Research on the Competition Degree and Competition Strategy of China’s Processing Indust

Research on the Competition Degree and Competition Strategy of China’s Processing Industries of Agricultural Products Based on the Potter Model——Taking \

Example

;

【期刊名称】《亚洲农业研究：英文版》 【年(卷),期】2011(000)002

【摘要】By using Porter’s Five Forces Model,and from 5 aspects of individual farmer,purchaser,new entrant,substitute and the enterprise of the same trade,I analyze the leading enterprise in Guizhou Province-LaoGanMa,so as to reveal the commonality and particularity reflected from the competition degree of LaoGanMa as follows:LaoGanMa has absolute

dominance

over

material

purchase;the

purchasers’

recognition on the quality of LaoGanMa,bearing capacity of sales price and habitual consumption allay consumers’ ability to bargain;as for the problems of substitutes,the threat of new entrants and competition of the same trading,LaoGanMa has not done enough.The thesis formulates the competitive strategy conducive to development,like differentiation strategy,Cost-leadership strategy and brand strategy,in order to promote the development of processing industries of agricultural products.

【总页数】4页(P.138-140,144)

【关键词】Potter Model Competition degree Competition strate 【作者】; 【作者单位】; 【正文语种】英文 【中图分类】F326.5 【文献来源】

https://www.zhangqiaokeyan.com/academic-journal-cn_asian-agricultural-research_thesis/0201261924241.html 【相关文献】

1.Study on Innovation System and Innovation Strategy of Chinese Agricultural Product Processing Industry [J], Min; Wang; Mingyu; Zhang; Lihua; Guo

2.The Impact of the Processing and Foreign Trade of Agricultural Products on Agricultural Modernization: An Empirical Analysis Based on Cointegration and VEC Model [J], Wen; YAO

3.Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing——A Case of Agricultural Products Processing Enterprises in Hubei Province,China [J], 4.Paths for Upgrade and Transformation of E-commerce of China’s Fresh Agricultural Products Based on Whole Industry Supply Chain [J], Tianqi ZHANG

5.Competitiveness Analysis of Processing Industry Cluster of Livestock Products in Inner Mongolia Based on \long; REN Ya-tong

以上内容为文献基本信息，获取文献全文请下载