险·········································49 7.3 财务风险及其控制·································49 7.4 管理风险·········································50 8 风险资本退出········································52
8.1 资本撤出方式·····································52 8.2 资本撤出时间·····································53 8.3 资本清算或破产···································53
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9 附录················································54
9.1 附录一：少儿辅导培训市场调查问卷·················54
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1 执行总结 1.1 公司介绍
某儿童教育有限责任公司是一家旨在为6-12岁的儿童提供课余教育与看护服务的公司。公司致力于儿童课余教育水平的完善与革新，是由某建筑职业技术学院师生共同构思完成，并且通过严密市场调查与分析，进而形成的适合大学生开展的创业计划。公司采取连锁经营的模式，集聚品牌效应。公司的服务理念是“为了孩子的成长，守护明天的太阳。”同时，公司为家长和孩子提供开放交流的平台，力求创造和谐温馨的亲子关系，促进孩子健康成长。 1.2 产品服务描述
某儿童教育有限责任公司区别于市场已有的小饭桌项目，力求为市场植入儿童课余看护与教育的全新概念。
某儿童教育有限责任公司为孩子提供饮食与看护服务，同时也是孩子课余时间益智与学习的场所，是家长与孩子无障碍交流的平台。
某儿童教育有限责任公司提供营养科学的膳食搭配方案，注重孩子的饮食均衡，健康成长。通过聘请全职，兼职的专业任课教师，招聘拥有教师书的在校大学生，获取师资力量的集聚品牌效应。
某儿童教育有限责任公司提供专业的亲子交流平台，力求完成父母与孩子的无障碍沟通，促进孩子健康成长。
某儿童教育有限责任公司同样为孩子提供上学，放学的接送服务。
1.3 市场描述
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儿童教育有限责任公司创业项目计划书
