Unit 1 Introduction to Cross-border E-commerce Websites 跨境电商平台简介 About Aliexpress 关于速卖通 [导学]
同学你好！前面我们了解了关于亚马逊平台、eBay平台的内容，今天我们将来了解一下咱们中国本土的跨境电商平台速卖通。 Materials for autonomous learning自主学习材料 首先，我们先来看一段关于速卖通双11的视频。 淘宝的双十一我们都很了解，同属于阿里巴巴集团的“国际淘宝”速卖通当然也有双十一，The World’s Biggest Global Shopping Festival,全球最大的购物节。 “作为一个全球B2C平台，让全球买家都可以直接从中国卖家手中买到各种各样的产品”，为了营造更好的客户体验，速卖通的科研团队在2011年和2012年推出了速卖通的移动端APP以及平台的手机版。我们可以通过视频来了解一下。 接下去，我们来看一下关于速卖通的课文内容，对速卖通的一些基本情况做一个了解。 AliExpress: Smarter Shopping, Better Living! 速卖通：智能购物 美好生活 Launched in April 2010, AliExpress is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, Brazil and the United States.
The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at competitive prices.
速卖通于2010年4月正式上线，是一家全球零售平台。目标客
户来源于世界各地，其中大部分来自俄罗斯、巴西和美国。该平台让世界各地的消费者直接从中国的批发商和制造商处以有竞争力的价格购买到各式各样的产品。 Great Value: We offer competitive prices on our 100 million plus product range.
优惠价格：我们以有竞争力的价格提供上亿种的产品。 Worldwide Delivery: With sites in 5 languages, we ship to over 200 countries & regions.
全球交付：我们的网站有5种语言版本，能将货物运送到超过200个国家和地区。 Safe Payment: Pay with the world’s most popular and secure payment methods.
安全付款：使用世界上最流行、最安全的支付方式。 Shop with Confidence: Our Buyer Protection covers your purchase from click to delivery.
自信购物：我们的买家保护体系贯穿整个从点击到交付的交易过程。 24/7 Help Center: Round-the-clock（全天候的）assistance for a smooth shopping experience.
24/7帮助中心：为顺畅的购物体验提供全天候的支持。 Shop On-The-Go : Download the app and get the world of AliExpress at your fingertips.
移动购物：下载On-The-Go应用软件，速卖通的世界随就在指尖。 Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. The founders started the company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
阿里巴巴集团成立于1999年，由来自中国杭州的前英语教师马云带领的18人团队组成。创始人创办本公司是为了维护小企业的利益，他们相信互联网能够创造公平的竞争环境，让小企业通过创新与科技扩展业务，并在参与国内或全球市场竞争时处于更有利的位置。 Alibaba Group’s mission is to make it easy to do business anywhere. 阿里巴巴集团的使命:让天下没有难做的生意。 We operate leading online and mobile marketplaces in retail and wholesale trade, as well as cloud computing and other services. We provide technology and services to enable consumers, merchants, and other participants to conduct commerce in our ecosystem.
我们在零售和批发贸易领域经营着领先的在线和移动市场，还有云计算以及其它服务。我们提供相关的技术及服务，使消费者、商家和其他参与者能在我们的生态系统中进行商业活动。 Our Vision 我们的愿景 We aim to build the future infrastructure（基础设施）of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years. 我们旨在构建未来的商务生态系统。我们的愿景是让客户相会、工作和生活在阿里巴巴，并持续发展最少102年。 Meet @ Alibaba
We enable millions of commercial and social interactions（相互作用）among our users, between consumers and merchants, and among businesses every day. 相会@阿里巴巴 我们使我们的客户，消费者和商家之间以及企业之间每天都能实现数百万次的商业和社交互动。 Work @ Alibaba We empower our customers with the fundamental infrastructure for commerce and data technology, so that they can build businesses and create value that can be shared among our ecosystem（生态系统） participants. 工作@阿里巴巴 我们为客户提供商业和数据技术的基础设施，以便他们建立业务，并创造可在我们生态系统的参与者之间共享的价值。 Live @ Alibaba
We strive to expand our products and services to become central to the everyday lives of our customers. 生活@阿里巴巴 我们努力拓展我们的产品和服务, 以成为客户日常生活的中心。 102 Years
For a company that was founded in 1999, lasting at least 102 years means we will have spanned（横跨）three centuries, an achievement that few companies can claim. Our culture, business models and systems are built to last, so that we can achieve sustainability（持续性）in the long run. 102年 阿里巴巴集团创立于1999年，持续发展最少102年就意味着它要横
1.1.4. 跨境电商平台介绍.Aliexpress(自主学习材料)文件
