around together. Young people may go out together for a long time, which is, in effect, a public statement of their intention to marry. Men and women go out together a great deal, especially those in cities. This is “adult dating.” They ski together, dine together, either at restaurants or in each other?s homes. The American dating system is a rather casual one. Often young Americans who hardly know each other go out on dates. It is also acceptable for them to arrange a “blind date”, that is, a date between two young people who have not met before.
Dating Description
Causal dating Early teens Steady dating Late teens
Many partners e.g. a dance, a game, a picnic Double dating Two couples Group dating Large groups
Go out for a long period Intention to marry Adult dating Men and women.e.g.ski, work, dine together Casual dating system Those who hardly know each other Blind dating Those who have never met before
VI. Furthering Listening and Speaking
Task 1: Finding the Right Type of Girl
Keith: Hey, Peter! You?ve been in the room all night. Get out and dance with someone
like that babe over there.
Peter: No way, Keith! She?s the intellectual type. My pickup line just won?t work with her.
Keith: Oh, come on, man! What kind of girl do you like?
Peter: I want a girl that gentle and mild, and that babe is not the right type. Keith: Times are changing, and you?ll never find a woman that will shine your shoes
and fill your beer mug all the time. Wake up.
Peter: Oh really? I still prefer women that stay home, cook, clean, and take care of the kids.
Keith: Okay, then what will you do after you get home from work? Peter: Hmm. Eat, watch TV, and throw our the trash.
Keith: Wit, wait, wait. I can?t believe my ears. You?ll never find a wife. 1.B 2.D 3.C 4.A
Task 2: He thinks I?m God.
A young woman brings home her fiancé to meet her parents. After dinner, her mother tells her father to find out about the young man?s plans. The father invites the fiancé to his study for a drink.
“So what are your plans?” the father asks the young man. “I am a Bible student,” he replies.
“A Bible student. Hmm.” The father says. “Good, but what will you do to provide my daughter with a nice house such as she?s accustomed to?”
“I will study,”: the young man replies, “and God will provide for us.”
“And how will you buy her a beautiful engagement ring such as she deserves?” asks the father.
“I will concentrate on my studies,” the Youngman replies, “and God will provide for us.”
“And children?” asks the father. “How will you support children?” “Don?t worry, sir. God will provide,” replies the fiancé.
The conversation goes on like this, and each time the father questions him, the young man insists that God will provide. Later, the mother asks, “How did it go, honey?”
The father answers, “He had no job and no plans, but the good news is he thinks I?m God.”
1.F 2.T 3.F 4.T 5.T
Task 3: Lady
Lady, I?m your knight in shining armor and I love you. You have made me what I am and I am yours.
My love, there?s so many ways I want to say I love you. Let me hold you in my arms forever more.
You have gone and made me such a fool; I?m so lost in your love. And on, we belong together. Won?t you believe in my song?
Lady, for so many years I thought I?d never find you. You have some into my life and made me whole.
Forever let me wake to see you each and every morning. Let me hear you whisper softly in my ear.
In my eyes I see no one else but you. There?s no other love like our love.
And yes, oh yes, I?ll always want you near me. I?ve wanted for you so long.
Lady, your love?s the only love I need And beside me is where I want you to be.
?Cause, my love, there?s something I want you to know, You?re the love of my life, you?re my lady.
Speaking Mutual Love
Jill: You know, Robert, we?ve been dating a long time now. Robert: Yeah. Twelve months next week. Jill: You remembered!
Robert: Of course I did. How could I forget the anniversary of our first date? Jill: You?re so sweet. Can I tell you something? Robert: Sure. You can tell me anything.
Jill: From our very first date, I knew we?d be together a long time. Robert: Can U tell you something? Jill: Yes.
Robert: The feeling was mutual.
UNIT4
II. Listening Skills
1-i 2-a 3-f 4-b 5-c 6-d 7-h 8-g 9-e
III. Listening In
Task 1: The Influence of Advertising
Richard: Dad, I need a pair of new shoes for an important basketball game. My old
ones look kind of funny.
Father: Funny! We just bought those last spring. There?s a lot of life left in them. Richard: But look at this ad with Yao Ming. He says these shoes give him extra spring. Father: Yao Ming is so tall that he doesn?t need extra spring. Anyway, he makes
money than I do. And they probably give him millions of dollars to wear those shoes.
Richard: But if you bought me the shoes, I?d wear them for nothing. And I?d have that
extra spring.
Father: Do you think Yao Ming reached the top just because of the shoes he wears?
Or was it something else?
Richard: You mean like hard work, dedication, that sort of thing? Father: Exactly. Just focus on your studies and forget the shoes.
1. shoes 2. look kind of funny 3. there is still a lot of life left 4. ad
5. give him extra spring 6.as much money 7. need extra spring 8. millions
of dollars 9.wearing the shoes 10. wear 11. for nothing 12. reach the top
13. because of 14. something lese 15. hard work and dedication 16. focus/concentrate on his studies 17. forget
Task 2: I?ll get a camera.
One day just before closing time, John rushed into a TV store to buy a color TV set with the money he had saved for three months. The friendly shop assistant was waiting for the day?s last and 100th customer to reach his sales target for his bonus, so he warmly greeted John and showed him the various models on display. He asked John to see how sharp and colorful the imagine on the screen was. At that moment, a new commercial came onto the screen, introducing a popular brand of camera as well as some beautiful pictures it had taken. The camera and pictures attracted John. He suddenly changed his mind and told the shop assistant: “Thank you for the TV commercial. Now I have to hurry to the camera store to get that camera.” 1.T 2.F 3.F 4.T 5.F
Task 3: Don?t even think about it!
“Don?t even think about it!” is a phrase commonly used in the United States when a person emphatically denies or refuse something.
In 1995, Shaquille O? Neal, a popular basketball player, made a Pepsi commercial in which this phrase was used. The commercial begins with Shaq playing basketball, and a little kid is watching him. Then the boy cries out the name of this basketball star. Shaq turns to see the kid with a Pepsi n his hand. He walks over to the boy and says, “Hey, can I have it?” He bends over, supposing that his admirer will give him the Pepsi. But then the kid says, “Don?t even think about it!” This commercial was rather popular, and it had been shown on TV for about three years. The commercial seems to have a more dramatic effect than that produced by the Coca-Cola company in the 1970s. In the Coke ad a young boy meets football star “Mean” Joe Green as he is leaving the field a game. The boy gives his hero a bottle of Coke, and in exchange for the drink, the football player throws to the boy, who excitedly catches the souvenir.
The phrase “Don?t even think about it!” is used on many other occasions. Visitors to New York City are often amused to see a road sign with these words: “Don?t even think about parking here.” This road sign means that people are strictly prohibited from parking there.
1. A 2.D 3.B 4.C 5.C
IV. Speaking Out
Model 1 Who pays?
Laura: Hey!
Bob: Hey! Look, this is a cool TV commercial. “Things go better with Coke!” Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!”
Bob: Yeah, but the competitors are just canceling out each other?s efforts. Laura: That?s quite true. They both spend piles of money to increase their market
shares, but neither gains.
Bob: I?m afraid the extra costs of advertising will be passed on to the consumers. Laura: I hear that the advertising produces a good image of a product, and that leads
to consumer brand loyalty.
Bob: What do you mean by consumer brand loyalty?
Laura: It means consumers are loyal to a certain product and keep buying it. Also,
they?re willing to pay more.
Bob: It seems contradictory. In other words, more sales mean lower production costs,
but more advertising means higher costs to the consumer. In the end the winner is of course the company.
Laura: That?s true!
Now Your Turn
A: Look, “Make yourself heard!” The Ericsson?s TV commercial is so cool.
B: I think the Nokia?s commercial is just as fascinating: “Connecting People.” A: I?m afraid consumers will have to pay for the advertising.
B: I hear that the advertisements create as a favorable on\\mage of a product, and
that leads to consumer brand loyalty. A: Could you explain “consumer brand loyalty”?
B: I mean consumers identify with the product and keep buying it. Sometimes they?re
even willing to pay more.
A: It is contradictory that increases sales lead to a lower production cost per unit,
but more advertising results in greater costs for consumers. The winner is always the company. B: I agree.
Model 2 Beware of ads!
Peter: Mind if I switch channels? Those TV commercials are killing me. Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There?s
a product you can depend on. A powerful product. Peter: If I were you, I wouldn?t trust those commercials.
Jane: Now, look at this McDonald?s commercials! Aren?t those little kids cute? Oh,
and there?s such a warm family feeling.
Peter: Just how an advertising agency wants you to see McDonald?s. you?re the target
audience. When they make TV commercials, they use scientific methods to learn what you?ll
like and buy.
Jane: Are you telling me those darling little children biting into Big Macs are part
of a scientific project to get me into McDonald?s?
Peter: Advertises don?t bother with facts more. Instead they want the
end-user—that?s you—to fall in love with their product.
Jane: I see. So what you?re saying is, “Watch out, or commercials will take over
your life.”
Now Your Turn
A: Shall we switch to another channel? I don?t like those TV commercials. B: Why do you think so? Look: Just do it! What a powerful product. A: I doubt it.
B: Now, look at this L?Oreal commercial. The model?s skin is so smooth. A: This is what they want you to believe: use the product and you will get the same skin. B: You mean they are lying about the product? I don?t really think so.
A: Advertisers now appeal to emotions, not reason. They want you to like their product.
B: Well, I don?t really agree with you, but we can switch to another channel.
Model 3 Are the free magazines free?
Peter: Jane, what?s that magazine you?re reading?
Jane: It?s one of those free magazine you can pick up around town. It?s got some
pretty interesting articles in it.
Peter: Wake up, Jane! It?s not free at all. Look at it: It?s all advertising. Jane: Maybe so, but if the advertising pays for the magazine, then I don?t have to. Peter: Sure you do. The cost of the ads is built into the products.
Jane: Still, I think advertising serves a useful purpose. It tells me about new
products.
Peter: A lot of companies spend more money on advertising than on making quality
products.
Jane: But some commercials are really fascinating. Besides, you have the freedom
to choose not to look at the ads. Peter: Well, it?s time to cook dinner.
Now Your Turn
A: What?s that brochure you?re reading?
B: It?s a giveaway brochure you can easily find here and there. It?s got some pretty interesting things in it.
新视野大学英语视听说教程第二册答案
