试卷代号:1361国家开放大学(中央广播电视大学)2015年秋季学期\国际商务交际试题2016年1月注意事项一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。1455 Part One Reading (20 points) Doing business beyond borders is now commonplace. Not only are market borders blurring, but acquisitions, mergers, alliances, and buyouts are obscuring the nationality of many companies. The quirky Vermont ice cream purveyor Ben &. J erry' s is a division of Dutch multinational Unilever; Bridgestone Americas is owned by a Japanese conglomerate; the Arco gas station chain is a subsidiary of the third-largest energy company in the world, British Petroleum; and \Neighborhood Grocery Store,\Trader Joe' s, is owned by Germany' s top discounter, Aldi. Two thirds of Colgate-Palmolive' s employees work outside North America, and Nike is raking in more revenue overseas than in the United States. Procter &. Gamble wants to more than double its sales over the next 15 years, primarily by expanding into developing markets. What' s more, 7-Eleven is the highest-grossing retailer in ] apan and has nearly twice as many outlets there as it has in the United States. To be successful in this interdependent global vil1age, companies are increasingly finding it necessary to adapt to other cultures. In promoting its shoes and clothes to kids from Rome to Rio de ] aneiro, Nike features Brazilian soccer star Ronaldo, rather than a U. S. basketbal1 star. To sell its laundry products in Europe, Unilever learned that Germans demand a product that is gentle on lakes and rivers. Spaniards wanted cheaper products that get shirts white and soft, and Greeks preferred small packages that were cheap and easy to carry home. To push ketchup in Japan, H. ]. Heinz had to overcome a cultural resistance to sweet flavors. Thus, it offered J apanese homemakers cooking lessons instructing them how to use the sugary red sauce on omelets, sausages, and pasta. Domino' s Pizza catered to the Japanese by adding squid to its pizza toppings. McDonald's is adjusting its menus to suit the dietary preferences of very diverse customers around the world. Why are businesses rushing to expand around the world? What is causing this dash toward globalization of markets and blurring of national identities? Many companies are increasingly looking overseas as domestic markets mature. They can no longer expect double-digit sales growth at home. Another significant factor is the passage of favorable 1456 trade agreements. The General Agreement on Tariffs and Trade (GA TT) promotes open trade globally, and the North American Free Trade Agreement (NAFTA) has expanded free trade among Canada, the United States, and Mexico. Beyond favorable trade agreements, other changes fuel globalization. Of paramount importance in explaining the explosive growth of global markets is the development of new transportation and information technologies. Mark the following statements True or False according to the information provided in the text. 1. Doing business beyond borders is to do business in a common place. 2. Trader J oe' s is a grocery store owned by a J apanese conglomerate. 3. Nike is earning more money in other countries than in the United States. 4. 7-Eleven has more stores in the United States than it has in Japan. 5. To do business beyond borders successfully, companies are increasingly finding it necessary to adapt to other cultures. 6. In general, J apanese prefer sweet flavors. 7. Businesses are eager to expand globally. 8. One of the reasons why businesses rush to expand around the world is that domestic markets are mature. 9. The passage of favorable trade agreements promotes open trade internationally. 10. The development of new transportation and information technologies accelerates the growth of global markets. Part Two Short-Answer Questions (20 points) Answer the following questions based on what you have learned from the textbook. You should use complete sentences. 11. List five goals of ethical business communication. 12. Describe the major dimensions of culture. 13. What are the characteristics of effective teams? 14. Describe the basic elements that distinguish business writing from academic wntmg. 1457 Part Three Writing (60 points) 1. Revise each of the following sentences according to the requirement given in the brackets. Please write your revised version in the Answer Sheet. (30 points) 15. 1 am asking all of our emp10yees to respond to the attached survey regarding working conditions. (to emphasize the \view) 16. For this position we assess ora1 and written communication skills, how well individua1s solve prob1ems, whether they can work with teams, and we' re a1so interested in interpersona1 skills, such as cultura1 awareness and sensitivity. (to improve parallelism) 17. Customers are ine1igib1e for the 10 percent discount un1ess they show their membership cards. (to make it positive) 18. Because of the fact that his visit was an unexpected surprise, we were totally unprepared to make a presentation of profit and 10ss figures. (to make it concise) 19. Fill out these forms before Apri1 1, therefore we can process them in time. (to make it courteous) 20. P1ease be kind enough to grant me a deferral. (avoid being too humb1e) 21. 1 heard that you start a new membership po1icy, and 1 have a number of questions to ask. (to improve the directness) 22. We have begun to export our product to some other countries. (to avoid wordiness or wordy expression) 23. It has been estab1ished that the incont巳stab1ekey to the future success of QuadCam is a deep and firm commitment to qua1ity. (to keep it simp1e, direct and conversational) 24. We offer a fre巳cata10gof computer and office supplies that saves money and shopping time for readers. (to make it receiver-focused) 1I. Revise the following E-mail message. And the formatting of the message is to be scored. (30 points) 25. To, Staff Members Late1y, very 1arge expenditures on printing jobs have been submitted, particu1arly bills 1458 being paid to PrintMasters. These bills are suspiciously large and can no longer be honored without careful scrutiny. Henceforth, all employees may not send out printing jobs without prior written notice. Using PrintMasters as our sole source must stop. Therefore, authorization is now required for all printing. Two copies of any printing order must be submitted to Kelly before any job is commenced. Please see Kelly if you have any questions. Thank you for your cooperation. 孔1ark1459
中央电大2016年01月《1361国际商务交际》开放本科期末考试真题及答案
