E 外贸英语函电 d. to suggest other opportunities to do business together
3. A firm offer is a promise to sell goods at a stated price, usually within a stated period of time.
The promise may be express or implied. 4. Offer can be sent. 5. No, it cannot. II. 1. C
6.C III. 1. D : for
2. B 7. A 2. C: to
3. A 8. C 3. B: be 8.A: Unless
4. A 9. D 4. A: For 9. C: too
5. A 10. B
5. C: increasing 10.C: make
6. A: appreciating 7. B: accept reaching us by September 20.
IV. 1. We confirm having cabled you a firm offer for the following goods, subject to your reply
2. We have learnt that there is a good demand for walnuts in your market, and take this opportunity of enclosing our Quotation Sheet No.6868 for your consideration.
3. In reply to your cable of 3rd June, which asked us to make an offer for our Blanket No.33, we wish to confirm our cable dispatched on June 6 offering you without engagement the following.
4. While we thank you for your letter dated July 9, we find it very regrettable to point out that your prices appear to be on the high side and that there is no possibility of business. 5. This offer is subject to our final confirmation. 6. For lager orders we offer an extra 5% discount.
7. When replying, please state delivery period, discounts and terms of payment. 8. Your price are prohibitive. Unfortunately we cannot accept your offer.
9. We regret that we are unable to satisfy your special requirements for the items of packing in our quotation sheet dated 28th .
10. We wonder whether the other suppliers are offering goods’ quality as good as ours. We do hope that you will direct the attention of your clients to this point and try to persuade them to take into consideration not only the price but also the quality, which in our opinion is more important.
V. 1.我方很高兴贵方能对我方报盘进行认真地考虑。 6 2. 请寄最新报价单一份。
3. 为了扩大我方的销售额，特此写信询问产品交易的可能性。 4. 该目录中有我方所能提供的各种产品的图示和说明。
5. 希望能收到贵方订单，同时我方很乐意提供贵方所要了解的其他情况。 6. 如果你方有兴趣，我方可以向你报盘为纽约到岸价每个100美元。 7. 很难说我们何时能再报盘。 8. 你方的报盘与现行的市场价不符。
9. 感谢你方报盘，但是你方商品的规格不能满足我方的需求。 10. 很抱歉，我方不能接受你方报盘。
高职高专商务英语、应用英语专业规划教材◇◇◇
APPENDIX II Keys VI. (1) 1. gratifying 2. subject
6. quoted (2) 1. of
6. at 11. with 16. upon
VII. (Omitted)
7. demand 2. with 7. to 12. by 17. of
3. per 8. market 3. in 8. before 13. under
4. with 9. from 14. for
5. for 10. in 15. of
4. usual
5. transshipped
E Unit 5 Sales Promotion
I. 1. A good sales letter consists of four essential elements; it must
a. arouse interest b. crease desire c. create conviction d. induce action.
2. When a seller receives no response from his customer concerning the offer he made previously, he writes a follow-up letter to ascertain the reason. Sometimes no order has been received from an old customer, a follow-up letter may be sent to inquire into the reason for his silence.
3. yes.
4. a) keep the letter short b) catch readers’ interests
c) Give the letter an attractive look. 5. (up to students)
2. A 7. B 2. B: for
3. B 8. C 3. A: would
4. C 9. D 4. D: being
5. C 10. A 5. C: any
6. A III. 1. D: to
II. 1. B
IV. 1. Under separate cover, we have airmailed samples of our new articles for your reference.
These new articles are moderate in price and excellent in quality. We think it will be to your advantage to push sales of them at an early date.
2. Since the required articles are not available, we would like to recommend the undermentioned products which can be supplied from stock for prompt shipment. This recommendation is made in the interest of both parties.
3. With a view to supporting your sales, we have specially prepared some samples of our poplin together with a price list, which are enclosed for your consideration.
4. Thank you for your letter of Nov.15 concerning electric fan Art. 2112. We regret to tell you that we are unable to promote sales as your price is too high to interest buyers to make a counter-offer.
◇◇◇Business & Applied English
7 E 外贸英语函电
5. With regard to your application for attending the Guangzhou Fair, we are contacting the relevant parties and shall inform you as soon as the application is approved. V. 1. 我们保证让你完全满意。
2. 因为我们准备清仓，所以将给你方大折扣。 3. 我们真诚地希望在将来与你们有贸易往来。
4. 为了支持你的销售，我们特意准备了一些新样品另寄给你，供你方参考。
5. 我们并不是催促你方作决定，但是这个货需求很大，我们建议你接受我们的报盘。
2. from 7. sales 2. prefer
3. from 8. meet 3. terms
4. because 9.transactions 4. allow
5.for 5. quite
6. enclose (2) 1. put
VI. (1) 1. to
Unit 6 Orders and Acknowledgements
I. 1. After receiving an offer the buyer may write an order.
2.The order is used if the buyer is interested in the goods and agrees to all the terms in the offer. Usually well-known customers will probably use a form while an unknown customer or one placing a single order will often use a letter. Compared with the offer or quotation, the order is a more common form of correspondence for obtaining equipment, services, and supplies.
3. The order must be accurate, special and complete if you want to receive the exact goods you want.
4. An order or an order letter should include: 1) Name of commodity and specifications; 2) Quantity; 3) Price; 4) Packing;
5) Date and method of shipping; 6) Terms of payment.
5. After the receipt of the order, if the goods required are available the seller should lose no time to state his/her acknowledgement. If the order is from a new customer, you, as a seller had better write an acknowledgement letter. The letter should:
1) Acknowledge the order with the expression of thanks; 2) Restate the shipping instructions, the terms of payment; 3) Add a favorable comment on the goods ordered; 4) Draw attention to other products likely to be of interest; 5) Hope for further orders.
2. A 7. C
3. B 8. A
4. A 9. C
5. B 10. C
6. C
III. 1. 凭样订购 8 II. 1. C
高职高专商务英语、应用英语专业规划教材◇◇◇
APPENDIX II Keys
2. 第一次订购 3. 决定成交 4. 履行交货 5. 将订货增加一倍
6. 恭候你方来函订货，我们将予以迅速办理。
7. 根据你方的报盘，我方准备以单价40美元购买500张学生课桌。 8. 请按上季订单，再订购教材400套。
9. 我们欲购买50箱陶瓷茶具，前提是单价不超过人民币100元。 10. 请尽力妥善安排此订货，并以快递寄出。
2. Your order of any time shall have our best and immediate attention.
3. If you place us your order, we shall do our best to execute them to your satisfaction. 4. Please forward us 600 bed sheets in accordance with your sample. 5. We take much pleasure in placing an order with you as follows.
6. We are regretful that we are unable to book your order at the prices we quoted six months ago.
7. We have pleasure of placing the following order with you, and hope; you kindly send by fast freight．
8. We thank you very much for your kind order of February 25, being accompanied by your check, value $2,000, which we received today．
9. We are glad to receive your order and confirm that all the items required are in stock． 10. We acknowledge with thanks receipt of your Order No. 20, of cotton pillowcases of March 12.
2. C (for—to) 4. D (for—at) 6. B (over here—here) 8. D (totaled—totaling) 10. D (at—in)
3. C (in—of) 5. D (in—for) 7. A (with—of) 9. D (good—goods)
E IV. 1. We shall be pleased to receive your kind orders.
V. 1.C (on—in)
VI. Dear Sirs,
Subject: women’s cardigans
From the samples you sent to US on May 10th, we have made selections. We take pleasure in placing you the following order, which we commend to your immediate and best attention:
100 women’s cardigans large-sized 100 women’s cardigans middle-sized 100 women’s cardigans small-sized
Please kindly forward these as early as possible. Enclosed please find a draft as the prices you offered us.
◇◇◇Business & Applied English
9 E 外贸英语函电
Yours truly, ×××
Unit 7 Packing and Transportation
I. 1. To some extent, packing is a kind of art. On the one hand, packages should reach importers
in perfect shape, even if they meet with nasty storm or other kinds of bad weather during the roughest journey. And no exporter would expect to find their goods damaged or partly missing on arrival. On the other hand, commodities should be kept in good condition for the protection of their quality and quantity. Therefore, packing is considered as a means of promotion to attract more customers so that advantages could be obtained in such a highly competitive market.
2. Packing mark is also called transport package shipping mark, which is composed of a few simple geometric figures, letters, numbers or words. And it is generally divided into two categories: (1) shipping mark, (2) indicative mark and warning mark.
3. Specifically speaking, it indicates the name, net weight, gross weight, the length and width of every piece of goods so as to let the consignee declare, identify and check at the customs more easily after receiving the goods.
4. Because it is cheaper to deliver large quantities of goods over long distances.
5. Shipping Instruction is a kind of document given by the buyer to the seller before the shipment for the requirement and instruction of the goods about its mode of packing, the stencil of shipping mark, mode of transportation and so on. Shipping Advice is a kind of notification given by the seller to the buyer after the shipment which contains the time of shipment, the ports of loading and destination, means of conveyance, partial shipment, transshipment, name of ship, dates of effecting shipment and arrival, number of sales contract, quantity of shipment, etc.
6. Yes. It is a receipt of the goods given to the shipper by the shipping company, an evidence of ownership of the goods and a contract for the performance of certain services upon certain conditions. II. 1. C
6. B 11. C
2. C 7. A 12. D
3. A 8. C 13. D
4. B 9. C 14. C 2. B (for—in)
4. A (rest sure—rest assured) 6. A (number—numbers.) 8. B (affected—effected) 10. A (are—\\)
5. D 10. A 15. B
III. 1. C (at—during)
3. A (subject to—be subject to)
5. B (as many as possible—as much as possible) 7. A (ability—inability) 9. D (shipment space—shipping space)
10 高职高专商务英语、应用英语专业规划教材◇◇◇
外贸英语函电1-14答案
