2020教辅图书行业分析调研报告

2020年教辅图书行业分

析调研报告

2020年

目录

1.

教辅图书行业概况及市场分析 ............................................. 5

1.1 1.2 1.3 1.4 1.5 1.6

教辅图书市场规模分析 ............................................................................. 5 教辅图书市场运营情况分析 .................................................................... 6 教辅图书行业结构分析 ............................................................................. 8 教辅图书行业PEST分析 ......................................................................... 9 教辅图书行业形态分析 ........................................................................... 10 教辅图书行业国内外对比分析 .............................................................. 11

2. 教辅图书行业存在的问题分析 ........................................... 13

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10

本身的局限性 ........................................................................................... 13 平台管理水平落后 ................................................................................... 13 供应链整合度低 ....................................................................................... 13 行业服务无序化 ....................................................................................... 13 政策体系不健全 ....................................................................................... 14 基础工作薄弱 ........................................................................................... 14 产业结构调整进展缓慢 ........................................................................... 14 管理效率低 ................................................................................................ 15 盈利点单一 ................................................................................................ 16 供给不足，产业化程度较低 .................................................................. 16

3. 教辅图书行业政策环境分析 ............................................... 18

3.1 3.2

教辅图书行业政策环境分析 .................................................................. 18 教辅图书行业经济环境分析 .................................................................. 18

2

3.3 3.4

教辅图书行业社会环境分析 .................................................................. 19 教辅图书行业技术环境分析 .................................................................. 19

4. 教辅图书行业发展趋势 ...................................................... 20

4.1 “互联网+” 成为行业趋势 ..................................................................... 20 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12

用户体验提升成为趋势 ........................................................................... 20 行业协同整合成为趋势 ........................................................................... 20 服务模式多元化 ....................................................................................... 20 新的价格战将不可避免 ........................................................................... 21 社会化特征增强 ....................................................................................... 21 信息化实施力度加大 ............................................................................... 21 生态化建设进一步开放 ........................................................................... 22 呈现集群化分布 ....................................................................................... 22 各信息化厂商推动\教辅图书\建设 ...................................................... 23 政府采购政策加码 ................................................................................... 24 政策手段的奖惩力度加大 ....................................................................... 24

5. 教辅图书行业竞争分析 ...................................................... 26

5.1

教辅图书行业竞争分析 ........................................................................... 26

对上游议价能力分析 .............................................................. 26 对下游议价能力分析 .............................................................. 26 潜在进入者分析 ..................................................................... 27 替代品或替代服务分析 .......................................................... 27

5.1.1 5.1.2 5.1.3 5.1.4 5.2

中国教辅图书行业品牌竞争格局分析 .................................................. 27

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