最新资料欢迎阅读 1、The 4Cs of marketing is the foundation of the idea of marketing mix. A:对 B:错 正确答案：错
2、Statistics and details about the product and the market help make a good product presentation. A:对 B:错 正确答案：对
3、In the introduction phase of product life cycle, company may have _ sales volume. A:small B:medium C:big D:huge
正确答案：small
4、To meet the pricing objective of maximizing profit margin, _ pricing strategies is often employed. A:penetration
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最新资料欢迎阅读 B:skimming C:loss leader D:psychological 正确答案：skimming
5、Which of the followings are the possible sources of new-product ideas for a company?__ A:The investigation of customer needs
B:The new possibilities offered by technological advances C:The analysis of rival products D:The suggestions from suppliers
正确答案：The investigation of customer needs+The new possibilities offered by technological advances+The analysis of rival products+The suggestions from suppliers 第八章
1、The retailers can purchase goods from manufacturer or through a wholesaler. A:对 B:错 正确答案：对
2、Supermarket a self-service shop offering a wide variety of food and household products, organized into aisles. A:对
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最新资料欢迎阅读 B:错 正确答案：对
3、B2B online shopping refers to the process that a consumers directly buy goods or services from a seller over the Internet without an intermediary. A:对 B:错 正确答案：错
4、____ engaged in the sale of products using marketing methods which do not include a physical location. A:Store retailers B:Non-store retailers
C:Brick-and mortar store retailer D:Traditional store retailers 正确答案：Non-store retailers
5、The most common types of non-store retailers are____________________. A:online stores B:mail-order retailers C:vending machines D:convenient stores
正确答案：online stores+mail-order retailers+vending
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最新资料欢迎阅读 machines 第九章
1、Advertising is a composed non-personal communication of information, paid for by identified sponsors. A:对 B:错 正确答案：对
2、The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information. A:对 B:错 正确答案：对
3、__ includes messages directed at retailers, wholesalers, and distributors, as well as industrial purchasers and professional such as lawyers and physicians.
A:Directional advertising B:Institutional advertising C:Business-to-business advertising D:Public service advertising
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最新资料欢迎阅读 正确答案：Business-to-business advertising
4、When consumers are dissatisfied with their current product, despite of the established habit, advertising __. A:does not influence the consumer as far as to switch brand. B:gives the consumer reasons to switch brand. C:demands the consumer to switch brand
D:offer consumer specific benefits to switch brand 正确答案：gives the consumer reasons to switch brand. 5、Advertising provides reminders and reinforcement that it constantly remind the consumer about the __ of the products. A:name
B:benefits C:value D:price
正确答案：name+benefits+value 第十章
1、__ was recognized as The Father of accounting and bookkeeping. A:John Gouge B:Luca Pacioli C:Da Vince
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智慧树知到《商务英语》章节测试【完整答案】
